Tag Archives: Mall Advertising

The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

A Few Reasons Why You Should Consider Mall Advertising!

Advertising at the shopping malls is not a new concept of outdoor promotion. Outdoor Advertisers have taken keen interest in mall advertising over the last few years. After discovering the various advantages of mall advertising, most of the OOH advertisers presently consider indulging this avenue in the list of promotion avenues for brands and businesses. DLF Malls have gradually emerged as one of the top avenues of mall advertising. In this article, let us take a look at why and how DLF malls have become one of the favourite sites for outdoor advertising.

Studies have proved that the buying behaviour of modern customers have gone through a dramatic change. Modern customers prefer to spend an ideal amount of their time indulging in outdoor activities. Whether it is shopping or dining with friends, watching a latest flick at the movie theatre or simply hanging out for fun, outdoor confinement has become quite a habit among modern customers. Studying and understanding such a changing behavioral norm of customers, advertisers consider it one of the best options to continuously convey the brand messages through one such channel that will easily attract the attention of these customers. Mall Advertising proves to be just the right avenue of outdoor advertising through which customers avail of valuable brand message while they are enjoying a good time with friends or family.

Mushrooming number of brands in the market is also a major reason that has encouraged the interest of mall advertisers across the country. The various shopping malls accommodate brands and businesses. Mall Ads popularise those brands and businesses in the market in such a manner that customers find them appealing. The usage of rich media has enabled mall ads to come under the easy notice of visitors. Anything thats glitzy or swanky easily allures our attention. Thats exactly what a mall ad does to visitors. They simply cannot walk past ignoring what is displayed at a particular site of the mall.

Mall advertising practices are spanning across the Indian cities. The metropolitans cities are however the hubs of mall advertising in India. DLF Malls are one of the most popular avenues where advertisers throng with their advertising spaces. DLF Malls in Delhi and NCR regions, for example, are thronged by various brands, businesses and services. DLF Malls are rated among the most luxurious shopping malls. Advertising at these malls means targeting the attention of affluent customers who can easily afford the advertised product or business.

If you are a brand owner who has not yet created a presence of your brand at any of the shopping malls in your city, you are surely missing something in your promotion strategy. Mall Advertising is a smart investment for every brand or business owner. You can make the most of this outdoor advertising avenue by implementing all your tactics of promotion. If advertising is all about leaving a lasting impression on customers mind and later encouraging them to buy it, mall advertising does so in the best possible manner.