Monthly Archives: July 2016

Persistent Advertising During Trying Times

Why advertise anyway?

The economy is down and people are desperately trying to hold on to money they have. People do not purchase the way they used to. They spend only on those that are necessary. They would not want to have nothing tomorrow by enjoying things for today.

Companies as well are more mindful of their expenses. Businesses are cutting back on costs, one of which is advertising.

We are definitely at the worst of times economically. So why advertise?

Because you very well cannot stop marketing your products and services.

Because by stopping to advertise, you lose sales and people will not recognize who you are and what you can do. By not advertising, you actually lose money because people will assume that things are not going well with you too. You lose the connection and your target clients will think that you cut back on advertising because you do not have what it takes to remain strong in the business.

You need to continue to market if you want to grow your business especially during these rough times. You need to continue advertising, whether it is radio or TV ads or poster printing, if not more so because you cannot afford to not gain any sales at all. You have to continue to promote if you want people to know about your business and the benefits you have to offer.

You need to market so people would know you.

The present economy should not be the reason for you to stop marketing your business. In fact, it should be the force to drive you to convince your target clients that your products and services are valuable despite the current economic crunch. Many companies struggle to stay afloat that is why they cut back on advertising. But you need for people to know about you. You need to go out there and tell your message to your target market.

Your popularity will never be diminished if you continue to advertise.

You will never lose your leverage and position in your niche if you have the sense to consistently market the benefits you have. It is thus a wise decision to spend your budget now on advertising than be bankrupt a few years from now just because you do not want to invest on a promotional campaign that would decrease your budget.

A good businessman knows that you need to invest in order for your business to flourish.

So spend money on advertising. Do not miss out on generating as many leads as you can get just because you are afraid to lose a few dollars on marketing. You can gain and retain more customers and clients if you continue to advertise even when the economy is down.

Major Benefits of Airplane Advertising

Airplane advertising has immense benefits for any business. This article will discuss five top benefits of this novel marketing approach for any type of business regardless of the size of business.

1-Cost Effectiveness

When a company set up their budget, their utmost effort is to keep the advertising cost to minimum while getting maximum benefits from it. It is surprising that the people setting up the budget usually overlook the most cost-effective approach for marketing; aerial advertising. This approach is very inexpensive as compared to other modes of advertising. The approximate cost is 50 cents per thousand prospects clearly a lot cheaper than any other advertising method. For a TV commercial you may have to pay tens of thousands of dollars whereas an airplane can present the same ad to a large number of people at a much cheaper cost.

2-High Recall Value

On average each viewer gets over 17 seconds of read time, and as the plane flies again and again the message will be surely delivered to the viewers without problems. The recall value of airplane advertising is many times higher than any other marketing approach. According to surveys nearly ninety percent of the people remember the airplane banner after 30 minutes it had passed. Almost eighty percent remembered what was being advertised and nearly seventy percent could remember at least the half message.

3-A Novel Approach

Airplane advertising is surely a novel and civilized approach. People have the instinct to look at the airplane after hearing its buzzing sound and your aerial banner will convey to them your message in a catchy style. Moreover people regard aerial marketing as a welcome distraction and entertaining. The reason why that this approach is not intrusive like placing flyers in someones home or car, or continuing running commercial throughout your favorite TV show. As a result, people will perceive your message gleefully and with a more positive frame of mind.

4-High Consumers Responses

Surveys have revealed that aerial ads were responsible for 20% more responses to a typical ad campaign. When people see something new they are forced by their instinct to discover more about it. So, when they see your brand on the airplane banner they will may purchase your product the next time they visit a store or at least explore it. The example of The State of Maine Lottery clearly shows the high consumer response. Diverse mediums were used for lotterys ad campaign; including the traditional media and aerial advertising; only 6% of the budget was allocated to airplane marketing. In a survey later on, nearly 70% of the people were asked how they came to know about the launching of this lottery and 18.3% of them said they came to know about the lottery via aerial ads.

5-Simple Approach Suitable For Every Business

The airplane banner does not give much detail about the business but it is simple and precise, conveying the exact message to the consumers. As aerial advertising allows you to hit the specific area or market, it is suitable for business of any nature and any size i.e. you can launch a campaign in a specific market or all the major markets of US.

Whether you are launching a new product, planning to makeover the image of your brand or trying to get the attraction of maximum audience in an inexpensive way; aerial advertising is a great option.

Direct Tv Channels Targeted Towards Women And Men

The battle between the sexes has been an evolving argument for centuries. While men traditionally called all the shots and women were expected to comply, the last century has seen a progression of more equal roles among men and women. With a balance in power between men and women also comes a developing interest in finding entertainment niches for both of the sexes. With Direct TV, the entertainment needs for men and women are addressed by the creation of channels that are geared towards gender specific programming. While stations such as Spike are focused mainly on male entertainment, the Hallmark Channel and Oxygen specifically target women viewers. Typically male programming tends to highlight sports, cartoon humor, and action films. This is in great contrast to the romantic comedies and dramas that characterize womens programming. These gender specific channels are not meant to be solely for the viewing purposes of one gender, but are simply marketed towards one demographic.

The Spike channel is marketed directly towards young males in both the choices of programming and advertising. Programs aired on the Spike Channel include The Ultimate Fighter, and CSI reruns. Spike is also known for its James Bond movie marathons and the dubbed comedy game show MXC. The majority of these programs are targeted at a young male audience, but that is not to say women viewers dont also enjoy this kind of programming. An HD viewing of The Ultimate Fighter takes wrestling and cage fighting to a new extreme. Professional cage fighters duke it out for the title, while the program follows their lives as they live together and train together. Comedy Centrals The Mans Show is written specifically for men with a remnant air of the Howard Stern Radio Talk Show. Comedy programs aired in Spike and Comedy Central can be marketed towards both women and men, but are overwhelmingly watched by males.

Womens programming does not revolve as much around violence, but tends to lean heavily on drama and romantic comedies. Channels such as the Hallmark Channel and Oxygen specialize in made for TV movies famous for their heart wrenching plots and tear jerking endings. Digitally re-mastered and high definition versions of older shows such as 7th Heaven and Little House on the Prairie are popular programs on the Hallmark Channel that are suitable for the entire family. The Oxygen Channel specifically targets women with programs such as The Bad Girls Club and the Janice Dickinson Modeling Agency Show.

The appeal to the sexes is also apparent in the choice of advertising on gender specific television channels. While Spike channel is flooded with commercials for mens deodorant and sporting events, Hallmark Channel focuses their advertising campaigns on makeup and hair products. The goals of gender specific programming are to target one half of the population based on whether they are female of male. While the battle of the sexes is still prevalent in modern society, through targeting gender specific programming, the entertainment industry aims to appease both sides.

Outdoor Advertising Will Be The Led Display Peak Times

With a high delivery rate is low and CPM two advantages, outdoor media 2005 has become the most fastest growing advertising media. According to leading market research firm CTR data show that in 2005, appeared in the newspaper 1%-negative cases, outdoor media growth rates of up to 79%, 5% per cent of the market share, but will also maintain the momentum continues to grow strong.

As society advances in technology and the development of outdoor advertising, people increasingly higher requirements for outdoor media, conventional signs, light boxes, neon lights, single column and other manifestations of a single outdoor media have been unable to meet the needs of the audience. Outdoor advertising market competition will be on brand value, customer management and professional quality, so the LED begins to emerge. blue led strip large screen is the perfect combination of technology and media, can give full play to the idea, to become the future development trend of outdoor media yield to nobody.

LED full color display is a 1990 new information display developed rapidly in the global media, which uses light emitting diodes led dot matrix or pixel units consisting of large areas of display screens, combines micro-electronics, optics, computers, information processing, and many other modern high technology, has a strong environmental adaptability, high energy saving, long life, many changes, Lee Green, high-tech tip and a series of advantages.c

Its features apart from advertising, also may release information, rich cultural and entertainment life of the people, was the audience favorite medium of information dissemination, popularization and application of large cities such as Beijing, Shanghai, Chongqing, and has received very good results. Recently, the famous Oriental Pearl mobile advertising company focus media, enter the outdoor LED Bulbs market, demonstrates the vitality of the market.

Experts forecast that global demand for various types of LED display screen in the coming years is expected to reach billions of dollars a year, and every year. And in China, according to national optical photoelectron industry association LED display branch statistics, last year LED display full industry of sales about for 4 billion yuan, as joined WTO, and with 2008 games and 2010 Shanghai Expo brings more of eye economic, and national on environmental problem of attention, multiple good factors of effect Xia, LED display in sports, and outdoor advertising, and traffic, many area of market will has significantly of increased. Experts forecast that: LED full color in the domestic market demand growth rate to as high as 30%.

World famous manufacturers of 12v led spotlight display screen has Belgium’s Barco and the United States of Daktronics and the Lighthouse, better think twice in Shanghai in China, Shenzhen, Dalian lumi, Boe, Huizhou desay. Technology of the LED display industry in China is relatively advanced, key products and key technologies consistent with the international advanced level of the same industry, technological level is relatively backward, in the overall system design, product standardization, reliability, manufacturing process, inspection testing means, and international advanced level there are significant gaps

online digital channel advertising for business

If you intend to spend money on your internet marketing efforts, go after quality traffic making use of the ideal methods. Pay-per-click (PPC) online search engine will turn your cash into favorable search positions. Affiliate marketing programs will repay various other web sites for driving website traffic to yours. As soon as you determine to invest cash for visitor traffic, make sure you obtain the most bang for your buck./p>

To get an action in advance of your competitors, hang around evaluating their websites. View if they have any kind of attributes you might wish to employ by yourself website, and take note of exactly how they market their items. If possible, you ought to seek reviews of rival web sites to see what people suched as and did not like regarding them.

Tracking visitors that involve your internet site can likewise be effective. Through this you will know that is seeing and how they arrived. You could make use of a monitoring utility like Google Analytics to get this info. It likewise assists you discover what specifically functions and exactly what does not work.

Find some great blog sites and request to submit a visitor blog post. This could be a terrific means to get your name around and gain a track record. Furthermore, you could add a short biography with a hyperlink back to your site at the end of your post.

The moment your site is providing more than a handful of products available for sale, an item search function comes to be a smart financial investment from an Internet marketing point ofview. When a website deals bunches of items or has an option of quite closely-related offers providings, the capacity to search is vital to attaching prospective buyers with the items they wish. Otherwise they may merely promptly go somewhere else.

Make it extremely easy for individuals to sign up for your website by entering their email addresses. This may not appear as well-liked as it was a couple of years back, yet there are lots of people that still examine their email daily and they like to see newsletters and details there, routinely.

One more alternative is to see to it that you fully incorporate mobile TEXT alternative features to make sure that individuals are able to completely receive info about your business straight on their smart phones.

Much more company are wanting to raise the efficiency of their integrated digital channel marketing activities; download essential critical online advertising guides designed for company growth now

The Pros And Cons Of Rss Feeds

Whats all the buzz about RSS feeds? To some webmasters its their knight in shining armor when it comes to adding relevant content to their web site. If your are considering adding a RSS feed to your site, get some background information first so you will know what to expect.

Lets start off by explaining exactly what a RSS feed is.

If youve been hanging around the internet lately, then youve seen these 3 letters in many of the websites youve visited. It has become all the rave and its popularity is on a steady uphill climb. I predict that the day will come when 95% of all websites will incorporate a RSS feed of some sort into their site.

RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the benefits of RSS?

RSS gives benefits to both readers and web publishers alike with its ease and simplicity of use.

1. It gives you the latest updates. Whether its about the weather, music, software upgrades, or local news. You can obtain a feed on an unlimited number of subjects and as its popularity continue to increase, so will the many different subjects you will be able to retrieve from a feed.

2. If youre looking for a quick method of surfing the web, RSS feeds can meet that demand. Because it pulls information from outside sources and compile that data into a single feed, it saves on surfing time. Some feeds provides a summary of related articles, this saves the users time by helping him/her decide on which items to prioritize when reading or browsing the net.

3. It gives freedom of choice to the user. Users are given a free-hand on which websites to include in their RSS aggregators which they have the freedom to change at any time. This puts pressure on the RSS feed provider to maintain an up-to-date data base of current and relevant articles.

4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS feed aggregators, RSS does not use your email address to send the updates. Everything is done from their servers. This makes it virtually hassle free.

5. RSS feeds are completely spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

6. Unsubscribing is also hassle-free. When you no longer want to post an RSS feed from a provider on your website, all you have to do is delete the html code or the RSS feeds URL from your site.

7. It can be used as an advertising or marketing tool. Users who subscribe receive the latest news on products and services from your site without it being viewed as spam mail by the receiver. This is an advantage to both the web user and the website owner since advertising becomes targeted to people who are actually interested in your products. As for the web user, he/she receives current, up-to-date articles about topics that interest them.

What are the drawbacks of RSS Feeds?

The biggest drawback to the use of RSS feeds is the fact that its a relatively new technology and it has been known to have some user-preference concerns such as:

1. Some users prefer receiving email updates over an RSS feed.

2. Graphics and photos do not appear in all RSS feeds.

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffic and demands on the website owners server.

6. Since it is a new technology, many website hosting companies do not currently support RSS feeds.

O.K. Im Interested: How do I start using RSS feeds on my website?

There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.

2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

As RSS feeds increase in popularity, no doubt the number of websites that employ this method of Internet web site marketing will increase along with it. If you are looking for a quick and efficient way to provide relevant content to your web site, then consider incorporating a RSS feed.

Dont give up! If at first you dont succeed, TRY, TRY, AGAIN! There is a lot to learn when trying to figure out what works best for your online business. Give yourself a break and dont set unrealistic goals. Dont be afraid to learn from others and keep at it until you get it just how you want it.

So, Good Luck, Make Money and Have Fun Doing It

Aerial Advertising Best Option for All Business Sizes

The size of a business is measured by these factors; the market share, the level of sales turnover and the number of employees. Both small and large businesses play an important role in the economy of any country. For any size and kind of business, advertising is one of the most important tactics because this is the only mode of communication between the vendor and the consumer. Whether you are a small business owner or a part of large business, aerial advertising provides you the most effective and inexpensive mode of marketing.

The growing need of a contemporary, unique and modern approach of advertising has brought aerial advertising in to the limelight recently. A few years ago airplane banners were mostly used for conveying personal messages but now the business industry has recognized its importance. Seventy five percent of the airplane ads are now used for the business marketing campaigns while twenty five percent for the personal messages, this figure was the reverse a few years ago.

Airplane banner advertising is perfectly the ideal approach for a small organization that wants their marketing campaign to be focused on a specific market. Surely these organizations cannot afford the costly TV commercial or newspaper ads. If you are a small business owner and want a quick turnover, all you have to do is hire a professional aerial advertising company. They will design the banner for you, identify the most suitable market with the most consumers and then fly your banner over that market.

Aerial advertising is equally profitable for the larger organizations and business. These days aerial advertising companies fly their planes over all the major markets of the country.

Aerial Advertising has the edge as the company pays only one time for the banner. They can use the same banner anytime in the future or anywhere else they want to launch the ad campaign. Moreover, they can launch the same campaign from coast to coast at the same time or hit the specified areas one by one according to their business requirements. If these businesses are already running an ad campaign on traditional media i.e. TV, newspaper etc. the same theme can be depicted in your aerial advertising campaign.

Luckily the cost of airplane advertising is inexpensive while its impact on the audience is very high. This fact has made it one of the top choices for marketing. The cost is estimated to be approximately 50 cents per thousand prospects while each viewer on average gets a 17 seconds read time. Surveys have reveled that nearly 90% of the people remember the airplane with the banner after 30 minutes it had passed while nearly 80% remembered the product or service being advertised.

The advertising company bears all the overheads of this process so you dont have to worry about the logistics or production of your ads. Aerial advertising is slowly but surely becoming a top choice for the small as well as large businesses due to its cost-effectiveness, high recall value, more responses and lesser overheads.

Basic Factors That Effect Radio Advertising Costs

One way that advertisers attempt to branch out to reach the widest audience is through radio advertising, which is why its necessary for advertisers to budget for radio advertising costs. Its estimated that approximately 7% of total media exposure comes through the radio. Advertisers need to adhere to the rules that are established by the FCC to regulate all commercial broadcasting as established in the Radio Act of 1927.

A major factor that determines radio advertising costs is how many listeners the station has. It will typically cost more money to place an ad on a station that has thousands of listeners than on one that has perhaps only a few hundred. Youll also want to place the ad on a station that appeals to the type of market youre trying to target. Keep in mind that the numbers are not the only indicator. For example, its may provide more value to appeal to a smaller group of qualified people that have an interest in what youre trying to sell rather than thousands of people who are completely out of your target demographic.

Another factor is the length of your radio commercial advertisement. A standard ad is typically around 30 seconds in length. An ad that is 1/3 of the length at only ten seconds may cost only half as much. Before talking with the radio station where you want to advertise, have an estimate of how long the entire ad is going to be so you can get an accurate price estimate.

Radio advertising costs also vary depending on when the ad is going to run. A very popular time to run ads is early in the morning when people are commuting to work and late in the afternoon when theyre coming home from work. These slots are typically in higher demand because they have the most listeners. A radio advertising company can help you decide if the extra cost to reach a larger group of people is worth the premium or selecting a different time slot is the best option.

Radio advertising campaigns can be most effective if the radio ad is repeated enough. Youre going to want to make sure that the frequency of your ad is sufficient. You may also want to purchase advertising on multiple networks to get the maximum possible exposure for your event, service or product.

The area of the country that you decide to advertise in also determines how much money you need to spend for the advertising campaign. For example, a radio ad in Las Vegas, NV may cost $94/ad, whereas the same advertisement in an area such as New Yorkmay cost significantly more at $1,405/ad.

Of course, these arent the only factors that affect radio advertising costs. There are many other factors and subtleties that can significantly affect the cost and effectiveness of your marketing campaign. It is best to contact a radio advertising company that has several years of experience and that truly understands the business to shape your radio advertising campaign and get you the best rates.

Free Advertising For Plumbers For All Your Plumbing Needs

There are many channels or rather websites on the internet platform that create an opportunity for you to advertise for free in their websites. Free advertising for plumbers is very much possible in free plumbing classifieds and also number one directories of local plumbers. Placing an advertisement in a national directory might not serve the purpose at all. Concentrating on advertising in the local directories will definitely work wonders for anybodys plumbing business.

There are different methods in which one could use free advertising for plumbers. Free advertising for plumbers is very much possible when you link your website to any other companys website or write an article and get it posted on the website. You have a choice to select the method you wish to operate through. You could get listed in any of the directories that serve exclusively the purpose of finding plumbers. London free advertising helps reach the target people easily.

With the help of free advertising for plumbers you are letting everybody find you on the internet and they getting in touch with you for their plumbing needs become easier. Reaching your target people will become easy if you have a well designed website that speaks of your services on your behalf.

The numerous free advertising for plumbers sites offer a great scope for every plumber to get his share of business in the local area he belongs to. Getting the website and then optimizing it in such a way that it gets lifted during the search results will prove to be wonderful for any plumber. Without free advertising, your costs could shoot up like anything and you will have to invest a sizeable amount for the same. But with free advertising for plumbers, your advertising costs are cut to almost minimum and hence you can take good advantage of the same.

How to Write an Acceptance Job Offer Cover Letter for Advertising Jobs

An acceptance job offer cover letter is written to convey the message to the employer that you are accepting their job offer. You have already put in efforts to draft cover letter and resume, and cleared the interview round, now you are just few steps away from your desired job. Hence, you need to make sure that you draft a well-written professional acceptance cover letter. You can even refer some example acceptance job offer cover letter as guideline. We have provided some steps below that will help you to understand how to write an acceptance job offer cover letter for advertising jobs:

Keep it professional: Even though the company has offered you a job and you have cleared all the interview rounds, you must take precautions to not create a bad impression on the employer. Make use of professional language and keep the formatting simple. e.

Simple formatting: The acceptance job offer cover letter should be left indented. You should use professional fonts such arial, times new roman, tahoma or calibri. Using fancy font styles must be avoided.

Mention appropriate address details: The senders contact details should be mentioned, then the current date, followed by the employers contact details. Make sure that you are sending the letter to the appropriate person, so that employer becomes aware about your job acceptance.

Introduction: In the introduction section of your cover letter, let the employer know that you are happy to accept their job offer. You also need to provide information about the exact designation and the department you are joining. For example: To accept job offer for the post of advertising manager, mention that you are accepting the job offer for the post of advertising manager in the advertising department.

Body: The body of the letter, you should include details such as the salary offered to you, date of joining and other details that the employer has asked for.

Conclusion: When you are concluding the letter thank the employer for their consideration. Also let the employer know that you will be pleased to apply your skills and expertise to the new company.

Use professional salutation: Use regards, sincerely to conclude the letter, mention your name and sign in the space above your name.

You can easily draft a well-written advertising cover letter by making use of the points provided above. You may even refer some advertising sample cover letters to help you draft a cover letter. You can find several free advertising cover letters that are well-drafted as per different advertising job profiles.