Tag Archives: Best Advertising Agency

How To Bus Shelter Advertising

Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the last decade. And some of the big companies use bus stop and shelter advertising to get a quick message across to a travelling audience. Advertising and Marketing on bus shelters allow advertisers to reach a large number of people in a short amount of time. Most people waiting at the bus stop do not have anything else to do but wait. And reading an advertisement will help pass the time. A well executed advertisement will catch and hole the eye of someone waiting.

One thing to know though is that this format is all about impact and design. The turnaround from design and production to placement can be very quick and there are always people on hand to help you in this department such as the Best Advertising Agency in your area. This format also has some real advantages over the large outdoor billboard advertising displays you see in the high street or on the side of buildings next to a motorway. Bus Shelter Advertising is highly visible to both pedestrians and vehicles due to curbside position in densely trafficked areas. Theres also great ad impact since passengers have few distractions as they wait in shelters, thus elevating potential for ad readership. The magazine-quality reproduction also provides an appealing showcase.

The first thing you should do is to contact the advertising authority. Most bus shelters are owned by the government but sell ad space through other companies. Contact information for Advertising and Marketing is normally listed on the actual bus shelter. If there is none, contact the citys advertising division. The sales representative will tell you the price of your ad on a bus shelter, along with how large the ad will be, and how long the ad can remain on the bus shelter. They will also give you statistics on how many bus riders will see your ad and if businesses who advertised in the past have had success from using those particular bus shelters.

Next, you need to calculate the cost of executing the advertisement as well as placing the ad in bus shelters. The best advertising agency creates and distributes the ad, while the sales representative for the citys transit authority just provides the space. Make sure the dimensions of the ad will fit the allotted space. It will cost more to advertise in a large populated city where people frequently take public transportation than a small town with few bus stops.

And lastly, pay the sales representative after a contract has been drafted and signed by both parties. An Effective Advertising run is large in size, eye catching and in a highly trafficked area where it is likely to be frequently seen by many people, not just those waiting at the bus stop. The contract should be for at least a few weeks and at numerous bus shelters for maximum visualization.

Great Opportunities With Digital Billboard Advertising

It’s been shown over time that billboard marketing is an effective means of advertising one’s products and services. By posting the company’s logo, an image, a message, or a combination of the three on a roadside billboard, companies have found that most drivers and their passengers will take notice, even if only subconsciously. But while billboard advertising and marketing is effective in most cases, there are still times when the ads begin to blend in with the landscape because people are so accustomed to seeing the sales message that they no longer consciously view them. Businesses are also beginning to look for methods to increase the efficiency of their marketing materials. Business managers and marketing departments are beginning to look for outdoor billboard advertising that will accomplish more recognition and sales, improving the cost-effectiveness of their advertising dollars.

And here is where Digital Billboard Advertisingcomes in. Just as home computers and high-speed Internet connections are changing the way people watch movies and listen to music, digital billboard advertising will change the way that marketers look at outdoor billboard advertising. Digital billboards have a high impact on viewers because they show a clear and bright image. Advertising and Marketingon digital billboards is also affordable because it costs far less than traditional outdoor billboard advertising. With this medium, your ads will be rotated with a maximum of two other ads at set intervals. This keeps the advertising fresh and ensures that a business sales message will be shown thousands of times each and every day.

Digital billboard advertising also enables the advertisers to know that its more likely that drivers and passengers alike will notice and remember the advertisements that they have seen. By their very nature, the bright LED screens are far less likely to blend into the landscape or buildings that they are near. The advertiser can also choose to purchase each of the rotating ads on the billboard so that they are able to communicate more effectively with those who are viewing the ads.

When used with other technology, advertisers will also be able to easily change their advertisement quickly and easily without the higher production costs associated with standard outdoor billboard advertising and marketing. A quick reprogramming is all that it takes to change the advertising message on the digital billboard. They can also put a new advertisement in motion on the very day they decide to change their message.

Contacting the Best Advertising Agency in your area will also help a great deal for you to be able to create a very Effective Advertising campaign. They can provide you the expertise and the resources you need to make your advertisement successful.

Subway Advertising

When you have a product or service that you want to talk about, advertising becomes the strongest tool. It will help you promote your business, attract more customers, improve sales, and increase your revenue. And one of the different types or mediums of advertising is subway advertising. Subway advertising is a very strong medium since it is not confined to one location, or one kind of audience. The traditional form of subway advertisements are print ads within the stations, banner posters inside trains, and advertisements covering the outside of the trains. But with the advances of our technology, new types of subway advertisements have emerged.

With these new types of Subway Advertising, there is innovative technology that uses images in lit panels. There are also subway advertisements that use 500 to 1,000 feet of grimy underground subway tunnels to create advertising and marketing space. Riders will be caught off guard and end up seeing a full- motion ad for 15 to 30 seconds.

But why does this form of Advertising and Marketing work? Well, basically because it is able to cut through all the clutter and distractions of other mediums. Also today, so many people are ignoring traditional advertisements. So with this new form of out-of-home advertising, advertisers will be able to create ads that are surprising and practically irresistible to ignore. This type of advertising also does not hinder from the beauty if outdoor landscapes unlike billboards. So advertisers can be rest assured that no problems or controversies will arise such as those with billboard advertising.

Also, those who were able to see the subway advertising asked questions and complimented the brand for the cool new advertisements. They even wanted to see more. And the very positive responses from the target consumers mean big ad revenues for the brand. More than 80 percent of the consumers were able to remember the advertised product in subways and only 20 percent can recall TV ads. This shows how effective this medium of advertising can be in terms of achieving your advertising and marketing goals and objectives.

The greatest benefit of subway advertising is that it has the ability to monopolize the time and attention of the passers-by. Since there is little else to distract and there are no other stimulus that are fighting for the potential consumers attention, it becomes much easier to get complete control over the individual, which makes it possible to have a greater impact. The many uses, possibilities and opportunities of this medium makes subway advertising a much sought after medium.

For more Effective Advertising through subways, contact the Best Advertising Agency in your area who could offer you the services and resources that you need. Advertising is an essential part of a businesss success. In order for it to work, you would have to do it the right way. And for that to happen, you would need help. And thats what advertising agencies are for. So dont hesitate to call them because you need their knowledge and expertise to make your advertisements a success.