At long last your book is finished. As a self-publisher poet it is up to you to market your anthology or chapbook. Self-publishing requires you to self-market successfully. Marketing your book can become a full time job and it isnt going to happen overnight. So you might be asking yourself, Where do I begin to market my book?
Create a website to showcase your book. Did you know that blogging is a great way to advertise your book? Google bots crawl blogs more often, than other web sites. If you would like a professional website and know little about creating a website, I recommend hiring a web designer. offers writing templates and book covering design.
Once you have a website, you can generate targeted traffic through reciprocal linking with related high traffic web sites.
Join a Community
Online communities and discussion groups are a great way to meet people. Most communities do not allow advertising. So if you jump right in advertising your book, you may find yourself removed. Instead join in a few discussions. Once people have gotten to know you, then you can advertise that you are having a book signing or a poetry reading.
Sites like that focus on literature also run author interviews. This is a great promotional tool and you can also link to the author interview. Many websites that offer interviews also offer to review your book. A Google search will pull up other sites that are willing to interview new authors.
Set up a poetry reading at your local public library, coffee shop, card shop or book store. You can get the word out about your reading via your local radio station, news paper and the Internet.
Reviews are a great way to see if your poetry anthology has any merit. Reviews will help increase your book sales. Join an online writing forum like . This is a great way to get reviews, offer to review other poets books in exchange for them reviewing yours. Hire a book reviewer. A Google search will pull up directories of book reviewers.
Ask your local library to order a copy of your book.
Visit your local book stores and try to set up a meeting with the manger. Most book stores will take your book on a consignment bases and while you are there you can discuss having a poetry reading and offer to do a book signing. Book stores love to have promotional events and poetry readings and book signings are an easy way for them to bring customers into their store.
Mail or fax your local radio station. Let them know that you are a new local author and you were wondering if they would like to interview you. Author interviews can be a powerful selling tool on your book.
Write a review of your book and see if your local paper won’t run the review. Dont be afraid to send a press release more than once. You can also submit a free press release to or .
Include a blurb about your book at the end of each email you send.
Market your book through articles you can submit to ezines.
Promote your book through flyers you can distribute.
Some websites are willing to add swamp. ( You place your book or banner on their site and you place theirs on your site)
Paid advertising ( offers affordable advertising and we will create a custom designed banner for you.)
Marketing a book isnt really as hard as it looks. These tips might help you with the challenges you face as a new author. Now that you know the steps, it is time to make a name for yourself. Get the word out, have fun and enjoy your journey.