Tag Archives: Digital Billboard Advertising

Digital Billboard Advertising As A Great Tool For Advertising

Right now, a revolution is taking place. Technology has become an essential part in our lives whether it is personal, social or business. Our environment is slowly being incorporated with technology and soon it will like we are living in one of those sci-fi movies. And it has now affected the way we advertise. Digital billboard advertising is a marketing tool that is an engaging and powerful way to communicate with employees and/or customers. Anything that conveys a desired message to a specific group of people in a digital format can be called a digital signage. In china and in New York, digital billboards are emerging as the marketing technology of the future.

Digital Billboard Advertising can be seen in many places and used for many different things. From outdoor venues like sports arenas, to small displays in waiting rooms, digital signage can be placed nearly anywhere. Digital billboards are used to advertise products or businesses and can be directly planned for a specific market.

Digital billboard advertising can show static images, video and graphics, with or without audio. They can display images horizontally or vertically, and can segment the screen into smaller pieces to display multiple images or videos on one screen. It can even be used to measure traffic flow patterns, becoming part of security and surveillance. There is even technology available that can determine the age and gender of the person at the display and instantly deliver an appropriate marketing message.

The first thing that this incredible medium of outdoor advertising can do within an establishment is to attract customers to certain displays or products, therefore increasing their sales. It serves as a consistent, knowledgeable salesperson. The message can even be changed from any computer, anywhere in the world, without printing, shipping, and labor costs. Digital billboard advertising can also boost the ambience of an establishment. All of these things can market products by communicating their use and effectiveness to a specific population.

The cost effective nature of digital billboard advertising will allow more businesses to communicate digitally. Companies used to publish newsletters to inform employees of policies and events but now they can simply display them like rotating slides on screens throughout the workplace. Retail establishments will be able to draw customers into the store and encourage them to remain in the store for a longer period of time, thus increasing their spending. In short, digital billboard advertising can recreate Advertising and Marketing as we know it by consistently grabbing the attention of the consumers.

How To Create Effective Advertising Through Outdoor Advertising

Advertising is a highly effective medium as long as you approach it correctly. It can bring you more customers and help you make sure that people will know your product, service, or brand. Having your photo or brand on a billboard in your town or in any form of advertisement is a reputation booster. And of course, it will also boost your sales and improve your revenue. It may cost a lot but it is definitely an investment that you have to and you would want to make for that sake of your businesss success. And to ensure your advertising success, here are four important questions for effective advertising.

1. Who is your target audience?

Understanding and knowing who your customer are, how old they are, and what they like will help you prepare for the next step in the advertising process. It will also help you start to build the mood of your advertisingcampaign. The answers to this question will help lay the structure for building an Effective Advertising campaign and also in setting various performance-based metrics.

2. Where are they located?

It is also important to find out where your target customers are usually located. Find out if they are commonly found at urban or rural areas, or if they travel in and out of the city on a daily basis, and even if there is a major highway in the area. This will help you narrow down the most targeted areas to start searching for advertisinglocations. This will also help you get an idea about what types of ad mediums are available in that area. For example, you can opt for Bus Shelter Advertising or Digital Bus Advertising for targeting on the go consumers. Theres also Subway Advertising, Airport Advertising and Digital Billboard Advertising. And then you can begin determining what the best medium for your advertising message will be. Understanding where your customer is located, how they travel, and in what location is best for the ad, will help your communicate most effectively with them.

3. What is your message and call to action

Make sure that your advertisement is able to get the consumers attention and that your message has a call to action. Make sure that the message has a reason why somebody should interact with it, and most importantly, receives a reward for doing so. This reward is your gift to the customer for answering your call to action. Your message needs to be exciting enough that the audience remembers the ad and interacts with the message on their mobile device or when they get home. By creating a strong message with a call to action, you are able to help drive attention both online and offline and thus create effective advertising. Remember, understanding your call to action is extremely important. When you understand the desired outcome of your advertising campaign, you will be able to structure success metrics of which you have to monitor closely.