Mobile penetration in India is the second highest in the world today. It is said that the global mobile marketing industry is expected to grow to $24 billion by 2013 and with over 300 million mobile subscribers it is no surprise that the mobile advertising space is bubbling with enthusiasm.
Today, mobile web users utilize their mobiles to access the Internet almost as much as the traditional web. Mobile phones are a constant companion and one is almost certain that the user will read the advertisement. Hence, there can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem.
Apart from online advertising, there is often no way to check if anyone views/ reads/ listens to the advertisements. With mobile advertising, one can overcome this challenge and interact with target customers in a more efficient manner. Today, mobile advertising is finally coming out of the bulk SMS push model to a more sophisticated and targeted mechanism to reach out to the right users, at the right time. There are millions of mobile subscribers and each one of them can be reached through Mobile Application Advertising and marketing.
A mobile phone definitely qualifies as one of the potential marketing and advertising media devices because of its inherent characteristics such as being the most personal touch point, providing anywhere, anytime access to the customer. It can also trigger instant actions, responses and conversions can occur in real-time. Moreover, the mobile channel unlike the online one can be completely controlled so that spam can be minimized, thereby making marketing and advertising relevant and non-intrusive.
The way forward in mobile advertising would be targeted customer data driven marketing and advertising. Subscribers need to be carefully targeted based on their demographics, preferences etc. As long as the operators are able to make sure that they do not irritate the subscribers with too many messages and spam, mobile advertising can be a win-win for all.
Xebec eMedia & Mobile Advertising
Xebec eMedia was launched two years ago in order to bring together their expertise on brand building into the new age medium and offer additional services to their clients. In its endeavor to make advertisements relevant to its clients Xebec eMedia introduced mobile advertising to its array of services. Taking into account the cost of interaction & transaction of a mobile being low, Xebec eMedia leveraged on the future potential that mobile advertising has to offer.
Xebec eMedia works alongside with clients, who understand the mobile medium and are ready to unearth its true potential. It understands the clients requirements and creates specific solutions that have far reaching effects.
Advertising is an important tool for most carriers. Capitalizing on the abundant opportunities such as 3G, mobile video, GPRS and many such interesting models that mobile advertising has to offer, Xebec eMedia is all set to deliver campaigns that would work in measurable ways to achieve the set objectives of its clients.