Tag Archives: PC

Taxi Advertising

Taxi headrest PCs and taxi advertising headrest screens are often found in the market for very low prices. It is common to see low-end parts, unreliable power supplies, low-brightness LCD screens as well as underpowered processors being using inside of these systems. Using storage mediums such as SD cards and CompactFlash cards allow the manufacturers to produce the taxi headrest players for cheap, as these parts are not intended for 24/7 in-taxi long-life use. Taxi headrest PC and LCD screen manufacturers commonly sacrifice on the LCD screen quality, very often using 250nits brightness and low contrast (500:1 ratio) LCD panels. Such LCD panels are low-cost, as well as offer a sub-par viewing experience for taxi cab passengers. Advertisers are not advertising effectively is they are displaying their static or video ads on screens which blend the ads and background together (low contrast), as well as low brightness screens where the LCD image is washed-out and virtually non-readable due to sunlight. The V5 In-Taxi advertising tablet counteracts all of these issues by displaying vivid, crisp advertisements to passengers using a high contrast and high-brightness (sunlight readable) LCD display panel.

The reliability of the power supply design and components are crucial in the selection of an in-taxi advertising system. Typically, taxi headrest PCs and taxi advertising headrest screens use low-cost components, as well as a design that is not intended to function in a taxi environment. These low-cost power supplies inside of the taxi headrests can lead to many issues for the digital signage or advertising company that has deployed these headrest screens in a large fleet. Firstly, the taxis electrical environment is a harsh place for electronics. Proper protection filters and regulation must be used to deliver smooth operation inside of the taxi cab 24/7. During engine cranking, the driver starts the vehicle, the power levels in the car drop to very low levels, and suddenly spike to very high levels. This takes an enormous toll on electronics that are not designed to take this punishment. The Revosys V5 In-Taxi advertising tablet offers an industry leading 5 Volt to 38 Volt power input range, even suitable for buses using 24 volt systems. This robust power supply is specifically designed to provide smooth, noise-free power to the taxi advertising system, which ensures long-life operation in taxi cabs as well as a clean, crisp image on the LCD display, free of any electrical noise or crosstalk.

Digital signage and taxi digital advertising companies seek an interactive taxi advertising platform that provides a smooth and seamless display of all content on the screen. Most taxi headrest PC and headrest LCD screens are powered by a low-end CPU such as an ARM or Intel 1.6GHz CPU first generation ATOM CPU. Neither of these solutions can offer smooth transitions within directories and on-screen menus, especially while playing Rich Media advertisements and high definition video ads. These CPUs are typically maxed-out as far as their performance capability well before any additional services are activated such as facial audience measurements, payment processing or taxi rooftop digital display or geo-location based advertising. The Revosys V5 In-Taxi Advertising and Taxi Card Payment Processing system provides an industry-leading Dual Core 1.86GHz Intel CPU with high-end, next generation graphics engine. Advertising inside the taxi cab, as well as taxi rooftop advertising and even mobile data terminal/taxi dispatch is all controlled from a single V5 in-taxi tablet.

If deciding between typical taxi headrest PCs and a state-of-the-art Revosys V5 Interactive Taxi Advertising, Cab Security, and Taxi Payment system, the decision is clear. The V5 tablet offers secure, yet versatile mounting, a design that does not interfere with stock-factory crash-tested headrests, a robust power supply designed for harsh electrical environments, true Solid State Storage for long-life data retention and aversion to shock/bumps in the road, as well as a powerful industry-leading Dual Core processor which provides Digital Signage and Taxi Advertising Digital Media companies with the ability to drive applications such as facial audience measurement statistics that can provide the most beneficial advertising capabilities in the taxi advertising world.

Pros And Cons Of Internet Advertising

Regardless of the promotion package, Internet ad media plays an important role in determining the success of your product or service awareness on-line.

What are their advantages over other established media such as selling TV ads?

Advantages

1: Low-Cost

Even if the Internet ad can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of “hits”, depending on the advertiser you go with.

2: The presentation to the market

If your product / service is aimed at the younger generation or the corporate world, Internet advertisements would be best because they are already hooked into the net, surfing websites. A few of these pages that you have your ad on, could give you a link to your own website as well. Result, a greater number of “hits” on your website!

3: Relatively trouble-free

Everything you really need is a PC, some knowledge and ideas for designing your site, then search for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement ways like Banner Ads, text ads; whether you want to work with pop-ups or pop-unders, etc. All from the comfort of your home!

4: Update ads

Unlike TV commercials, which must be periodically updated, your Internet ads could go for some time without change. If they need updating, the amendment of the site or your ad is usually a very simple matter that can be done quickly and easily.

Disadvantages

1: Scope

It is a “limited” market that can be conquered, if you only use the Internet for advertising display. While more and more people every day are now into the use of technology and surfing the World Wide Web there are quite a few of the average consumers out there that are still on the older forms of advertising as a means to gather information on certain products and services. Fortunately for us Internet

advertisers, that is changing quickly in our favor, and this will soon no longer be an issue.

2: Additional costs

If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.

Conclusion:

The goal of Internet advertising is to offer the widest maximum exposure of your brand/product with the lowest possible cost. Given the list of advantages and disadvantages to using low-cost Internet advertising displays, an entrepreneur can now assess its applicability to his/her product or service.

In the final analysis, if you have an Internet presence and you are not using Internet advertising, then you are clearly missing out on a huge market. There is a lot of money to be made from the Internet, so go out there and snap up your share!