Tag Archives: India

Classified Newspaper Advertising Ensures Paramount Reach In Small Expenditure

There is a format of advertising that ensures mass reach and utmost response even in your tight budget. You do not need to puzzle yourself with this magnificent format as the answer is here. It is the format of newspaper classified advertising that transfers your advertising message without caring about any boundaries. The popularity of newspaper classified advertising can be estimated from the fact that newspaper earns large chunk of profit from it.

Now, you must be wondering that why in this internet age, you should invest on classified advertising in newspaper. There is a very straightforward answer for this; the authenticity of newspaper is unsurpassed. Omnipresence of this mass medium is main ruling factor behind the popularity of newspaper classified advertising. Whether, you want to advertise your product or service, convey any personal message, public or legal announcement, classified ads in newspaper serves all purposes. Name change, Lost found, property, recruitment, business, services and public notice, matrimony are main categories of these ads.

The appearance of classified ads is very ordinary but still they prove mass appealing due to the category wise division. Readers always inquire in their concerned category of classified ad. It helps in standing apart each ad from others. To give classified ads in newspaper is most affordable method of advertising. Although, per line and word may cause variation in cost. If you want quick attention and enhanced response of readers, then you are suggested to apply highlighters.

There are many factors that work as the hidden force behind the success of your classified ad in newspaper. A comprehensive media plan is necessary that comprises selection of appropriate brand of newspaper and editions. A particular format is followed for classified advertising. Times of India, Hindustan (Hindi), Hindustan Times, Navbharat Times, Amar Ujala, Dainik Jagran is some of the leading names that are most preferred for classified advertising.

The time has gone when people have ample time to take multiple rounds of newspaper offices to complete the booking process of classified advertisement. It is time to get benefitted from technology and leverage from online booking process of classified ads. Through this process, you can book your ad in multiple editions in few clicks and least time.

So, adopt the method of classified newspaper advertising if you want to reach maximum people in minimum budget. Now, you can book these ads anytime and from anywhere due to the facility of online booking of these ads.

Find Best Advertising Institutes In India

Advertising is a type of communication done through various media by industries, non profit organizations, business firms, individuals etc. Advertising actually informs and educates target audiences about a particular brand or service and influence them.

The job in advertising requires researching the client products and services, identifying the USP, briefing the team, coordinating with team and client, understanding the audience and delivering the best.

Advertising is one of the most important tools of marketing. People who are creative by nature can find advertising as their dream job. Today there is huge range of products and services in India. So advertising companies are hiring professionals to balance with the growing need.
There are professional training advertising institutes in India that offer diploma courses in advertising. Every company, organization use advertisement to promote their brand. Advertising job demands for qualifications and one can find a range of degrees and diploma courses available on journalism, mass communications and even public relations in advertisement.
Different types of advertising courses are offered in advertising institutes to cater to the specific needs of the field. The most popular among them are Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, and Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field.
The institutes offering the course are Futuristix Media Communication Centre, Sadhna Academy For Media Studies, Atharva School of Business, National Institute of Event Management, Delhi Film Institute, Genesis Institute of Business Management, Mass Co Media, Gecko Animation Institute, Apeejay Institute of Mass Communication, National Institute of Creative Communication etc.
As the communication and marketing technologies are growing, the advertising career is also growing. In return, it is opening vast opportunities for the talented advertising professionals. One can find job in Television, Newspaper, Websites, Radio etc.
In India, a career in advertising is booming. Advertising jobs have become quite popular. Youths having the desire to do something different are thronging the world of advertising today. Not just in India, but this career is highly in demand internationally.

To make an effective advertisement, the advertising personnel has to become a bridge between the customer group, the owner and the media in which the advertisement is to be featured.

Indian Advertising Agency

The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness. Advertising agencies in India have come a long way to create a quintessential arena for the experimentation of business houses not only from India, but from other countries as well.

Mobile And Internet Advertising Set To Boom

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
.
Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

A Guide For Name Change Advertising In Times Of India

Do you want to reveal your new identity to advertiser? TOI is best option for this purpose. The newspaper is circulated in all metropolitan cities. It covers Hyderabad, Kolkata, Delhi, Mumbai Bangalore & Chennai. Besides this, its some editions enlighten small cities. Why it is best for Name Change Ad? There are several reasons to prove that advertising in Times of India for name change declaration is best.

What people mostly look for while giving ad to change their name? Most of them are highly concerned for low price packages. TOI very well satisfies this requirement. Times of India advertising rates for name change ad are very less. Here, two most popular package of TOI are mentioned. One is Times of India Delhi Edition package and another is TOI- Delhi + Navbharat Times-NCR. The first package is worth Rs 700 & another is worth Rs 1270. In first package, Rs 140 are charged for each extra line. You have to pay the amount of Rs 245 for each extra line in second package.

Among both the packages, second one will be money saver for you. It has been said because you are required to select two newspapers for name change ad. If you avail this combo pack then your ad will get published in two newspapers- One is Hindi that is Navbharat Times & another is English that is TOI.

The above given description will help you to find out that which package will solve the purpose of advertising. If you have already decided to put your ad in any other popular Hindi newspaper like Dainik, Hindustan Hindi then avail TOI Delhi edition package.

Some samples shall help you to compose your name change ad. So for your help, we bring for you some advertising samples- Anuj Singh, S/o Vikas Singh R/o Flat no xxx, Plot No. 1- A, Gagan Deep, Sector-x, Vaishali, Ghaziabad – 201010, have changed my name to DINESH BARI for all purposes.
There is another example for your help-Sidhartha Mishra, R/o. Flat No. A1, Nirvan Residency, Sri vaishnav Co-op Housing Society, Andhra, has changed his name to Sidhartha Kumar Mishra

So, the important components of these ads are Address, Old Name and New Name. It is not mandatory to give your phone number. To inquire more details about these ads in TOI, you can go through the website of any newspaper advertising agency. There, you would be able to discover the current offers anytime.

Get Information About Rajasthan Patrika Advertising Rates

You want to popularize your commercial offerings in main regions of Rajasthan & you have picked Rajasthan Patrika as a promotional medium then you will definitely get high response. It has been said as it is the number one daily of Rajasthan. You must be thinking that such giant newspaper brand charge very high amount for advertising then you are completely wrong at this point of time. Rajasthan Patrika advertising rates are highly reasonable and keep abreast with demands of small business owners to help them in flourishing their business without spending a lot.

If you want to avail best rates then Rajasthan Patrika ad booking should be done online. It will help you in saving your lots of money that may go waste into taking the rounds of newspaper office. Online newspaper ad booking agencies gives you the freedom to check out and compare Rajasthan Patrika advertising rates.

The newspaper has not only spread its network in one state. Besides Rajasthan, it is covering the Madhya Pradesh as well. The newspaper has several city wise editions. It has editions in Jaipur, Udaipur, Bikaner, Kota, Sikar, Alwar, Ajmer, Pali, Ganganagar, Bhopal, Indore, Jabalpur etc. It is also circulated in prime metros of India including Bangalore, Kolkata, Surat, Ahmedabad, Chennai. The rates of its city edition remain different. If you want to publish ad in all its editions then you can avail editions packages. The newspaper brings various customized packages for advertisers to assist them in selecting the offer according to their specific need.

The newspaper is mass oriented so there is not any specific criterion that you should select in regard of advertising. The packages are available online for all categories including matrimonial, services, vehicle, astrology and lots more. The newspaper brings for its customers the city wise packages as well as all editions.

Rajasthan patrika ad booking is the matter of few minutes if done it online. Now question arises, how you should select agency for ad booking in this daily. For this answer is that no advertiser wants to suffer from the loss. In this scenario, as an advertiser you need to compare the prices. With the price, you need to include the services criterion in your list. Good newspaper ad booking agencies serves their client with creative assistance. So, to enjoy the best Rajasthan Patrika advertising rates, ask for the assistance from newspaper ad booking agencies. Here, you are promised with best services and ad rates.

Trends Of Mobile Advertising In India!

From planning to execution of the media plan, advertisers follow a step by step procedure to launch a promotion campaign for a brand. Amongst the various promotional strategies, media planning is considered the most important stratagem by advertisers. You need to launch your campaign through a best suited media, which will drive sales of your product. Today, mobile ads & internet ads are quite popular in India. Considered as personalized modes of brand promotion, advertising through mobile & internet media provides immediate effect on customers. Through this article, the importance of mobile advertising (in particular) along with the trends of this mode of advertising are briefly discussed.

SMS or Short Messaging Service through mobile phone devices has resulted in an increased practice of brand promotion amongst a wide range of advertisers and brand owners. Offering customised and personalised options of promoting a brand, mobile advertising is quite in
vogue in India. Unlike emails which reach customers through internet media, mobile ads are considered more reachable and accessible to customers because of the portable feature of mobile phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However, SMS ads offer end to end brand promotion solutions immediately and effectively.

Mobile advertisers are expert who are responsible for launching a brand promotion campaign through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who advertises the brand to the target customers (through a mobile device) on behalf of the brand owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring quick and effective result for any brand promotion, mobile advertising opens a new pool of advertising opportunity for small and large scale advertisers.

Advertising through mobile media is less expensive than advertising through other media such as television, radio, print etc. BULK SMS is one common practice of SMS campaign. With facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms
campaign through internet (by using particular softwares), advertisers find mobile advertising an easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through internet media to gain favour from the public. Through BULK SMS campaign, advertisers send one sms to different customers simultaneously.

The importance of mobile advertising is likely to increase in the coming years especially when brand new products will be launched in the market. Moreover, the hectic lifestyles of the customers also demand the need to reach them through more personalised means amongst which mobile advertising is one.

Current Scenario Of Outdoor Advertising In India

Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

More Brands are adopting OOH media

Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

Rich means, affluent techniques of brand promotion

Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

Seamless brand communication

Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

Common Outdoor Advertising Methods

Advertising creates a great impact in today world. Innumerable customers are attracted to the information about brands or services that is provided by the various advertisements. Among st the various tools of advertising, outdoor advertising is one of the effective techniques used by advertisers to keep businesses afloat and also to increase product awareness and sales. Wide ranges of outdoor advertiser have so far created a huge impact with their advertisements.

Various forms or methods of outdoor advertising are available such as banner ads, billboard ads, kiosk ads, lamp post ads etc. Banner ads are fixed on the roads, in public places like restaurants and shopping outlets and at various traffic points. Banner ads are helpful for advertisers to target those customers who have little time left to see television and read newspapers. Such category of potential customers can be informed about the different products that are flooding in the market through the usage of banner ads. Banner ads placed at traffic signals and on the roads attract a wide range of potential customers.

Banner ads are either graphic based or content based. Banner advertising provides a good source for promoting your brand. If your banner ad happens to be an attractive one, it can possibly become the talk of the town simultaneously promoting your brand among st the target group. The public will become more familiar with your product or brand. People will start talking about your product and the talks will spread further to even those customers who have not watched your ad.

Billboard Advertising is another form of OOH advertising. Due to their effectiveness, billboards ads are an extremely popular form of OOH advertising. When it comes to attracting the target audience, billboard ads are the best way to do so with their attractive logos which provide an eye-catching look to onlookers. Billboard ads are usually bold and bright and every onlooker is able to understand the content at a glimpse. With their colorful and attractive graphics billboard ads provide an attention capturing look to target audiences.

Other methods of out of home advertising such as kiosk ads, lamp post ads also create the same impact like banner and billboard ads. Digital signage, digital billboards, LCD, LED etc are the latest available options for out of home advertising at present.

Various other modes of outdoor Advertising in India include airport advertising, metro advertising, mall advertising etc. Airport Advertising is one of the effective types of outdoor advertising. Creating a huge impact upon the potential customers, airport ads provide a great medium to promote your brand, service, idea or business etc to your niche target group.

Using Online Classified Advertising

There are different ways to advertise a business. Advertising may be done by making TV commercials, radio ads, posters on billboards and the like. And now that the internet has become widely used, online classified advertising seems to be not just an option, but a better choice. People are online all the time. Most of their waking hours are spent logged on to social networking sites, or chatting with other people, looking at pictures and shopping online. The virtual world has dominated the real world and this fact makes online advertising very effective.

If a person wants to look for Free ad posting sites , he should visit the website of Adlagao. This is a site that is made to be a repository of all almost all possible items for sale and services that are rendered for free. Any business owners and entrepreneurs can post in this website. If their business is selling gadgets, they may enter the site, fill out an online form where they are required to give out certain information about their products and/or services, and the same will be posted on the website.

The items that are posted on this website are classified into different categories and subcategories. This is done so that it will be easier for customers to search for what they are trying to look for. Although, for the quickest search in this site, the best thing to do is to type in a keyword on the search box at the top of the page, and also the location of the store where one wants his purchase to come from.

India is a very big country. It is home to more than a million people. This is why there is also an option at the left part of the page where a customer can search for items based on the city where it can be found. One should note the number that is shown right next such city location. That number corresponds to the items for sale posted in such location. As long as there is a number there other than zero, then it is worth checking out and seeing if any of the items there is interesting and worth purchasing.

This option of online classified advertising should be looked into by entrepreneurs and businessmen that are only starting in the industry. They should explore this option; otherwise, it may take forever before their brands will be known to their prospective market.