Tag Archives: UK

Google Study Proves Print Advertising Works Well With Online Advertising

Webwindows, a leading media agency, believes that online companies can improve their presence on the Internet through print media advertising. While this may seem surprising, but all recent studies on the subject point to this undisputed fact. A recent study commissioned by Google has thrown up the following facts about the relevance of newspaper advertising.
About 47% people responded to newspaper ads and logged on to the internet to browse through the site advertised.
An impressive 72% of people who responded to a newspaper ad actually made the purchase.
50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in the newspaper.
26% of readers cut out an ad for future reference.
64% of people admitted that they paid more attention to print ads than those that appeared online.

The study also showed that people find online ads to be a great disturbance and in fact more than one in four consumers stated that they would pay for online content to avoid ad exposure. This fact was also collaborated by a research by Deloitte on how advertising impacted readers.
Webwindows explains the above results by stating that newspapers have a mass reach and are deeply woven into the collective conscious of the readers. It is precisely because of this they trust a product that is advertised in the print media than a product that is advertised online. According to Webwindows, newspapers give advertisers significant local reach and so they are the best mediums to advertise in for companies that wish to target a local audience. Newspapers are consumers’ primary source for checking advertising. In fact people all over the world read newspapers for relaxation and are more open to browsing through ads. Even if they do not want to buy a product at that particular point of time they may keep a cutting for future reference.
Webwindows further supports its case for newspaper advertising being the most effective form of advertising by highlighting the latest audit figures, which show that thirty-seven million people read a national newspaper every week. About 84% of UK adults read a national newspaper on a monthly basis. Webwindows rightly feels that companies can reach a highly targeted audience by advertising the print media.

Webwindows also suggests that for newspaper advertising to be effective, the advertisement should be well written, put in the right newspaper in order to reach the right people. Webwindows points out that companies should never advertise just to stay in the limelight. They must have something concrete to say and advertise.

Webwindows states that it is important to get the right advertisement in the right newspaper at the right time. If you as an advertiser feel that this is a daunting task, you can take the help of media agencies that specialize in print advertising. For example, Webwindows is a premier advertising agency that provides a complete suite of services to provide its clients a streamlined and result-oriented advertising experience. The Webwindows representatives will draft and design your advertisement and help you choose the ideal newspaper to reach your niche audience. Webwindows has a special page, the Webwindows page that appears in seven leading newspapers in the UK during the weekends. The Webwindows page is scanned by people who are hunting for online bargains and wish to make purchases from the comforts of their homes without travelling the distance to retail stores.

Finding a good Advertising Agency in UK

Blaze Communication is a pioneer amongst marketing communications agencies. The company has provided successful communications for hundreds of organizations. They offer a range of complimentary services including direct marketing for some prestigious clientele. The company was established in 1990 and serves clients from major Blue Chip Brands to various charities and central and local government. It is regarded as one of the top branding agencies in UK. The core services offered by the company include:
Graphic Design
Direct Marketing
Web Design
Storage & Distribution of marketing materials

Branding a product helps create and maintain a distinct identity. Blaze communication offers specialized services from positioning and developing a product logo to preparing corporate collateral and helping manage the implementing of corporate identity for the product and creating design guidelines as well.

The communication of a consistent brand image is all important in reaching out to more and more. There may be many reasons to review and execute consistent branding for both companies and products, but the goal is often to lend the product or service a unique proposition which can be best utilized in the marketplace. Branding is a valuable route planner for consistent marketing and marketing communication.

Effective Graphic design, if used effectively is a wonderful tool in an advertising capacity for both product and company. Graphic design can be a major part of website design as it can reflect the appropriate messaging and product concept, incredibly useful for a successful product launch.

Advertising can be another important success factor for a product and company. Appropriate and positive advertising enables the creation of a great first impression on prospective customers. Both online and offline advertising are conceptualized, implemented and promoted on the branded products. Unique techniques and methods are applied for different products and services keeping the mood, theme and the utility of them coherent.

Direct Marketing tends to be most successful when it is prepared and carried out systematically. Direct marketing campaigning is performed to trigger a quick response from the customers for a particular product. Direct marketing can be a one-step or a multi – step strategy. From conceptualizing plans and designing graphics to generating and implementing the plan to marketing the products Blaze Communication sees to it all.

Blaze Communication are also the one stop solution for your print collateral requirements, we have experience with and successes with product catalogues, corporate brochures and short and long term campaign collateral.

Our experienced team of creative marketers and account managers work seamlessly to look after all of your requirements. This includes conceptual development, production, implementation and management of regional and national marketing campaigns, which are the essential requirements to promote and develop a brand.

Advantages Of Free Ads Websites

Advertising by the instrumentality of free classifieds is really on top these times. You can promote your business on thousands of free classified ads websites. And by the way, one good site that youd like to take into account is Adsfarm.co.uk which offers a great posting service for the UK.

By submitting free classifieds you can sell your own stuff such as your car, guitar, computer etc. or advertise your business. Free ads also offer the possibility to people to buy the desirable things. Purchasing online is a real pleasure for the interested ones- so easy and effective! Thats why free classified ads are considered to be a grand source of big sales.

There are several advantages of posting free classified ads:

Firstly, is totally free of cost. So, you dont have to pay anymore those high charges for advertising on newspapers, TV etc. This refers to huge money savings.

Secondly, you can find your targeted customers from your area using free local classifieds. Adsfarm.co.uk the above mentioned site provides search in England including ads for its largest cities like Bristol, Cornwall, London, Manchester and many more. Here you can also find free classified ads for Scotland, Wales, Republic of Ireland/Eire and other countries. So, it also saves time for your marketing research.

If you have a website about your UK business, then you can attract traffic to it availing free classified ads UK. Many free ads UK sites, including Adsfarm.co.uk, allow you adding your business link to the advertising. Websites devoted to free advertising have plenty of visitors daily which mean that you can sell a lot of the advertised things while getting direct traffic to your site. So, you also save money on your business website promotion.

Free ads help the seeker find the wanted product or service in his the local area. You can find flats to rent, jobs, men and women clothes, businesses for sale, travel tickets, electronics, pets and everything else you need.

Posting takes 1 or 2 minutes which makes it very quick and convenient. You can place ads according to the type of your business and your local area. Therefore in no time your advertising becomes visible for all the website visitors. There are no limits to advertise.

Posting free ads UK has incontestably a beneficial impact on your UK business. Free classifieds serve also as an informational and search support for people that want to buy some good stuff.