Tag Archives: FM

Advertising Agency In Ahmedabad

Advertising agencies in Ahmedabad offer many diverse services to its customers. Print advertisements mostly occur in newspapers, magazines, pamphlets etc. For small business owners advertising in the dailies remains more in demand according to agents in Ahmedabad. An advertising agent understands the product and its target customer and then come up with a campaign for the same. Small manufacturers understand todays competitive market and small attention span of the consumer. The advertisement creates recall value for the end consumer. The advertising agency in Ahmedabad may suggest media advertising too for small manufacturers. Advertising in local TV channels, or local cable operators, is not ruled-out by advertising agencies.

Ahmedabad currently has seven or more FM radio stations. Advertising agents take full advantage of this and suggest advertising on radio especially to local businesses. Media advertising today has a broad reach. Advertising agents believe, if you want to grab more eyeballs, one should not leave any stone unturned. Ahmedabad has no dearth of such opportunities. Audio advertisement in cinema halls of Ahmedabad is another great opportunity explored by local business houses on recommendations of advertising agents.

Advertising agencies in Ahmedabad not only understand the market, they also design the whole concept of the product and push the product through marketing it right. There are many examples of small business turning into a brand in itself in Ahmedabad. A quality product needs a right thrust to launch itself in already crowded market.

Local business houses and small manufacturers also require lot of visibility in and around Ahmedabad to create awareness for their products. For such purposes advertising agency choose outdoor publicity tools for the same. Hoardings, banners, visibility on Bus stands, even on buses, Neon signs are few examples used by advertising agency in Ahmedabad. Ahmedabad being the pioneer in many business activity is not behind even in the advertisement world. You will find huge LED screens placed in strategic locations in Ahmedabad to give wide visibility to the products. Advertising agency never fail to use LED screens as it provides visibility to numbers of people, who are confined in their cars, buses or bikes etc. Ahmedabad has seen innovation in budgeted advertisements too. Advertising agents make cyclists or pedal rickshaws carry banners, choose heavy traffic zones to move in Ahmedabad to show off the products. These economical and creative advertisements are very popular in Ahmedabad with small businesses.

Ahmedabad hosts many cultural programs and Art shows, Carnivals, sports events etc. Advertising agencies in Ahmdeabad prepare special campaigns for businesses during such events. They take help of flex banners, POP material, combo offers, coupons etc raise awareness of the products.

Citizens of Ahmedabad celebrate festivals with lot of zeal and enthusiasm. Advertising agencies sees them as a perfect opportunity for showcasing their clients products. For example during Navratri festival advertising agencies use collective tools of advertising like print, radio, banners, etc for that particular time period. Thus, creating huge recall value for the brand.

Today the reach of internet cannot be ignored. Moreover, people using android phones and tablets are constantly in touch with internet services. Advertising agencies has discovered the profitable use of internet too to reach wider market. As they say Out of sight, out of mind.. advertiser sees to it that never happens.

On Choosing The Right Advertising Channel For Your Brand

An advertising media plays a significant role while positioning the brand amongst target groups. It is through the very advertising channel or medium that customers access the brand message and are motivated to buy or adopt the product. A strong channel of advertising provides a rich impact about the brand on TGs mind while a poor advertising channel fails to provide the targeted impact amongst target groups. While choosing or deciding on the channel of brand communication, the advertiser should thoroughly understand the objective of the campaign and accordingly choose the medium or channel of advertising.

In todays article, let us take a look at some means of advertising implemented by brand owners to advertise their brands amongst customers and also find out how each and every medium is important to effectively convey the brand message to target customers.

Television Media

Television advertising i.e. a promotion campaign of a brand or service through a television channel or channels is one of the popular means of communicating any brand message to customers. Television Advertising has a major advantage as compared to other means of promotion. Enriched with audio-visual effect, customers love watching the various brand commercials that are telecast through the numerous television channels.

Radio Media

Radio Advertising is one of the cost-effective means of promoting a brand amongst customers. Radio advertising campaigns also provide a mass appeal as one can easily access the brand message through a radio channel. The rising number of FM channels over the years is an insinuation how radio advertising is still popular as one of the effective means of brand promotion.

Print Media

Print Advertising includes any form of brand message that is available in a written format. Brochures, fliers, pamphlets, leaflets, classifieds etc. are some forms of print advertising widely adopted and implemented by brand owners to advertise their products amongst target groups. Though there is a rising popularity of new age media, print ads are still effective means of brand communication which is why innumerable numbers of brand and business owners still launch various promotion campaigns through print media.

Outdoor Media

Outdoor Advertising is one of the conventional means of promoting a brand, business or service. Billboard advertising, hoarding ads, wall posters, paintings, kiosks ads etc. are some forms of outdoor advertising. Over the years, the induction of digital technology has brought about a drastic and dramatic change in the OOH domain. Providing a classy look about the brand in a larger than life format, an OOH media provides a strong brand appeal on customers mind.