Tag Archives: LCD

The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

Taxi Advertising

Taxi headrest PCs and taxi advertising headrest screens are often found in the market for very low prices. It is common to see low-end parts, unreliable power supplies, low-brightness LCD screens as well as underpowered processors being using inside of these systems. Using storage mediums such as SD cards and CompactFlash cards allow the manufacturers to produce the taxi headrest players for cheap, as these parts are not intended for 24/7 in-taxi long-life use. Taxi headrest PC and LCD screen manufacturers commonly sacrifice on the LCD screen quality, very often using 250nits brightness and low contrast (500:1 ratio) LCD panels. Such LCD panels are low-cost, as well as offer a sub-par viewing experience for taxi cab passengers. Advertisers are not advertising effectively is they are displaying their static or video ads on screens which blend the ads and background together (low contrast), as well as low brightness screens where the LCD image is washed-out and virtually non-readable due to sunlight. The V5 In-Taxi advertising tablet counteracts all of these issues by displaying vivid, crisp advertisements to passengers using a high contrast and high-brightness (sunlight readable) LCD display panel.

The reliability of the power supply design and components are crucial in the selection of an in-taxi advertising system. Typically, taxi headrest PCs and taxi advertising headrest screens use low-cost components, as well as a design that is not intended to function in a taxi environment. These low-cost power supplies inside of the taxi headrests can lead to many issues for the digital signage or advertising company that has deployed these headrest screens in a large fleet. Firstly, the taxis electrical environment is a harsh place for electronics. Proper protection filters and regulation must be used to deliver smooth operation inside of the taxi cab 24/7. During engine cranking, the driver starts the vehicle, the power levels in the car drop to very low levels, and suddenly spike to very high levels. This takes an enormous toll on electronics that are not designed to take this punishment. The Revosys V5 In-Taxi advertising tablet offers an industry leading 5 Volt to 38 Volt power input range, even suitable for buses using 24 volt systems. This robust power supply is specifically designed to provide smooth, noise-free power to the taxi advertising system, which ensures long-life operation in taxi cabs as well as a clean, crisp image on the LCD display, free of any electrical noise or crosstalk.

Digital signage and taxi digital advertising companies seek an interactive taxi advertising platform that provides a smooth and seamless display of all content on the screen. Most taxi headrest PC and headrest LCD screens are powered by a low-end CPU such as an ARM or Intel 1.6GHz CPU first generation ATOM CPU. Neither of these solutions can offer smooth transitions within directories and on-screen menus, especially while playing Rich Media advertisements and high definition video ads. These CPUs are typically maxed-out as far as their performance capability well before any additional services are activated such as facial audience measurements, payment processing or taxi rooftop digital display or geo-location based advertising. The Revosys V5 In-Taxi Advertising and Taxi Card Payment Processing system provides an industry-leading Dual Core 1.86GHz Intel CPU with high-end, next generation graphics engine. Advertising inside the taxi cab, as well as taxi rooftop advertising and even mobile data terminal/taxi dispatch is all controlled from a single V5 in-taxi tablet.

If deciding between typical taxi headrest PCs and a state-of-the-art Revosys V5 Interactive Taxi Advertising, Cab Security, and Taxi Payment system, the decision is clear. The V5 tablet offers secure, yet versatile mounting, a design that does not interfere with stock-factory crash-tested headrests, a robust power supply designed for harsh electrical environments, true Solid State Storage for long-life data retention and aversion to shock/bumps in the road, as well as a powerful industry-leading Dual Core processor which provides Digital Signage and Taxi Advertising Digital Media companies with the ability to drive applications such as facial audience measurement statistics that can provide the most beneficial advertising capabilities in the taxi advertising world.

Different Types Of Advertising Signs Used For Commercial Purposes

Advertising signs lay emphasis on your business by elucidating the business message, intending to arrest the customers attention. They are a less expensive medium to convey the core dealings of the business to the clients.

Now with an array of advertising signs used by the business owners, they are categorized based on several aspects. Here is an outline of few different types.

Frequently used advertising signs

Light outdoor signs – These are with scrolling message or neon signs. They are popular with businesses like banks and restaurants where the signs display messages.

Billboards – They are regarded as a little expensive type. Billboards are placed in prime locations to attract viewers and spread the business across thousands of potential customers at a comparatively less price.

Building signs – To convey a brief message, related either to the functioning of your business or the location of your work place, building sign is quite effective. They are available in different varieties and are often lit up to attract the attention of the passer by or the motorists in the area.

Transit signs – These are usually noticed on the side either of a bus or the bus benches or covered shelters and also are placed on top of taxis or cabs.

Types of advertising signs based on location

Window sign – It is a very common location where these are placed, direct on to or behind or adjacent to the store window.

Canopy sign – These are located on a protective or covered place, over entrances or exit of businesses.

Roof sign – As evident from the name, these are placed on the roof of any commercial establishment or service building.

Wall sign – These are generally painted or printed and are called commercial when they uphold any types of logo, trademarks, location and contact detail.

Projecting sign – These extend from a building and are aimed at pedestrians.

Types of advertising signs based on constituent material

Commercial banners, flags and emblems are usually made of fabric, plastic or paper, attached to poles, vehicles or buildings with nails, rope or adhesive. However, their longevity is not much.

Bulletin board – Important information is displayed on bulletin boards providing vital news, announcements or restaurant menu items.

Freestanding sign – It is free from any kind of attachment to any construction and stands alone with the support of a wooden or metal frame.

Portable sign – This can be transported from one location to another, the common examples being for sale or open house real estate sign.

Pole sign – This is an advertising sign not adhering to any building and is supported by a pole.

Different forms of advertising signs

Neon sign – It is a dazzling, gas-filled tubular-glass sign, which is very effective in drawing attention.

Animated sign – It can be a neon, LED or LCD that is endowed with some special effects similar to video and motion pictures.

Why advertising signs are used?

Low cost – Advertising signs are quite budget friendly compared to other forms of advertisement such as newspaper, television and radio.

Identify your location – The advertising signs point or demonstrate your location to potential customers.

Advertisement – These displayed on your company building reaches out to a mass of customers, enabling them to utilize the benefits of your products or services.

Always there – The advertising sign stays at a site for a longer period and is continually viewed by the people of that locality.

So, if you are a potent business owner, choose according to your own preference from the huge range of advertising signs that will be best suited for your business.

Common Outdoor Advertising Methods

Advertising creates a great impact in today world. Innumerable customers are attracted to the information about brands or services that is provided by the various advertisements. Among st the various tools of advertising, outdoor advertising is one of the effective techniques used by advertisers to keep businesses afloat and also to increase product awareness and sales. Wide ranges of outdoor advertiser have so far created a huge impact with their advertisements.

Various forms or methods of outdoor advertising are available such as banner ads, billboard ads, kiosk ads, lamp post ads etc. Banner ads are fixed on the roads, in public places like restaurants and shopping outlets and at various traffic points. Banner ads are helpful for advertisers to target those customers who have little time left to see television and read newspapers. Such category of potential customers can be informed about the different products that are flooding in the market through the usage of banner ads. Banner ads placed at traffic signals and on the roads attract a wide range of potential customers.

Banner ads are either graphic based or content based. Banner advertising provides a good source for promoting your brand. If your banner ad happens to be an attractive one, it can possibly become the talk of the town simultaneously promoting your brand among st the target group. The public will become more familiar with your product or brand. People will start talking about your product and the talks will spread further to even those customers who have not watched your ad.

Billboard Advertising is another form of OOH advertising. Due to their effectiveness, billboards ads are an extremely popular form of OOH advertising. When it comes to attracting the target audience, billboard ads are the best way to do so with their attractive logos which provide an eye-catching look to onlookers. Billboard ads are usually bold and bright and every onlooker is able to understand the content at a glimpse. With their colorful and attractive graphics billboard ads provide an attention capturing look to target audiences.

Other methods of out of home advertising such as kiosk ads, lamp post ads also create the same impact like banner and billboard ads. Digital signage, digital billboards, LCD, LED etc are the latest available options for out of home advertising at present.

Various other modes of outdoor Advertising in India include airport advertising, metro advertising, mall advertising etc. Airport Advertising is one of the effective types of outdoor advertising. Creating a huge impact upon the potential customers, airport ads provide a great medium to promote your brand, service, idea or business etc to your niche target group.

Advertising And Marketing For The Digital Age

Advertising and Marketing for the Digital Age

Digital Billboards?Thats the thing of the past already. Today, its all touch screens, WiFi, GPS, and 3D. We have all seen it in the movies: transparent monitors that allow its users to maneuver data with the touch of a finger, talking houses, and holograms. What seem so impossible years ago and what seems like something from a science fiction fantasy novel is now becoming a reality. Sooner or later, we will find ourselves completely transformed into The Jetsons , The Robinsons or the folks from Wall- E. And its all pretty exciting really. I find it extremely fascinating on how far we have evolved from primitive human beings to a citizen that is constantly thriving in technology.

What does this mean for the advertising industry? 3D holographic platforms and other Digital Media panel advertisements that pop- up just when you need it, imagine a customer who is currently watching a sports program and right after your favorite player shoots a winning goal and takes out a bottle of water, a very timely ad for Pocari Sweat pops up on the bottom of your screen (or a hologram, whichever you prefer). Or a time when you open your fridge and a hologram of voice calls out to you to go buy some McDonalds.

Digital advertising and marketing are not a thing of the past anymore. Dozens of advertising campaigns are using Bluetooth, motion sensor, location- based and other tech devices to create more engaging and experiential advertisements for customers. With technology, indoor and outdoor advertisers can come up with effective Outdoor Media Advertising strategies that can target more efficiently their audiences and tailor their advertisements according to the customers preferences.

Although this makes the job of advertisers easier doesnt mean that they can slack off easily. There is still that element of creativity and surprise that you have to consider. Its important to keep in mind that technologies are just tools for creating successful Outdoor Media advertisingcampaigns. The success of your advertisements would still depend on your strategy, message, and ability to persuade your customers.

We are just at the beginning of the digital age. There will be a lot more new inventions in the future and the possibilities for advertising and marketingare endless. Right now, Out of Home Media Owners are just beginning to open up for advertising platforms. With their digital billboards, LCD screens, and AR platforms this is just a preview of whats to come in the future.

Future Trends In Outdoor Digital Advertising

Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.