There is something about t-shirts that everybody loves. Whether it is to show support for your favorite sport team or your favorite band or a funny movie quote, people never get tired of wearing t-shirts. T-shirts are great, but they are much more than just comfortable lounge wear. They make a great advertising tool.
Advertising doesn’t have to be on a grand scale with crazy commercials during the Super Bowl halftime show. An advertising campaign doesn’t have to cost millions of dollars for a thirty second spot. It can be done much more effectively and much less expensively for a local market with a few key steps. One of the best tools for small and medium sized businesses, as well as larger businesses is the giveaway. You don’t have to give away a new car or a dream home; it can be small things that people use every day. Things like lunch coolers and umbrellas and pens, but what people love more than anything else are shirts.
T-shirts are the most popular by far for giveaways. You could do a lot worse that giving away a t-shirt, but you can’t do much better. What works so well is that people do the advertising for you. While a billboard or a sign requires people to move by it and to look at it, a t-shirt campaign is led by the wearers. The people that are wearing the shirts are effectively walking billboards, moving around town and getting in front of many more people than you could hope to reach on your own.
The other benefit to a t-shirt advertising campaign is that is fairly inexpensive. T-shirts do not cost much to produce and because there is no shelf life or expiration date to a t-shirt, you don’t have to worry about them going bad. They store for a long time and are well received by most everybody. People love to wear t-shirts because they are comfortable and stylish, but people also love free stuff even more.
You can’t beat free and even if it is not the coolest looking shirt or they don’t know what it really is, they will wear it because it is a t-shirt and walk around town letting people who may need your service see the shirt. If you come up with something catchy or witty, that is even better because the more people that want to wear the shirt, the better.