Tag Archives: OOH

The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

How Can Outdoor Advertising Promote Your Brand

Any type of advertisement which is carried out of home comes under OOH or Out of home advertising. Various advertisers prefer Outdoor advertising as it renders effective reach to the target group. Outdoor advertising is worlds oldest medium of advertising and it still works today. Various tools of outdoor advertising include neon signage, street furniture, bus/metro advertisements, sky-flyers, kiosks, billboards, hoardings etc.

OOH advertising generally involves a huge budget as compared to other means of marketing. This type of marketing also requires a proper plan and a right implementation of the same. Outdoor advertising should be backed up by a team of creative professionals who can work out the creative as well as the required communication.

Outdoor advertising is efficient and it also reaches out to your audience when they need it. Besides, this type of promotion also offers constant repetitive exposure and it is dynamic, big and bold in nature. Among the various forms of outdoor advertising, airport advertising is becoming a mushrooming demand.

Airport advertisements are handled by outdoor advertising agencies. These types of advertisements are carried on through various mediums such as digital signage, billboards, hoardings, kiosks etc. Eye-catchy in nature, all these mediums effectively reach out to the target audience delivering a clear communication.

Following are few reasons why Airport Advertising is becoming a rapid demand in the market:

1.Effectiveness: Airport Advertising as compared to other types of outdoor advertising provides more effectiveness. This effectiveness is two-way in nature. For advertisers, its brand recognition by its target groups and for audiences, its easy to go through message.

2.Repetitive nature: Repetition results to recall value. The recall value of a particular brand becomes good when you repeatedly go through the particular ad. airport advertising in this sense provides brand recall by its repetitive exposure.

3.Mass approach: Airport is a place where all and sundry visit. Hence, Airport ads provide mass approach to its target group. One always has maximum time at the airport to go through all the ads place there.

4.Budget friendly: Airport advertisement is budget friendly as compared to other means of OOH advertising. Cost effective in nature, various outdoor promoters prefer this type of marketing.

5.Eye catchy: Most of the airport ads are eye catchy in nature. And this is one reason why this type of advertising is preferred by the target group. People usually feel bored in an airport. The various ads displayed at the airport not just inform or instruct them about a brand but also make them entertaining besides keeping them occupied.

Future of outdoor advertising

The future of outdoor advertising is promising. Outdoor advertising is the oldest medium of advertising and yet it is still popular till date. With a heavy requirement for brand promotion in the market, the future of outdoor advertising is bright and promising. Trends and modes of outdoor advertising may change from time to time, however its popularity and demand will keep increasing.

Ooh Advertising- A Smart Marketing Tool

Reaching out to your target group through outdoor means is easy and yet challenging. Outdoor ads are not targeted to home-based customers and it is challenging to interact with out of home customers. First of all, your advertising communication should have that extra effect upon the customers at a glance. Secondly, it should be compelling enough to stay on top of your customers mind so that they can recall the brand image later when they are home.

Outdoor advertising or OOH Advertising requires the same fundamental strategies which are required for any ad campaign. However, in this type of advertising you will be targeting massive target customers who are on the move or out of home for different purposes. It is a little tricky to target customers who move out of home for various purposes. However, as mentioned earlier with a compelling cum attention grasping communication you can grab attention of these customers who are on the go.

Outdoor ads are considered as the oldest means of advertising however; they are still one of the most effective means of advertising. Outdoors ads or OOH ads have evolved from the customary modes, tools, techniques. Modern outdoor ads are revamped, redefined and renovated and provide enticing experience to viewers and audiences.

If you think you have a unique business or product to advertise among your target groups, you can deploy your promotional campaign through outdoor advertising. If you properly utilize the outdoor advertising tools, it can bring a big leap in your business. So, if you have a business plan to revise then you can also revise the channel of advertising your brand or business. Promoting a brand in various channels is the smartest marketing strategy to popularize your brand or business in the target market. However, what is important is a creative appeal in the particular advertising campaign which should grasp the attention of the target audience.

Modern tool for modern advertising- It is a well noted fact that OOH Advertising tools are the most upto date ones. Earlier, outdoor advertising tools were limited to few such as billboard ads, poster ads, lamp kiosks etc. However, with technological induction, OOH Advertising tools have gone through complete makeover. Digitalized tools of outdoor advertising are in trend. Digital billboards, signages, kiosks, backlit translits, jukeboxes etc. have all emerged as modern tools of OOH advertising.

Larger than life impact- A billboard ad, a poster ad, a digital signage ads etc. all these provide the brand message in a big, bold and bright manner thereby providing a larger than life impact on customers. Providing the brand message in a king size manner through imperial media is a sure shot to hit customers attention.

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

Common Outdoor Advertising Methods

Advertising creates a great impact in today world. Innumerable customers are attracted to the information about brands or services that is provided by the various advertisements. Among st the various tools of advertising, outdoor advertising is one of the effective techniques used by advertisers to keep businesses afloat and also to increase product awareness and sales. Wide ranges of outdoor advertiser have so far created a huge impact with their advertisements.

Various forms or methods of outdoor advertising are available such as banner ads, billboard ads, kiosk ads, lamp post ads etc. Banner ads are fixed on the roads, in public places like restaurants and shopping outlets and at various traffic points. Banner ads are helpful for advertisers to target those customers who have little time left to see television and read newspapers. Such category of potential customers can be informed about the different products that are flooding in the market through the usage of banner ads. Banner ads placed at traffic signals and on the roads attract a wide range of potential customers.

Banner ads are either graphic based or content based. Banner advertising provides a good source for promoting your brand. If your banner ad happens to be an attractive one, it can possibly become the talk of the town simultaneously promoting your brand among st the target group. The public will become more familiar with your product or brand. People will start talking about your product and the talks will spread further to even those customers who have not watched your ad.

Billboard Advertising is another form of OOH advertising. Due to their effectiveness, billboards ads are an extremely popular form of OOH advertising. When it comes to attracting the target audience, billboard ads are the best way to do so with their attractive logos which provide an eye-catching look to onlookers. Billboard ads are usually bold and bright and every onlooker is able to understand the content at a glimpse. With their colorful and attractive graphics billboard ads provide an attention capturing look to target audiences.

Other methods of out of home advertising such as kiosk ads, lamp post ads also create the same impact like banner and billboard ads. Digital signage, digital billboards, LCD, LED etc are the latest available options for out of home advertising at present.

Various other modes of outdoor Advertising in India include airport advertising, metro advertising, mall advertising etc. Airport Advertising is one of the effective types of outdoor advertising. Creating a huge impact upon the potential customers, airport ads provide a great medium to promote your brand, service, idea or business etc to your niche target group.

What Are The Milestones Of Airport Advertising

Advertising as an art of communication no more relies upon mundane sources or tools. Trends have changed with time and a new outburst in outdoor advertising has come up so far. In terms of Airport Advertising, its pleasant news to update that airport advertising has gained an impressive milestone over the years. In fact, over the years, airport advertising has set a gamut of milestones. A highlight of few milestones in airport advertising follows suit.

Firstly, Airport Advertising of all means of outdoor advertising offers the most premium look which in turn provides an engaging impression upon the target audiences. In short, airport ads have attracted a wide range of customers because of its flashy visual displays.

Secondly, airport advertising options have been acknowledged as the most clutter-free form of communication. Airport ads are usually bold, colorful and interactive in look which is why they convey the brand message without any confusion.

Thirdly, airport ads provide a pleasing ambiance to its customers. Unlike other outdoor ads, airport advertising offers a luxurious look in a pleasing ambiance which allures target groups to a great extent. With a premium and classy touch, airport ads highlight top-notch style to its target group.

Why airports are the best location for outdoor ad campaigns?

Airports are considered the best location for OOH advertising campaigns. Airports generally offer spacious place for outdoor advertisers to place their ads. And because of its larger than life impact, these ads attract thousands of target customers at a time.

Secondly, airport ads highlight innovations. A particular airport advertising campaign creates distinctive impression upon target groups if it is loaded with innovation in terms of theme, style, look etc. Airport ads offer all these to its target group due to which they gain an impressive image among st target groups.

Thirdly, Airport ads are focused and provide compelling viewership as there is no escape route. People who are on the go willingly or unwillingly have to go through these ads as they do not have any escape route. Thus, besides providing an attention grasping look, airport ads provide compelling viewership.

Fourthly, airport advertising is best among all transport media. Airport offers the best place to consign your ads since there are possibilities of greater reach and impact.

Fifthly, air travelers generally mean people with lots of money who are entrepreneurs, corporate leaders etc. Hence, they are the right target group who can be targeted to sell or promote your product or service with the right airport ads- the ideal out of home advertising campaign.

Future of airport advertising:

The need for airport Advertising India will keep escalating day by day. The most promising aspect about airport ads is that they are available for its target group round the year. This availability feature or airport advertising India offers a great chance to provide brand positioning upon the prospective customers mind. Besides, airport ads are also targeted to increase more shareholder and stakeholder perceptions in the coming future. Also, because of its interactive and innovative attributes, airport ads will remain a top choice for a wide range of advertisers and media owners.

Outdoor Advertising- As A Brand Promotion Tool

Advertising through outdoor tools is an oldie mods operand but this type of brand promotion still provides efficiency. When it comes to adopting outdoor advertising tools, advertisers will find them a little different from home based advertising campaigns and tools. Outdoor Ads provide a flashier look to audiences as compared to home-based ads. However, the most striking part of outdoor ads is that they seem more real and tangible than other type of ads.

The advantages of advertising through outdoor tools are discussed below.

Availability

Outdoor ads are available for target customers round the clock, week, month or even for a year. Outdoor ads are not temporary or periodic; they are available for customers for a consistent period of time. And they are always in sight for the audience during day or night, rain or sunshine. Comparing to radio, television and print ads outdoor ads are not momentary and intermittent.

Effective investment

Out of home advertising tools are effective investments for advertisers and media owners. Outdoor ads reach the potential customers and clients in a cost efficient way. Out of home advertising tools can also be combined with other advertising tools with which they can provide a richer brand positioning in the target market.

Outdoor advertising is a good investment for advertisers.Advertising in outdoor media provides a richer impact upon your target group about your brand, service or business. Outdoor ads also provide a good focus to target groups which is why they render the most effective results as compared to other tools of advertising.

Flexibility

Outdoor ads can be placed anywhere only if the location is suitable to reach the target customer. This flexible nature of outdoor advertising provides audiences an engaging brand experience to the target group.
24 Hours a Day
Advertising anything outdoors means 24-hours exposure to the public view. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. Its always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.
Attention Span
Majority of customers will naturally focus on an outdoor advertisement as compared to the same ad displayed on TV, radio or newspaper. While waiting for buses or while stuck in traffic, individuals often look for something to occupy and pass their time. The outdoor ads provide an eye catching fixate for these customers on the move.
State of The Art technology
Outdoor Advertising or OOH advertising uses the latest technology available in such a manner that it creates an incredibly eye-catching look to the audience. OOH ads such as billboards provide interactivity to onlookers indulging them in an engaging brand experience. Outdoor ads have its advantages over other forms of media marketing since these types of ads provide a top-notch look with its usage of state-of-the-art technology.

Airport Advertising- An efficient Outdoor Advertising means

Airport Advertising is one of the most efficient outdoor advertising tools. Airport Advertising provides an appealing look to the target group with its glitzy style and appearance. Airport Ads come under OOH advertising. Outdoor Airport Ads are premium which is why they create pleasing vibes to onlookers.
Outdoor Advertising India tools like airport advertising, mall advertising etc have gained much popularity over the years. Various media owners and advertisers have switched to Outdoor Advertising methods since they provide a richer and effective brand value.

Digital Outdoor Ads- Best Tools For Modern Outdoor Advertising!

Advertising a brand involves a defined plan, strategy, tool and technique. A proper co-ordination of all these factors helps in launching a successful promotion campaign for a brand in the market place. When it comes to the medium of advertising, advertisers have a plethora of choice to select the right or desired medium of promotion for their brand. One such medium of brand promotion is outdoor advertising. Also known as out of home advertising or OOH advertising, outdoor ads are considered as one of the oldest yet effective means or techniques of advertising brands in the market.

Out of home advertising or OOH Advertising tools in modern times have not only been revamped but have also been redefined with a touch of sophistication. With a steady digital revolution, outdoor advertising tools have also undergone a complete renovation. Today in modern outdoor advertising, outdoor ads are but synonymous to digital ads which provide a flashy, glitzy and attention grasping look to the public.

One of the modes of outdoor advertising India is airport advertising. As the name itself suggests airport advertising is carried out in the airports. Airports are generally considered as a posh location where rich people with spending capacity come and interact. Targeting these rich people with a unique outdoor advertising campaign is sure to provide a hit for the brand. Some tools used in airport advertising include media players, LCD and LED screens, digital signage, electronic billboards, electronic kiosks etc.

With the induction of digital technology, outdoor advertising India today is akin to contemporary advertising which deploys the latest tools, techniques and styles of brand promotion. One of the advantages of digital outdoor advertising is that whenever the advertiser needs to update any content, it is possible to do so within minutes. And they do not have to spend for expensive printing costs or to undergo problems with printing errors. In digital outdoor advertising tools, content can be updated by a click of a mouse and can control one screen or unlimited number of screens in a single network. And what is more interesting is that these networks can even be stretched across the globe and remotely controlled.

Outdoor Advertising at present is winning the war in the advertising market. Thanks to the induction of digital media, outdoor ads are revamped, redefined with which brands get a more renovated and eye-catching look to its onlookers. Targeted to provide a richer and further brand experience to intended target groups, digital outdoor ad at present set the tone for modern outdoor advertising in India as well as across the globe.

What Are The Trends Of Airport And Out Of Home Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.

Basics Of Outdoor Advertising – The Growing Trend Of Ooh Advertising In India

Ever launched an ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effectively and with lasting impression. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose). Its all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. In this blog, some useful tips about launching an OOH campaign for your brand are provided.

The first step of any brand promotion campaign whether outdoor or home based is to design the brand message. Imagine, you are the customer, how would you expect the advertiser to present the brand message? Twist and turn the other way round, put yourself in the shoes of your customers and frame the brand message accordingly.

The second step is to choose the media vehicle (s). An outdoor advertising campaign can be launched through multiple outdoor media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. One benefit about any OOH campaign is that the same brand communication can be used in multiple devices.

Last but not the least, it is an important strategy to choose a suitable location to display any outdoor ad. The location where the ad is placed should be easily accessible or view able by the target audiences. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where outdoor advertisers launch their promotion campaign.

The Growing Trend of Outdoor Advertising in India

The growing trend of outdoor advertising is felt in Indian advertising agencies. Maximum numbers of advertising agencies indulge in Out of Home Advertising campaigns to promote their brands. With the introduction of various practices of outdoor advertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus among st the other modes of brand promotion. The changing face of modern advertising further garners the adoption outdoor advertising methods as another re-discovered and refurbished mode of brand promotion. Furthermore, the introduction of digital technology in outdoor advertising provides brand owners a brand new technique to promote their brands through rich media. In a new age of advertising, the importance of outdoor ads continuously grew among st the brand owners.

Billboard advertising are never the same in modern outdoor ads. With digital induction, digitalis billboards have replaced traditional billboards. What is striking about modern billboards is that the ad content and image can be remotely edited. So, advertisers bid adieu to re-working upon advertisements of brands which require minute or major change. Digital billboards also provide attention grasping look to customers (which further deliver the brand message effectively.

One more major benefit of high-tech tools and techniques of OOH advertising is that advertisers can save a great amount of time, money and effort. Unlike traditional tools of outdoor advertising which require complete re-work or change of copy and image, modern outdoor tools of advertising provide hassle-free means of launching a promotion campaign within a short amount of time.

The growing trend of outdoor advertising clearly reflects how India has advanced in brand advertising measures and methods. Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Cheers to every advertiser and brand owner!