High Dwell Time
Even the media that can compete with the Delhi Metro in terms of costs cannot provide a dwell time as high as 10-20 minutes. These 10-20 minutes inside a well cooled, structured and highly maintained environment are invaluable for any advertiser. Advertisers would prefer to place their ads before viewers who are comfortably waiting for a metro train at any given chance.
Audiences in a Good Mood
The DMRC is one of the most accurate and punctual methods of transport. Any journey can be planned well and the commuters do not have to worry about the trains being late. Thus, a commuter waiting for a train at a metro station is essentially a carefree commuter in a leisurely mood. The Ad Displays have a much better scope of impressing the audience in such a situation.
Strategically Placed Sites for Better Viewing
The closeness, size, position, and the frequency of the displays in this medium can be conveniently planned in order to increase their impact. In other words, it is almost impossible to miss an Ad Display placed in a metro station and its platforms.
Scope for Localized Advertising
Localized Advertising is a prominent part of marketing strategies. Especially in the case of brands which need to deliver from or at a point of sale, Localized Advertising is often the top driver of sales. For example, let us take the example of a commuter looking for a travel agency in Kashmere Gate. Let us say he travels to the place using the metro. If he sees an ad for a certain travel agency while getting down at the Kashmere Gate Metro Station, he is most likely to head straight to its office.
With the metro now connecting a few areas of the NCR and about to connect the others, DMRC Advertising will continue rising in its stature as the most viable option for promotional campaigns. This is especially true in case of brands from sectors, like the entertainment industry, that need to target across all segments of audiences.
Advertising at the shopping malls is not a new concept of outdoor promotion. Outdoor Advertisers have taken keen interest in mall advertising over the last few years. After discovering the various advantages of mall advertising, most of the OOH advertisers presently consider indulging this avenue in the list of promotion avenues for brands and businesses. DLF Malls have gradually emerged as one of the top avenues of mall advertising. In this article, let us take a look at why and how DLF malls have become one of the favourite sites for outdoor advertising.
Studies have proved that the buying behaviour of modern customers have gone through a dramatic change. Modern customers prefer to spend an ideal amount of their time indulging in outdoor activities. Whether it is shopping or dining with friends, watching a latest flick at the movie theatre or simply hanging out for fun, outdoor confinement has become quite a habit among modern customers. Studying and understanding such a changing behavioral norm of customers, advertisers consider it one of the best options to continuously convey the brand messages through one such channel that will easily attract the attention of these customers. Mall Advertising proves to be just the right avenue of outdoor advertising through which customers avail of valuable brand message while they are enjoying a good time with friends or family.
Mushrooming number of brands in the market is also a major reason that has encouraged the interest of mall advertisers across the country. The various shopping malls accommodate brands and businesses. Mall Ads popularise those brands and businesses in the market in such a manner that customers find them appealing. The usage of rich media has enabled mall ads to come under the easy notice of visitors. Anything thats glitzy or swanky easily allures our attention. Thats exactly what a mall ad does to visitors. They simply cannot walk past ignoring what is displayed at a particular site of the mall.
Mall advertising practices are spanning across the Indian cities. The metropolitans cities are however the hubs of mall advertising in India. DLF Malls are one of the most popular avenues where advertisers throng with their advertising spaces. DLF Malls in Delhi and NCR regions, for example, are thronged by various brands, businesses and services. DLF Malls are rated among the most luxurious shopping malls. Advertising at these malls means targeting the attention of affluent customers who can easily afford the advertised product or business.
If you are a brand owner who has not yet created a presence of your brand at any of the shopping malls in your city, you are surely missing something in your promotion strategy. Mall Advertising is a smart investment for every brand or business owner. You can make the most of this outdoor advertising avenue by implementing all your tactics of promotion. If advertising is all about leaving a lasting impression on customers mind and later encouraging them to buy it, mall advertising does so in the best possible manner.