Webwindows, a leading media agency, believes that online companies can improve their presence on the Internet through print media advertising. While this may seem surprising, but all recent studies on the subject point to this undisputed fact. A recent study commissioned by Google has thrown up the following facts about the relevance of newspaper advertising.
About 47% people responded to newspaper ads and logged on to the internet to browse through the site advertised.
An impressive 72% of people who responded to a newspaper ad actually made the purchase.
50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in the newspaper.
26% of readers cut out an ad for future reference.
64% of people admitted that they paid more attention to print ads than those that appeared online.
The study also showed that people find online ads to be a great disturbance and in fact more than one in four consumers stated that they would pay for online content to avoid ad exposure. This fact was also collaborated by a research by Deloitte on how advertising impacted readers.
Webwindows explains the above results by stating that newspapers have a mass reach and are deeply woven into the collective conscious of the readers. It is precisely because of this they trust a product that is advertised in the print media than a product that is advertised online. According to Webwindows, newspapers give advertisers significant local reach and so they are the best mediums to advertise in for companies that wish to target a local audience. Newspapers are consumers’ primary source for checking advertising. In fact people all over the world read newspapers for relaxation and are more open to browsing through ads. Even if they do not want to buy a product at that particular point of time they may keep a cutting for future reference.
Webwindows further supports its case for newspaper advertising being the most effective form of advertising by highlighting the latest audit figures, which show that thirty-seven million people read a national newspaper every week. About 84% of UK adults read a national newspaper on a monthly basis. Webwindows rightly feels that companies can reach a highly targeted audience by advertising the print media.
Webwindows also suggests that for newspaper advertising to be effective, the advertisement should be well written, put in the right newspaper in order to reach the right people. Webwindows points out that companies should never advertise just to stay in the limelight. They must have something concrete to say and advertise.
Webwindows states that it is important to get the right advertisement in the right newspaper at the right time. If you as an advertiser feel that this is a daunting task, you can take the help of media agencies that specialize in print advertising. For example, Webwindows is a premier advertising agency that provides a complete suite of services to provide its clients a streamlined and result-oriented advertising experience. The Webwindows representatives will draft and design your advertisement and help you choose the ideal newspaper to reach your niche audience. Webwindows has a special page, the Webwindows page that appears in seven leading newspapers in the UK during the weekends. The Webwindows page is scanned by people who are hunting for online bargains and wish to make purchases from the comforts of their homes without travelling the distance to retail stores.