Any type of advertisement which is carried out of home comes under OOH or Out of home advertising. Various advertisers prefer Outdoor advertising as it renders effective reach to the target group. Outdoor advertising is worlds oldest medium of advertising and it still works today. Various tools of outdoor advertising include neon signage, street furniture, bus/metro advertisements, sky-flyers, kiosks, billboards, hoardings etc.
OOH advertising generally involves a huge budget as compared to other means of marketing. This type of marketing also requires a proper plan and a right implementation of the same. Outdoor advertising should be backed up by a team of creative professionals who can work out the creative as well as the required communication.
Outdoor advertising is efficient and it also reaches out to your audience when they need it. Besides, this type of promotion also offers constant repetitive exposure and it is dynamic, big and bold in nature. Among the various forms of outdoor advertising, airport advertising is becoming a mushrooming demand.
Airport advertisements are handled by outdoor advertising agencies. These types of advertisements are carried on through various mediums such as digital signage, billboards, hoardings, kiosks etc. Eye-catchy in nature, all these mediums effectively reach out to the target audience delivering a clear communication.
Following are few reasons why Airport Advertising is becoming a rapid demand in the market:
1.Effectiveness: Airport Advertising as compared to other types of outdoor advertising provides more effectiveness. This effectiveness is two-way in nature. For advertisers, its brand recognition by its target groups and for audiences, its easy to go through message.
2.Repetitive nature: Repetition results to recall value. The recall value of a particular brand becomes good when you repeatedly go through the particular ad. airport advertising in this sense provides brand recall by its repetitive exposure.
3.Mass approach: Airport is a place where all and sundry visit. Hence, Airport ads provide mass approach to its target group. One always has maximum time at the airport to go through all the ads place there.
4.Budget friendly: Airport advertisement is budget friendly as compared to other means of OOH advertising. Cost effective in nature, various outdoor promoters prefer this type of marketing.
5.Eye catchy: Most of the airport ads are eye catchy in nature. And this is one reason why this type of advertising is preferred by the target group. People usually feel bored in an airport. The various ads displayed at the airport not just inform or instruct them about a brand but also make them entertaining besides keeping them occupied.
Future of outdoor advertising
The future of outdoor advertising is promising. Outdoor advertising is the oldest medium of advertising and yet it is still popular till date. With a heavy requirement for brand promotion in the market, the future of outdoor advertising is bright and promising. Trends and modes of outdoor advertising may change from time to time, however its popularity and demand will keep increasing.