Monthly Archives: October 2016

Bringing More New Customers To Your Restaurant

When I ask the following question to restaurateurs:

What’s their biggest challenge as a restaurateur?

This is the number one answer from a significant number of restaurateurs every month:

“To bring new customers to my restaurant.”

It looks like a logical answer, doesn’t? Who doesn’t want to have lots of new people walking through your door? However, if I continued to my manage my restaurant – and after learning a lot in the last years about marketing – my wish would probably be different. It would be something like:

“I want my existing clients to come back to my restaurant over and over.”

Does that mean I don’t want new customers? Of course I do, new customers are new opportunities to convert into repeated clients, but targeting your marketing efforts towards getting new clients shouldn’t make up the bulk of yourexpenses orefforts. So what do you need to do?

I will explain to you by presenting a hypotheticalexercise:

Let’s imagine that we have two restaurants with similar capacity.We will call them Restaurant A and Restaurant B.

For the sake of simplicity we assume the following parameters are common to both restaurants:

* The average price per meal is $25 * The profitmarginper meal is $10 * The marketing investment for both is $5,000

Now the differences are:

Restaurant A invests all the $5,000 in bringing in new customers. They invest the money in a very successfulcampaignand create direct mailing, discount coupons, etc.

When the $5,000 marketing dollars are over, they brought to their restaurant 1,000 new customers. Pretty good, eh? Five dollars per customers is an extremely small investment towards bringing in new clients.

Restaurant B does things differently. They spend the same amount of money ($5,000) but instead of expending the entire amount focusing on bringing new clients via advertising, they decide to invest all the money in their existing clients to bring them back over and over.

They will also give themincentives for their friends and family members so that they can also come in and try their restaurant.

Who do you think will do better? Let’s do some numbers.

Restaurant A invested $5,000 and brought 1,000 people who will give a profit of $10 each so they made a total of $10,000 profit or a 50% return of investment. Not bad.

Restaurant B focused instead on bringing back their existing customers via a formalized referral system. They gave 100 of their best clients four gift certificates: one for them to come back again and three others to give to their friends and family members so that they can try your restaurant for themselves. These giftcertificatesgive them 50% off of their entire meal.

Now, remember, an average meal only cost Restaurant B $15 since the other $10 is profit as we mentioned before. Even when you offer a 50% discount, it will only cost you $7.50 per meal.

Also, when you give somebody a gift certificate, chances are that they won’t come to your place alone. Most likely they will bring some company to enjoy their meals with. Let’s assume that for each $12.50 (50% of the price of the average meal) that you give away, you bring back two people. Now, your cost is $3.75 for each. Wow! It’s even better than the initial investment. But that’s not all, three things are also happening here:

If the people don’t use the gift certificates when they dine, you’re not losing any money, making this investment a sure thing (versus spending money on advertising that can’t guarantee you any results).

New visitors will come predisposed to like your place; after all, your restaurant has been recommended by a source that they trust more than any other restaurant review – their friends or family members who gave them your gift certificate in the first place.

If your restaurant offers great food and service, they’ll likely come back again since they felt that not only did they get a good deal because of the discount, but you can also give them a gift certificate for themselves plus three extra for their friends to try your place. This is called viral marketing since they are spreading the word about your place.

Do you see how this goes? You can invest a lot of money to bring new people to your place that may never come back, or you can spend less money to create a referral system that will bring people wanting to eat at your place, and with a solid predisposition to having a great time.

These techniques will, if you stick to your system, bring in new repeat clients and also will establish a referral system for you and your place.

In these times of economic crisis, every single marketing dollar that you spend needs to be leveraged to bring you the maximum amount of profit. Be wise and think strategically before spending your hard earned money.

Happy sailing

Find Best Advertising Institutes In India

Advertising is a type of communication done through various media by industries, non profit organizations, business firms, individuals etc. Advertising actually informs and educates target audiences about a particular brand or service and influence them.

The job in advertising requires researching the client products and services, identifying the USP, briefing the team, coordinating with team and client, understanding the audience and delivering the best.

Advertising is one of the most important tools of marketing. People who are creative by nature can find advertising as their dream job. Today there is huge range of products and services in India. So advertising companies are hiring professionals to balance with the growing need.
There are professional training advertising institutes in India that offer diploma courses in advertising. Every company, organization use advertisement to promote their brand. Advertising job demands for qualifications and one can find a range of degrees and diploma courses available on journalism, mass communications and even public relations in advertisement.
Different types of advertising courses are offered in advertising institutes to cater to the specific needs of the field. The most popular among them are Diploma in Advertising, Diploma in Advertising & Communication Management, Diploma in Advertising & Marketing, and Diploma in Commercial Arts & Advertising. Some of the Advertising institutes offer Post Graduate Diplomas like PG Diploma in Advertising & Marketing Communication and PG Diploma in Public Relations & Advertising. Certificate courses of different duration are also available in this field.
The institutes offering the course are Futuristix Media Communication Centre, Sadhna Academy For Media Studies, Atharva School of Business, National Institute of Event Management, Delhi Film Institute, Genesis Institute of Business Management, Mass Co Media, Gecko Animation Institute, Apeejay Institute of Mass Communication, National Institute of Creative Communication etc.
As the communication and marketing technologies are growing, the advertising career is also growing. In return, it is opening vast opportunities for the talented advertising professionals. One can find job in Television, Newspaper, Websites, Radio etc.
In India, a career in advertising is booming. Advertising jobs have become quite popular. Youths having the desire to do something different are thronging the world of advertising today. Not just in India, but this career is highly in demand internationally.

To make an effective advertisement, the advertising personnel has to become a bridge between the customer group, the owner and the media in which the advertisement is to be featured.

Advertising With Custom Made T Shirts Can Really Help Your Business

There is something about t-shirts that everybody loves. Whether it is to show support for your favorite sport team or your favorite band or a funny movie quote, people never get tired of wearing t-shirts. T-shirts are great, but they are much more than just comfortable lounge wear. They make a great advertising tool.

Advertising doesn’t have to be on a grand scale with crazy commercials during the Super Bowl halftime show. An advertising campaign doesn’t have to cost millions of dollars for a thirty second spot. It can be done much more effectively and much less expensively for a local market with a few key steps. One of the best tools for small and medium sized businesses, as well as larger businesses is the giveaway. You don’t have to give away a new car or a dream home; it can be small things that people use every day. Things like lunch coolers and umbrellas and pens, but what people love more than anything else are shirts.

T-shirts are the most popular by far for giveaways. You could do a lot worse that giving away a t-shirt, but you can’t do much better. What works so well is that people do the advertising for you. While a billboard or a sign requires people to move by it and to look at it, a t-shirt campaign is led by the wearers. The people that are wearing the shirts are effectively walking billboards, moving around town and getting in front of many more people than you could hope to reach on your own.

The other benefit to a t-shirt advertising campaign is that is fairly inexpensive. T-shirts do not cost much to produce and because there is no shelf life or expiration date to a t-shirt, you don’t have to worry about them going bad. They store for a long time and are well received by most everybody. People love to wear t-shirts because they are comfortable and stylish, but people also love free stuff even more.

You can’t beat free and even if it is not the coolest looking shirt or they don’t know what it really is, they will wear it because it is a t-shirt and walk around town letting people who may need your service see the shirt. If you come up with something catchy or witty, that is even better because the more people that want to wear the shirt, the better.

Impact of advertising images

Around the world, over the ages, there have been millions and millions of advertisements. Several of them have been good and several have been bad. Moreover, few advertisements have been exceptionally successful, while some have failed to hit the minds of the target audiences. And then there are some advertisements which have good content but still failed to create an impact because of inappropriate image. Generally, if you are working on all kind of advertisements, then you might face a problem of choosing correct advertising images.

Advertising images amuses a number of human emotions and feelings. Moreover these images also please their wishes and desires. They act as a booster to various different kinds of human behaviours, especially the consumer behaviour. Furthermore, when you put on these images on your flashy websites, glossy magazines or other content, the strike right on the brains of he consumers and easily communicates the message of your advertisement. An advertisement is able to force home a point through the images.

Advertising images have largely trapped various needs and desires of human beings. For instance, a young girl who wants to make her lovely hair look shiny and vivacious is likely to fall for the shampoo advertisement which shows the image of her favourite model with long flowing hair, because she wants to look equally beautiful. On the other hand, a young boy who shouts “Pepsi”, when asked what he would like to drink, is most likely remembering those flashy red and blue colours of the brand image, and the image of his favourite sportsman who are endorsing the same.

There are few guidelines which will help you to pick up advertising images.

While searching for advertising images, create specific criteria in your mind so that it helps you in narrowing you search. Furthermore, figure out what you are exactly looking for to save your time and efforts

The appeal of the image also plays a significant role. You may have to crop, resize or edit the image. Make sure you will have enough resolution to display a clear, crisp image.

Take your time to search the images. However, most of the designers and advertisers lock up their research to the galleries of various search engines only. So, they generally end up in selecting an inappropriate image for their advertisements. Therefore, it is always suggested not to restrict your search to the first few pages of the image galleries, rather emphasize in increasing your research.

Always think about the context and background of the image. Dont just select the one that looks best. Think about how it will look in your ad websites or magazines and how the text will complement it. Be suggestive in your opinion as you want the best images for your advertisement.

Finally, you require buying your selected advertising images. Mostly, these online websites are user friendly so you can simply shop for the varieties of images. You do not need worrying about the royalty of images as you can easily expand a supply of royalty-free images on these websites.

The Create Money Online Guide To Affiliate Advertising

If you have just published a website, you will have realised that traffic and visitors do not just arrive by magic! There are several ways to start attracting visitors to your site, unfortunately most of them involve money, but one traffic generation method can be implemented for free.

(D) SEO: All the work you do in your Facebook marketing will have implications for your search engine optimisation. If you drive targeted traffic to the targeted landing pages on your website, your bounce rate will be lower and your trust rank will be higher. More on improving search engine rankings through social media marketing in the next post!

CPM: Cost Per Milli is the cost of one thousand impressions. This is an alternative way to buy advertisements in PPC. As opposed to paying per click (CPC), you may chose to pay for every thousand advertisements displayed regardless of if they are clicked on or not.

Listen: Don’t get hung up over ‘old’ or ‘unwanted’ links. Just manage your link strategy making sure you regularly add the highest quality backlinks you can. Over time, these good links will outweigh any old/bad links and it’s the good links that build your Goldmine.

Think of your audience. For example, you sell plastic caterpillars. All shapes, sizes and colours of plastic caterpillars. However, you noticed whilst doing your keyword research that ‘wooden caterpillars’ is a highly searched for term. You pile all your resources into optimising your site for the term ‘wooden caterpillars’ and manage to get to position 1 on Google. The traffic increase is great, but any customer that comes to your site expecting to be able to purchase wooden caterpillars is going to be disappointed. You may sell the odd plastic caterpillar to the desperate few, but you are unlikely to sell very many. Your website content and SEO strategy needs to closely match the expectations of your customers.

Neat and clean website layout. The web design is very important as it has to appeal to the reader. Only then can you keep the user engaged to your site. The more the traffic, the much better is your page rank.

Search Engine Marketing is the new buzz phrase. Engaging customers on a personal level – blogs, vlogs, social media, it was all there before, but now people are beginning to understand the merits of using networking sites like Twitter (which we’ll look at a little later) to promote your business to the world.

Links are good. Links with relevant but varied link text are great. offsite links Links from relevant *sites* are better. What’s more likely to show the search engines that your page is highly relevant to the term “home improvement plumbing?” A link from “Bob’s web directory,” a link from my blog or a link from the plumbing section of About.com or Wikipedia? You shouldn’t need to think too hard about this!

This is two fantastic ways to make search results money online and I know it works as I do it everyday and can earn $1000/day easily as I outsource most of the work so I’m able to scale it up. Good luck.

Defining Unethical Practices In Advertising

Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don’t upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get the public to buy the product they are trying to sell is unethical, because of its misuse of the information that is presented to the public. This article will show what is seemed to be unethical in advertising.

Ads that are used in the political realm can sometimes be misleading and use false information or bend the truth to get the public to sway their votes towards them. An ad in the campaign for the election between McCain and Obama used an ad with misleading information. Such as, saying that a developer received $20 million in tax payers money, but the truth was there was no money received. This can be considered unethical as they are giving false information to the public, which is done a lot in political advertisement.

An advertisement that is made should be able to identify what the targeted audience is. But, sometimes this is not always done. When advertising towards children it should be clear what the product is and what is for. As children can sometime misrepresent and not quite understand what the ad is saying, especially under the age of 12. However, some might say that it is unethical to target children under the age of 12 as, they may not understand what an ad is and view it in a way that they are not supposed to. However advertisement is constantly been shown for children like in campaigns for beverages and food in posters at schools and some debate if advertising in schools is unethical.

Just like advertisements in commercial or billboards, the internet has its own issues in advertising as well. As they can sometimes promote untrue claims and when this happens it can have a negative impact on their product and brand. There are ethical guidelines for problematic ads that can look an article, on the internet. Those ads can be misinterpreted with editorial content needs to be labeled, that is an advertisement. Otherwise it unethical when this isn’t displayed. Using advertising in this way is misleading and it shows that view the consumer as naive, which is unethical.

By not putting the right amount of information makes the public believe something in a different way because of what has been said. This may lead them into a wrong direction and buying a product that is not right for them.

Using out right lies in advertising is part of unethical advertising and doesn’t follow the guideline practices that they have to follow when demonstrating a product to the consumer. Lying about what the product, gives false information and makes them believe that something is true when it is not. Which should be avoided in advertising as it will eventually give them a bad reputation, because of its misuse of information.

Indian Advertising Agency

The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness. Advertising agencies in India have come a long way to create a quintessential arena for the experimentation of business houses not only from India, but from other countries as well.

Article Domination Method Reviewed Hype Or Great Article Marketing Strategy

In his ebook, “Article Domination Method”, Kevin Koop, teaches you a step-by-step method for dominating your niche by the writing of articles but with a twist.

So, what is this article marketing strategy, you ask?

Well, instead of re-inventing the wheel, Kevin simply improved upon a technique that has been around for a very long time—writing articles to submit to article directories.

This will lead to exposure for your products and/or services.

So, you will essentially get paid to write articles as you will see a spike in website traffic.

That being said, Kevin teaches you how to take this very formula and leverage the power of every single article you write for submission and one of the ways he discusses are three proven formats that even a novice can master.

Suprisingly, many people are not tapping into these relatively simple formats that helps to not only get their articles picked up more readily but also help to make the article writing so much smoother.

I bet you’re wondering what is this article marketing strategy?

Let me share one of the methods laid out in the ebook:

Format #1:

State the topic your tips will be about and then break it down for the reader in chronological order.

By following this method it will increase the chances of your article not only being picked up by publishers but to become widely circulated on the internet which would help to leverage your own marketing efforts.

This could only lead to increased website traffic. And all of this for FREE.

Though the ebook prints out to 67 pages and doesn’t go too much into search engine optimizing as I thought it would, it does cover one of the most important aspects of how to use article writing to promote your product and/or services, which leads to more customers and sales.

Kevin A. Koop, who has a background in Custom Cabinetmaking, decided to find a way to better leverage his skills as this lucrative business of his was quite time-demanding.

Having stumbled upon an e-book course by well-known internet marketers he decided to put his efforts and energy into learning all that he could about marketing on the internet.

In “Article Domination Method”, I found the most value in the fact that Kevin doesn’t just tell you what to do he actually breaks everything down into bite sized pieces and even includes screen capture pages and bonus videos to help equip you with all that you need to give you that article marketing strategy edge over your competition.

This e-book takes on a truly paint-by-numbers approach I’ve not seen before in all of the article marketing products I have come across. It gives you a blue-print that you can simply plug right into and check off the steps you need to take so as to be on track.

These steps will enable you to have the greatest success in the writing of your articles. The ebook goes on to show you how to get targeted website traffic In days….not months.

Celebrity Endorsement Contracts Gone Bad

Movie stars and famous athletes are everywhere. Not only do we depend on them for entertainment, but we subconsciously depend on them to tell us what kind of gum to chew, what to eat and drink, what kind of razor to use, and even where to rent a car.

Many celebrities are able to fund their lavish lifestyle thanks, in large part, to paid endorsement contracts. All kinds of businesses recruit the help of famous names and faces to sell their product or service. However, many a celebrity has learned the hard way that their fame does not make the invincible. When they break a law, or even just do something a company deems unacceptable, celebrities are vulnerable to losing their spokesperson status and a portion of their income.

Here are several examples of where bad decisions or poor judgement cost celebrities their endorsement contracts.

Tiger Woods and Gatorade, AT&T, and Accenture

There are few people who don’t remember Tiger Woods’ recent problems. The golf super star’s affairs were made public earlier this year by media everywhere, and hard-core fans and even people who didn’t know a thing about golf, were shocked to find out Woods’ wholesome, role-model image wasn’t all it was thought to be. Although Woods apologized, he lost endorsement deals (or was not given the opportunity to resign them) with Gatorade and AT&T, and Accenture had to scrap an entire campaign based around Woods.

Procter & Gamble’s Gillette, Tag Heuer, and LVMH Moet Hennessy Louis Vuitton didn’t completely drop Tiger, but they did shift the focus of their campaigns away from him. Nike and Electronic Arts Inc. continued to include Woods in their campaigns. It is estimated that Woods lost about $12 billion after his affairs hit the news.

Kobe Bryant and Nutella and McDonalds

When Kobe Bryant got in trouble with the law, he damaged not just his image, but two major endorsement deals. In 2003, Nutella, made by Ferrero, let the basketball hero’s contract expire when a hotel maid in Colorado accused Bryant of sexual assault. Then, in 2004, Bryant’s contract with McDonald’s was not renewed. Although Bryant made a public apology and settled the assault case out of court, he lost endorsement agreements with two major businesses.

Madonna and Pepsi

In 1989 Madonna came out with her infamous music video for “Like a Prayer” that offended many with its controversial religious imagery, including burning crosses, and lost her chance to advertise for Pepsi. The popular soda company cancelled its television commercials featuring Madonna after viewers were confusing the spot with the music video and were upset with Pepsi’s apparent approval of its contents. In fact, The American Family Association started a boycott of Pepsi products, but later ended it.

Michael Phelps and Kelloggs

U.S. Olympian and hero to many in the swimming world, Michael Phelps had an excellent reputation. Fans were glued to their television sets as they watched him swim laps up and down pools and win 14 Olympic gold medals, more than any other Olympian. However, America’s love affair with Phelps cooled down when pictures of the athlete smoking a marijuana pipe hit the press. Kellogg’s had an endorsement deal with the star, but decided not to extend it, most likely due to Phelp’s drug issues.

After the incident, Phelps was not given financial support from USA Swimming, or allowed to compete, for three months due, not to a violation of rules, but because the organization didn’t believe Phelps was fit to be a role model. However, Speedo, Omega, and Visa all continued their relationship with Phelps.

O.J. Simpson and Hertz

Most people remember the O.J. Simpson trial, full of car chases and gloves. The well-known football player and broadcaster was almost equally as well known for the Hertz commercials he stared in, beginning in the 70’s. When Simpson was accused of domestic abuse, Hertz ended their contract with him in 1992.

Two years later, Simpson was tried for murdering his wife Nicole Brown Simpson and Ronald Goldman. The trial was drawn out and the country was fascinated by the details of the case and the often controversial developments. Hertz was probably grateful it no longer had a contract with Simpson when he was tried for double murder.

Kate Moss and Chanel, Burberry, and H&M

Kate Moss, the extremely well-known English beauty, is a successful model who has been featured on more than 300 magazine covers. Making millions every year, Moss has been in lots of advertising campaigns and is known for her relationships with other famous people. However, even money and connections can’t save a celebrity caught snorting cocaine.

In 2005, the Daily Mirror printed pictures of Moss using the drug with her former boyfriend. When the story came out, Chanel decided not to renew its endorsement contract with the model after it was scheduled to end a month later and Burberry cancelled a planned ad campaign that featured Moss. H&M originally stood by Moss when she apologized to its marketing chief, but later ended the relationship over fears the fall out would harm their image as a company that supports drug prevention and who works with the Mentor Foundation.

Martina Hingis and Tacchini

When tennis player Martina Hingis sued Tacchini in 2001 (an Italian shoe and tennis gear business) she came out on the bottom both when the case was dismissed and she lost her endorsement deal with the company. The extremely accomplished Swiss athlete wore Tacchini shoes for four years as the company’s main celebrity endorser, then filed a lawsuit against the same company, claiming the shoes caused chronic foot problems.

What’s a company to do when it is sued by one of it’s endorsers? Drop the celebrity of course. Tacchini filed for bankruptcy in 2007 and then a year later, the remaining parts of the business where bought by a businessman in Hong Kong.

Michael Vick and Nike, AirTran Airways, Coca-Cola, and Kraft Foods

Animal rights activists and football enthusiasts alike were disappointed in Michael Vick when he was accused of conspiring to run an interstate dog-fighting operation in 2007. The day after the iconic player pleaded not guilty to the charges, Nike stopped selling Vick-centric merchandise (as did Reebok) and suspended his contract without pay. When Vick eventually pleaded guilty Nike ended the endorsement deal. Interestingly enough, after Vick served a 20-month sentence, Nike picked him up as a celebrity endorser again in 2009.

But wasn’t all the football star had to deal with. Also in 2007, Airtran Airways didn’t renew Vick’s endorsement contract when it expired. It’s unclear whether the relationship came to an end over the dog-fighting incident or one of Vick’s other questionable situations like when he made obscene gestures to fans or when airport security found suspicious material in a water bottle.

After Vick’s scrape with the law, Coca-Cola also chose not to renew their contract with the athlete but stated the decision to end the PowerAde campaign featuring Vick was made a few years before the incident occurred. Kraft Foods also didn’t renew their endorsement contract with Vick, for unknown reasons.

Chris Brown and Doublemint

If you were to ask Brown “Got Endorsements?” The answer would be no. In 2009, the singing sensation Chris Brown was arrested for assaulting his girlfriend and fellow singer Rihanna. This prompted the Milk Processor Education Program to discontinue their Chris Brown “Got Milk?” ads and a radio station in Cleveland stopped playing his tunes. While Wrigley did say Brown deserved due process in the proceedings, they stopped running their Doubleming ads featuring the R&B artist.

The worlds of business and advertising are full of exciting situations including celebrity endorsements. My Colleges and Careersis an excellent source of information on careers in the industry, what they entail, and how to get started.

The Pitfalls of Advertising on MySpace

Many users of MySpace tout the potential for advertising to be one of the most useful features of this online community. However, there are quite a few pitfalls to advertising on MySpace. Most importantly those who advertise on MySpace run the risk of finding themselves in violation of MySpaces terms of service and facing the consequences of these infractions. In addition advertising on MySpace can appear very unprofessional to potential customers. Finally, those who advertise on MySpace may become guilty of spamming. This article will take a look at these three advertising pitfalls and provide advice for avoiding these potential problems.

Violating the Terms of Service on MySpace

One of the most serious potential problems with advertising on MySpace is violating the terms of service outlined by the administrators of MySpace. This is significant because members who are found to be in violation of these terms of service can have their websites deleted and may be banned from the community. The terms of service should be reviewed carefully to determine which types of activities, in relation to advertising, are permitted and which activities are prohibited. Special attention should be paid to the section of the terms of services which specifies member websites are not to be commercial in nature. It might be necessary to contact MySpace directly for ask for clarification of this section and additional information on what constitutes a commercial website.

Appearing Unprofessional

Another potential pitfall to advertising on MySpace is appearing unprofessional. MySpace websites can be created very quickly and easily through available templates. This may result in some members becoming overly anxious to start advertising immediately. When this happens the members may be sloppy in their design and may create a website with many errors which does not present a professional appearance.

Additionally, MySpace is a rather relaxed community where members often use slang or abbreviations haphazard. This practice can also create an unprofessional appearance which may alienate some potential clients. Also, MySpace members must consider the comments left for them by other members of the community. The individual who maintains the website should understand the comments left for them are considered by others to be a reflection of them. Therefore those who do not think highly of the comments left on your website are not likely to think highly of you or your business either. For this reason care should be taken to maintain a lee of control over the comments left for you. This can be done either by not allowing comments at all or by only allowing comments that receive your approval to appear on your website.

Engaging in Spamming techniques

One of the most dangerous pitfalls those who advertise on MySpace might encounter is spamming. Before advertising care should be taken to review MySpaces policy on spam to ensure the advertising techniques you are using are not considered to be spam by MySpace. This is important because those who are found guilty of spamming may have their account and website deleted. They may even be banned from creating a new account in the future.

Also, potential customers are not likely to think highly of a business that they view as engaging in spamming techniques. These customers are likely to purchase products and services from other providers who they believe run a more honest marketing campaign. Spamming can therefore be a very costly mistake for business owners.