Monthly Archives: June 2016

Promoting Your Poetry Book

At long last your book is finished. As a self-publisher poet it is up to you to market your anthology or chapbook. Self-publishing requires you to self-market successfully. Marketing your book can become a full time job and it isnt going to happen overnight. So you might be asking yourself, Where do I begin to market my book?

Website

Create a website to showcase your book. Did you know that blogging is a great way to advertise your book? Google bots crawl blogs more often, than other web sites. If you would like a professional website and know little about creating a website, I recommend hiring a web designer. offers writing templates and book covering design.

Reciprocal linking

Once you have a website, you can generate targeted traffic through reciprocal linking with related high traffic web sites.

Join a Community

Online communities and discussion groups are a great way to meet people. Most communities do not allow advertising. So if you jump right in advertising your book, you may find yourself removed. Instead join in a few discussions. Once people have gotten to know you, then you can advertise that you are having a book signing or a poetry reading.

Author Interviews

Sites like that focus on literature also run author interviews. This is a great promotional tool and you can also link to the author interview. Many websites that offer interviews also offer to review your book. A Google search will pull up other sites that are willing to interview new authors.

Poetry Readings

Set up a poetry reading at your local public library, coffee shop, card shop or book store. You can get the word out about your reading via your local radio station, news paper and the Internet.

Reviews

Reviews are a great way to see if your poetry anthology has any merit. Reviews will help increase your book sales. Join an online writing forum like . This is a great way to get reviews, offer to review other poets books in exchange for them reviewing yours. Hire a book reviewer. A Google search will pull up directories of book reviewers.

Library

Ask your local library to order a copy of your book.

Distribution

Visit your local book stores and try to set up a meeting with the manger. Most book stores will take your book on a consignment bases and while you are there you can discuss having a poetry reading and offer to do a book signing. Book stores love to have promotional events and poetry readings and book signings are an easy way for them to bring customers into their store.

Radio

Mail or fax your local radio station. Let them know that you are a new local author and you were wondering if they would like to interview you. Author interviews can be a powerful selling tool on your book.

Press Releases

Write a review of your book and see if your local paper won’t run the review. Dont be afraid to send a press release more than once. You can also submit a free press release to or .

Advertising

Include a blurb about your book at the end of each email you send.

Market your book through articles you can submit to ezines.

Promote your book through flyers you can distribute.
Some websites are willing to add swamp. ( You place your book or banner on their site and you place theirs on your site)

Paid advertising ( offers affordable advertising and we will create a custom designed banner for you.)

Marketing a book isnt really as hard as it looks. These tips might help you with the challenges you face as a new author. Now that you know the steps, it is time to make a name for yourself. Get the word out, have fun and enjoy your journey.

Boost Up Your Ad Sales With Dish Network

If you want to boost up your ad sales, then you must step into the domains of DISH TV. DISH Network offers a diverse portfolio of competent, engaging and accountable advertising solutions for its patrons. You will be surprised to know that DISH Network has reached more than 14 million homes nationwide across every DMA. DISH Network being the best satellite TV in US provides commercial placement across hundreds of cable television networks by making using of targeted media clusters. Moreover DISH Network Media Sales also spread your message in high profile live sports and premium events without any high cost of entry.

So if you are looking to go beyond the: 30, a proficient DISH Network media schedule can hook your targeted customer. DISH Network Interactive television (iTV) provides a deeper brand experience and can turn a hooked consumer into an engaged consumer.

Regardless of your advertising goals, DISH Network presents an excellent solution for you. And every solution of DISH Network TV is backed by the largest set-top box viewers. 5 million set-top boxes of DISH TV provide you accountability which is not available in the traditional television arena.

You can enhance your multicultural TV Advertising through DISH International Ad Sales if you are trying to expand into the multicultural market in US. By means of DISH Network International you can get national exposure on 20 international networks that growing up day by day. You can also receive an average household income of over $82,500 that’s considerably higher than the National average. With DISH TV Ad Sales, you will also be able to reach the multicultural population in US through popular programming from back home. DISH Network Satellite TV has reached the Asian, South Asian and Russian populations with growth rates ranging from 63% to 200% from 1990 to 2000. Exclusive networks of DISH TV are not distributed anywhere else in US.

The most efficient and effective way of reaching the multicultural market in US is through one media platform. DISH Network International is the only solution of targeting a section of the most affluent population of United States through one platform. Tap into this viable consumer market of USA now and exponentially grow your business with DISH Network.

International Cluster of DISH Network comprises of 1 Arabic Network, 5 Chinese Networks, 2 Russian Networks and 11 South Asian Networks. The 5 Chinese Networks of DISH Network TV include ET China, ET Drama, ET Global, ET News and Yoyo TV. The 2 Russian Networks of DISH Network TV consist of HTB America and IHTEP. And the 11 South Asian Networks of DISH TV include Aapka Colors, Aaj Tak, B4u Movies, Headlines Today, Sony, Set Max, Ntv, TV Asia, Z Sports, Star One and Star Plus.

Thus with DISH Network you will be able to maximize your return on investment. Go for DISH Network Media Sales without a second thought and add to your ad sales. Put your faith in DISH Network and give a boost to your business in the most efficient way.

Earning Money from Selling Advertising Space on the paper

Instance of the delivering of the newspaper: –
It is associated with the normal life of the people that every morning a daily newspaper is delivered at the doorstep which can be used for the study of the case of the business. But it must be known to the general people that the publisher of the newspaper for this purpose the publisher of the newspaper must hire reporters, writers, journalist and other various staff person who help him to complete the task and delivering the newspapers to the readers. But in addition to this a lot of investment had to be made in paying the duty of the machineries and also for the tons of the paper which is required for the newspaper on the daily requirement. Also to ensure the proper delivery of the newspaper to the readers on time, various agents are appointed by the publisher in different parts of the territory which successfully do the work.
Earning of the newspaper agency from selling advertising: –
Now the question rises, if the newspaper is spending so much in making their paper popular brands and making every effort to reach to the home of a user then how the company of the newspaper makes money? It is much obvious that just by selling a copy of the newspaper and that too at a low cost of 1$ one cannot achieve even his basic funds to perform the basic operations.
The answer to this is that by just selling the advertising spaces of the newspaper columns. Very often many advertisements can be regularly seen in the newspaper. It is possible if the newspaper agency sells his advertising space to the advertisers and the other companies who are popularize their brands and the products and also want to gain high leadership by making such efforts of buying the advertising in the newspaper.
Similarly more money can be made with the help of the newsletter. It is possible to just sell off the advertising space to the different advertisers for their future purpose. For example if a person wants to go for the mailing and the word size is around 1000 then it is recommended for the advertiser to go for the buying of the advertising space which can be available at 10$ per sponsor ads. This can be an effective way to popularize the product and conveying the message.
In this way, a person can turn his every issue which he sends to his respective subscribers and hence leading to a profit-pulling device. Since there is no end of the advertisements made by the advertisers for making their product or different services and making their business grow, many advertisers are going for the buying of the advertising.

Pros And Cons Of Promotional Advertising Gifts

Promotional advertising gifts are very common these days and almost all business and corporate houses big or small make use of advertising gifts for creating brand awareness and a better exposure of their company’s goods and services. Many often we come across situations where we visit a shopping mall for buying something and come back with our bags loaded with promotional advertising gifts presented by various companies.

Like each and every planning or business strategy use of promotional advertising gifts are also not without loopholes. However, the pros and cons of using advertising gifts and their possible remedial measures are discussed below.

Benefits of promotional advertising gifts: To start with, let’s discuss the positive sides of using promotional advertising gifts. Benefits of using advertising gifts are many. It is human’s intrinsic nature that we all love to get free gifts. Irrespective of age and gender gifts excite all of us and if such gifts are utility items they are valued more. Advertising gifts mostly come to us as surprises, of which we never think of before. This is another reason why these advertising gifts create a permanent and long lasting impression in our minds. From the giver’s point of view this is quite encouraging because it is not merely a gift that is liked and remembered but it is also the brand name of the company that is recollected with every use. Advertising gifts are not merely promotional gimmicks but they also convey the company’s feeling of gratitude, thankfulness and caring attitude that helps in grasping new customers and in maintaining the existing ones. Better branding and goodwill of the company is established which can take the company to great heights.

Drawbacks of promotional advertising gifts: The basic aim of promotional advertising gifts is to carry the company name and fame far and wide and popularise the brand. This is the reason why the gifts come up with imprints of the company brand name, logo, and message or even contact details. This aspect of promotional advertising gifts may sometimes work negatively as many people do not like the idea of using any utility good in daily lives with the name of a brand and message written in bold letters. It is thus advisable to make the imprints striking or sober depending on the target customers you want to impress. Another major issue includes the size and dimension of the promotional advertising gifts. Common advertising gifts like t-shirts or caps or any clothing that may otherwise act as free walking advertisers of your brand may not fit all your target customers. In that case you need to prepare the items in different sizes which may not be cost effective. Another important loophole of advertising gifts is that the planning needs to be done well before the required time. The enormous demand of promotional advertising gifts creates great pressure on the supplier companies and often they fail to keep the commitment of delivery time. Especially during the holiday season, the demand for these gifts rises astonishingly. To avoid this situation, enterprises require prior planning and order the articles well before the required occasion.

Digital Billboard Advertising As A Great Tool For Advertising

Right now, a revolution is taking place. Technology has become an essential part in our lives whether it is personal, social or business. Our environment is slowly being incorporated with technology and soon it will like we are living in one of those sci-fi movies. And it has now affected the way we advertise. Digital billboard advertising is a marketing tool that is an engaging and powerful way to communicate with employees and/or customers. Anything that conveys a desired message to a specific group of people in a digital format can be called a digital signage. In china and in New York, digital billboards are emerging as the marketing technology of the future.

Digital Billboard Advertising can be seen in many places and used for many different things. From outdoor venues like sports arenas, to small displays in waiting rooms, digital signage can be placed nearly anywhere. Digital billboards are used to advertise products or businesses and can be directly planned for a specific market.

Digital billboard advertising can show static images, video and graphics, with or without audio. They can display images horizontally or vertically, and can segment the screen into smaller pieces to display multiple images or videos on one screen. It can even be used to measure traffic flow patterns, becoming part of security and surveillance. There is even technology available that can determine the age and gender of the person at the display and instantly deliver an appropriate marketing message.

The first thing that this incredible medium of outdoor advertising can do within an establishment is to attract customers to certain displays or products, therefore increasing their sales. It serves as a consistent, knowledgeable salesperson. The message can even be changed from any computer, anywhere in the world, without printing, shipping, and labor costs. Digital billboard advertising can also boost the ambience of an establishment. All of these things can market products by communicating their use and effectiveness to a specific population.

The cost effective nature of digital billboard advertising will allow more businesses to communicate digitally. Companies used to publish newsletters to inform employees of policies and events but now they can simply display them like rotating slides on screens throughout the workplace. Retail establishments will be able to draw customers into the store and encourage them to remain in the store for a longer period of time, thus increasing their spending. In short, digital billboard advertising can recreate Advertising and Marketing as we know it by consistently grabbing the attention of the consumers.

Principles Of Advertising Led Display

Summary: advertising LED Lighting also known as bar LED display, because he is usually named after the long type, but Taiwan called CG or mobile screen, LED display ads can be displayed by the flow of words and name
LED display advertising principles
With the SCM and the rapid development of high-power driver chips, advertising led display gradually into the size of China’s cities and towns street shops.
Advertising LED display also known as bar LED Tube, because he is usually named after the long type, but Taiwan called CG or mobile screen, advertising led display can show a result of the flow of words is named.
Advertising led display structures:
1. Advertising LED display control card: He is a core component of advertising LED display,LED Display normally hidden within the ad, advertising led display control card are generally the clock memory function, which can display the time and memory pre-typed.
2.LED lattice: General X8 points 8 points, 4 dot matrix to display a character, 8 characters requires 32 dot matrix display advertising, namely point 16 points X128 (standard).
3. Advertising LED display frame; usually aluminum, stainless steel is also useful in the.
4. Software: Software is only installed on your computer, to achieve change through the data line LED display for display advertising, but also useful for remote control input, such as: Pingwei Technology have a advertising LEDdisplay, only remote control you can, and do not need to purchase a computer to another modify the contents.
5. Advertising LED display input method:
1. Computer input hair, general advertising LED Tubey ads through a dedicated LED LED display software (generally not common), communication and advertising LED display, and then enter the required content, and the words flow.
2. Remote control input: Pingwei Technology to develop a software operation can replace the remote control keyboard, LED screen that does not need to buy ads to buy a computer.
3. Mobile Input: With the popularity of mobile phones, mobile phone control with LED Display advertising has become a reality,

Aerial Advertising – Steps for Promoting Your Business

Airplane banner advertisements are not only inexpensive but effective also. It is almost impossible for anyone to ignore a banner flying only 1000 feet high in the air behind an airplane. The buzzing sound of the plane attracts the attention of everyone on the ground and they will surely read the message on the banner promoting your business.

Traditional media has been used by the people to promote their business for many years, but with the changing times you have to change your policies, try something different and new for a change. It is certain that the banner towed to the airplane will be read by more than 90% of the crowd, but the question is will it be remembered by them? Surveys have shown that aerial banners have a very high recall value, however, the key of this recall lies in the design of the banner.

When you are opting for aerial marketing, your first and foremost concern should be the design of the banner. You should be very clear and specific about the message you want to be shown on the banner. If the aerial advertising company you are hiring is well equipped and experienced, it shall know what is most suited for your ad campaign but you have to give them your requirements and ideas first.

Second consideration you need to take into account is your goal; it should be crystal clear. Aerial ads can be more than 100 feet long, enough for quite long messages. But if you keep it simple and precise, the message will be conveyed more effectively.

Third step is identifying a target marketplace with maximum number of possible consumers. Your airplane banner can be flown over any venue including beaches, sporting events, concerts, rush hour traffic or any other festival. However, for your ad campaign to bring the maximum responses, you should be sure that the crowd has something for your business. An experienced advertising company will know this more than anyone else, seek their help.

Fourth step is the appearance of your banner. The themes, color schemes, can make it more attractive and catchy. If you know how you want your ad to look you can design it yourself on a computer and then present this draft to the advertising company. If you are not sure, the advertising company will do this for you, you just have to provide them your artwork or business theme on a CD or via email. The banner designing process can take up to ten days, so contact the firm well before the campaign starts.

On average each viewer gets 17 seconds of read time for an airplane banner, this time span might sound very brief but the viewers pay uninterrupted and undivided attention. Furthermore, the airplane will fly again and again and the viewers will get ample chances to view your banner until it is imprinted on the screen of their mind.

If you want to promote your business in the most cost-effective and intriguing manner, all you have to do is to hire a professional aerial advertising company which will do everything from designing, logistics to flying you banner over the consumers head.

Internet Advertising Methods

Would you like to find out what those-in-the-know have to say about Advertising? The information in the article below comes straight from well-informed experts with special knowledge about Advertising.

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Truthfully, the only difference between you and Advertising experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Advertising.

Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and effective sales copy your money and time have been wasted.

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

Newspaper Ad Buys in Free Circulations can be Inexpensive and Useful

If you are advertising a new business, it might seem as if you have very few options that will not cost you an arm and a leg. However, there is one that you will be surprised to see. It is very cheap and very effective, and it still reaches millions of people all around the United States. Newspaper ad buys in free circulations can be extremely effective — in fact, this approach can be even more effective than traditional advertising purchases in major newspapers.

There are several reasons for this, so lets explore them step by step.

When was the last time you saw a free circulation? Odds are that you saw them somewhere where you are waiting for something to happen. For example, free circulars frequently crop up in doctors offices and other places that are defined by their waiting room. This causes people to look at them for want of anything else to do.

Plus, they are very frequently read rather than skimmed. Unlike an entire newspaper, for example, a free circulation is only about two pages long in most cases. That makes them a lot less intimidating, which leads to them being looked at for something easy and simple to occupy time.

These circulars have an incredibly powerful reach and distribution. In many cases, they may reach thousands and thousands of people every week. Over time, that adds up to millions and millions, some of whom may be exposed to your advertising message several times over if you are persistent.

In some cases, it is possible to make advertising buys in these flyers and other publications for very little. This is because the organization that displays them pays for them in terms of a subscription. In other cases, the circular is subsidized by other means and is free for the public to use.

In a general sense, the readership of paper media is declining. However, those who regularly read paper media such as newspapers are among the most loyal and voracious readers of them all. It is not a good idea to ignore paper media when you are constructing your advertising strategy. Like everything in business, though, the subject is complex and can be more complicated than it seems at first. To get the most out of your efforts, it is usually a good idea to seek out the expertise of those who have come before you. A media buying agency, for example, might be able to speed you on your way.

Nike’s Marketing Strategy

Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:
Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.
Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.
Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.
Venture into new distribution channels especially in international markets
Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.