If you have just published a website, you will have realised that traffic and visitors do not just arrive by magic! There are several ways to start attracting visitors to your site, unfortunately most of them involve money, but one traffic generation method can be implemented for free.
(D) SEO: All the work you do in your Facebook marketing will have implications for your search engine optimisation. If you drive targeted traffic to the targeted landing pages on your website, your bounce rate will be lower and your trust rank will be higher. More on improving search engine rankings through social media marketing in the next post!
CPM: Cost Per Milli is the cost of one thousand impressions. This is an alternative way to buy advertisements in PPC. As opposed to paying per click (CPC), you may chose to pay for every thousand advertisements displayed regardless of if they are clicked on or not.
Listen: Don’t get hung up over ‘old’ or ‘unwanted’ links. Just manage your link strategy making sure you regularly add the highest quality backlinks you can. Over time, these good links will outweigh any old/bad links and it’s the good links that build your Goldmine.
Think of your audience. For example, you sell plastic caterpillars. All shapes, sizes and colours of plastic caterpillars. However, you noticed whilst doing your keyword research that ‘wooden caterpillars’ is a highly searched for term. You pile all your resources into optimising your site for the term ‘wooden caterpillars’ and manage to get to position 1 on Google. The traffic increase is great, but any customer that comes to your site expecting to be able to purchase wooden caterpillars is going to be disappointed. You may sell the odd plastic caterpillar to the desperate few, but you are unlikely to sell very many. Your website content and SEO strategy needs to closely match the expectations of your customers.
Neat and clean website layout. The web design is very important as it has to appeal to the reader. Only then can you keep the user engaged to your site. The more the traffic, the much better is your page rank.
Search Engine Marketing is the new buzz phrase. Engaging customers on a personal level – blogs, vlogs, social media, it was all there before, but now people are beginning to understand the merits of using networking sites like Twitter (which we’ll look at a little later) to promote your business to the world.
Links are good. Links with relevant but varied link text are great. offsite links Links from relevant *sites* are better. What’s more likely to show the search engines that your page is highly relevant to the term “home improvement plumbing?” A link from “Bob’s web directory,” a link from my blog or a link from the plumbing section of About.com or Wikipedia? You shouldn’t need to think too hard about this!
This is two fantastic ways to make search results money online and I know it works as I do it everyday and can earn $1000/day easily as I outsource most of the work so I’m able to scale it up. Good luck.