Tag Archives: Successful Advertising Campaigns

How To Make The Best Out Of Home Advertising Campaign

Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings and even during the Egyptian era when pharaohs built huge statues and buildings to promote their laws. The Greeks have also been known to make stone tablets that advertise the upcoming tournament or Olympics. Advertising has been with us for so long that it has become part of our culture and is completely unavoidable especially when it comes to out of home advertising. It creates a strong impact on the audience even if they say that they hate it. Like they say, there is no such thing as good or bad publicity.

Out of home advertising takes advantage of its wide exposure among the audience and their location to communicate the brand message to consumers. For instance, Digital Bus Advertising, in order for advertisers and marketers to create a really effective outdoor advertising campaign for this, they have to learn exactly where their audience is, where they drive, what they look at, and use that information when buying a media platform. Advertising does not always have to be big and loud. Yeah, it will get you noticed but the little things matter too such as handbills, sponsorships, bus advertising, or even on the handles of trains for train advertising. Outdoor advertising also doesnt necessarily have to be among highways. Other venues can be used too such as malls, on sidewalks and even on train tunnels. Advertisers shouldnt always choose the easiest and most common option. Sometimes, what works for one brand wont work for another. Make sure you research thoroughly and find out whats the best for your campaign. There are also dozens of Best Advertising Agencies out there who are equipped with expert professionals that can help find the solutions to your advertising needs.

Make your message count and make your advertisement stand out. The best and Successful Advertising Campaigns are the first ones to do anything. Its bold, different and completely original. People tend to remember things that catch them off guard and make them laugh. Make sure that your campaign is what everyone is talking about and will be talking about. Generate a lot of publicity for your advertisement and use outdoor advertising with other mediums to create a memorable campaign. And of course, make sure the campaign is able to do its job which is to attract more customers, and increase brand awareness and revenue for the business.

Out Of Home Advertising And Its Advantages

Reaching todays consumer in this complex and confusing media environment is a challenge. The audiences are consumed by their fast- paced lifestyles and technology has also contributed to the changes in their behavior patterns. Consumers can no longer be reached using the same old mediums. Times have indeed changed. But over the past few years, the outdoor advertising industry has evolved yet into a revolutionized and modernized media force that is to be reckoned with. It may even be able to compete aggressively against the 21st century media. While many traditional media segments have struggled to remain competitive during economic changes and developments, out of home advertising has remained unfazed. The reason is simple. Out of home advertising such as Digital Mediaoffers outstanding value for money and a myriad of ways to increase exposure plus a few more advantages.

1. Innovativeness

One of the major reasons why out of home advertising is the one mostly preferred by advertisers and advertising agencies is because of the innovations that have happened with this advertising media over the past decade. Its not just about a pretty picture anymore. It involves the commercials used, displays made and the way they were executed. With advertising, its always recommended to think outside the box and outdoor advertising provides various opportunities and possibilities for advertisers to do just that.

2. Flexibility

Out of home advertising also has the greatest flexibility in terms of being able to transform ideas and imaginations into a reality. With the use of Digital Media, outdoor advertising can be transformed into a new medium wherein advertisements are able to communicate in real- time and effectively engage the consumers. This mediums flexibility is also the main reason why the practice is still alive today.

3. Coverage

Out of home advertising is the unavoidable medium. It is visible from all corners and cannot be turned off or ignored. It can be seen on city buses, bus stops, taxis, trains, train stations, billboards, gymnasiums, parks, malls, and all other public places. And since it is usually placed in public areas, it guaranties a huge amount of exposure from drivers, commuters and passers- by. Through this medium, outdoor advertisers and outdoor advertising agencies are able to make use of a variety of platforms and reach a wide audience without going overboard with their advertising budget.

4. Impact

The purpose of out of home advertising is to get the peoples attention while they drive or walk. It can catch their attention during rush hour wherein people are stuck in traffic, unable to do anything, and probably bored out of their mind. By placing advertisements near the point of purchase, it can effectively remind the audience of the product being advertised at the time just before they purchase.

Out of home advertising is truly a universal and timeless form of advertising. And it will continue to grow, develop and adapt in the future. This is the best platform for advertising because it never gets old. Thus, if you go for out of home advertising, you are aiming for a 100% guarantee of Successful Advertising Campaigns for your companys services or branded products.

Characteristics Of Out Of Home Advertising

Not all advertising mediums are suitable for every campaign. For those new to advertising and for small business owners, it is beneficial for them to know what features various advertising media can offer to their company. Here are four characteristics of out of home advertising:

1. Repeated exposure

Consumers spend most of their waking hours outside their homes so an advertising medium that is capable of meeting its consumers where they are would be an effective way of gaining exposure. As cities increase in size and as technologies continue to advance and develop, it removes the consumers from traditional advertising. Out of home advertising can effectively increase revenue by promoting the businesss unique selling position to the consumers. Out of home advertising like Billboards Advertising is also available 24 hours a day 7 times a week. It cant be turned off or easily ignored. So expect advertisements to gain huge exposure from this medium.

2. Out of home advertising is able to complement and enhance other media

Out of home advertising can act as an umbrella for the rest of the brands advertising mix. Adding out of home advertising to the media mix will increase the advertisements frequency and continuity plus it guarantees advertisers Successful Advertising Campaigns for their services or branded products. Frequency will give the brand numerous exposures to the target audience which can create a top of mind brand awareness. Continuity will act as an insurance policy for the advertising campaign. It will allow the brand to maintain contact with the consumers and ensure that the brand is being advertised when other advertising medium is not.

3. Better targeting

Outdoor advertising is pure advertising. By placing advertisements in high traffic locations and areas where the target consumers frequent, brands can be specifically advertised and thus create better targeting. Placing the advertisement near the point of purchase will also increase its call to action and effectiveness. Advertisements are more effective when they are seen at the right time at the right place. Its also always there so the consumer will be constantly reminded about the product or service being advertised.

4. Lowest cost per thousand impressions

Out of home advertising will also give the business or brand access to the lowest cost per thousand impressions. This is an important metric especially for larger companies who buy advertising for branding purposes. For smaller local businesses, this is also important because this means that this is the least expensive way to advertise without sacrificing the quality and benefits of the advertisement. A low cost per thousand impressions will be able to provide brands more exposure for every ad dollar spent. This will also allow advertisers and marketers to reallocate portions of their advertising budget to outdoor advertising so that they can increase their cost per thousand impressions while reducing the net ad budget outlay.

Outdoor advertising is the oldest form of advertising but it is still the fastest growing form of advertising. Outdoor Advertising Agency can provide the necessary solutions to their advertising needs. They have teams of professional who can share their knowledge and expertise.