Affiliate Marketers are searching for methods to advertise their products effectively and a way to do this is by E-zine advertising. To use this marketing tool, the associate must first know what e-zine advertising is all about.
An E-zine is a newsletter emailed to subscribers. It is a coined term for magazine which is made available online. The core subject matter or theme of the newsletters can be anything. At a point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is when the ezine publisher will begin selling advertising space to affiliates and online business owners.
To acquire the utmost benefits of e-zine advertising, here are some tips that an affiliate may keep in mind.
* Although other E-zines offer links to other websites, several ezines are generally sent via email. To encourage its recipients or subscribers to participate, it is essential for affiliate to select e-zine that give external links to other sites. If the affiliate marketer has signed up with a pay-per-click program, the affiliate can arrange the link to be directed to the merchants site or to the affiliates website.
* There are 2 kinds of ezine ads: Solo ads which are more expensive and the Banner-like ads which are much affordable. One advantage of a solo ad is that you have your readers sole attention in contrast to the banner-like ads where you will be competing with the others. It is up for the business owner to decide which ad type to choose according to the budget and what works best for his affiliate product.
* Affiliate marketers must pay attention on the placement of the ads.The ads on top are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will probably be overlooked by the reader. While the ad located at the top will more likely be read first. The top ads are ,of course, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the article of the newsletter is appealing, the reader will finish the article and find the bottom ads. Since the reader is through reading, he is more inclined to click on the link of the bottom ad.
*Having a targeted niche is better than a generalized approach. To have an e-zine ad that seeks out a specific audience, the affiliate marketer must find out from the newsletters publisher the topics of the next issues. Once the next issue is known, for example “vintage cars”, the associate can select from among his products which is most related to the issue, for example, “car parts”. An e-zine ad about another topic, such as “computer software” will be disregarded by the reader.
With these e-zine advertising tips, the affiliate can focus on ads that will bring in profit and avoid the ones that are ineffective.