Tag Archives: Best Advertising Agencies

How To Make The Best Out Of Home Advertising Campaign

Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings and even during the Egyptian era when pharaohs built huge statues and buildings to promote their laws. The Greeks have also been known to make stone tablets that advertise the upcoming tournament or Olympics. Advertising has been with us for so long that it has become part of our culture and is completely unavoidable especially when it comes to out of home advertising. It creates a strong impact on the audience even if they say that they hate it. Like they say, there is no such thing as good or bad publicity.

Out of home advertising takes advantage of its wide exposure among the audience and their location to communicate the brand message to consumers. For instance, Digital Bus Advertising, in order for advertisers and marketers to create a really effective outdoor advertising campaign for this, they have to learn exactly where their audience is, where they drive, what they look at, and use that information when buying a media platform. Advertising does not always have to be big and loud. Yeah, it will get you noticed but the little things matter too such as handbills, sponsorships, bus advertising, or even on the handles of trains for train advertising. Outdoor advertising also doesnt necessarily have to be among highways. Other venues can be used too such as malls, on sidewalks and even on train tunnels. Advertisers shouldnt always choose the easiest and most common option. Sometimes, what works for one brand wont work for another. Make sure you research thoroughly and find out whats the best for your campaign. There are also dozens of Best Advertising Agencies out there who are equipped with expert professionals that can help find the solutions to your advertising needs.

Make your message count and make your advertisement stand out. The best and Successful Advertising Campaigns are the first ones to do anything. Its bold, different and completely original. People tend to remember things that catch them off guard and make them laugh. Make sure that your campaign is what everyone is talking about and will be talking about. Generate a lot of publicity for your advertisement and use outdoor advertising with other mediums to create a memorable campaign. And of course, make sure the campaign is able to do its job which is to attract more customers, and increase brand awareness and revenue for the business.

Advantages Of Out Of Home Advertising

Out of home advertising is the oldest medium of advertising but it still continues to grow and develop today. Advertisements are everywhere around us. Consumers are being constantly bombarded with advertising messages and billboards keep popping up on highways. But with all the advertising campaigns out there, how will a business know if they are getting their benefits from their investments on advertising? Business owners, advertisers, marketers and Best Advertising Agencies can be reassured when they advertise through this medium simply because of the following:

Effectiveness

Out of home advertising can reach the potential consumers in a cost efficient way that it will make a better investment for advertisers and marketers. It provides a richer brand impact on the target consumer. And when included in the media mix, it will further improve the effectiveness of other advertising media. People spend most of their waking hours outside their homes thats why advertising outdoors has been proven to be a very effective approach.

Flexibility

Advertisements can also be placed anywhere as long as it reaches the target consumer. Its not limited to inside the consumers home and can be placed near the point of purchase. And this will give the advertisement a greater call to action. Location is very important to out of home advertising. It is important for advertisements to be at the right place and at the right time. The flexible nature of outdoor advertising also provides the audiences and engaging brand experience.

Technology

Technology such as digital media or outdoor Digital Media can also be incorporated with out of home advertising. Outdoor digital advertising are able to make use of the latest technology available to create an incredibly eye catching advertisement. This will also make advertisements more interactive and engaging for the consumers. With the aid of technology, advertisers will be able to come up with new tools and strategies to reach the consumer better and communicate the brand message more effectively.

Availability

Out of home advertising is available for consumers to see 24 hours a day, 7 times a week. Advertisements will be available for a consistent period of time. Whether its night or day, rain or shine, advertisements will be there to communicate the brand message across. Unlike TV, radio or print advertisements, when a consumer comes back, the advertisement will still be there. The consistent availability of the advertisement will also contribute to its repetitive advertising which will improve the ad recall rate among consumers. The consumer will also be constantly reminds about the brand.

Target

Out of home advertising can also target effectively when it is placed at the right location. Say for example, in Billboard Outdoor Advertising, placing it at a high traffic area or where the target consumer is will allow the advertisement to communicate the message to the right people. Most of the audience outdoors are bored waiting or stuck in traffic and will usually look for something to occupy or pass their time. That is why this is a great opportunity to take advantage of that idle moment to entertain and promote the brand. Outdoor advertising provides an opportunity for advertisers and marketers to catch the attention of consumers who are on the move.