Monthly Archives: April 2016

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

No Advertising, Just Classifieds

Advertising has become as much a part of twenty-first century life as computers and working on the weekend. As if advertising in the media wasnt enough, savvy advertisers are now hocking their wares through advertisements on sidewalks, airsick bags, mobile phones, merchandising and even tattoos. Thats right; companies are paying individuals big bucks to have their logo or slogan permanently printed on to their body.

Of course, not all advertising is bad. Considered classified advertising. Classifieds serve a useful purpose they help to bring buyers and sellers together. Online classified advertising is even better; after all, not everyone reads the newspaper but millions of people log on to the internet on a daily basis. There are thousands of online classifieds websites to chose from, so how do you know which one will yield the best results? is a leader in a rapidly emerging field. This site allows users to post free advertisements with no limitations unlike other free sites, which only allow the seller to use a certain amount of words. has no hidden costs, does not require registration and, most importantly, has no advertising!

Other classifieds sites are often riddled with annoying and distracting advertising. Some have pop up advertisements, which are frustrating and can make navigating the site a nightmare, while others will use the information they collect from you (such as your e-mail address and the information you access on the site) to spam you with Special Offers and Limited Time Deals.

Other forms of advertising are more than just annoying; they can seriously work against the seller. Some site others disguise advertisements for their sponsors as classified advertising, so when users open these ads they are often led away from the site meaning theyll never see your advertisement.

Some free classifieds websites even post competing advertisements next to your ads. The cars category, for example, will include advertisements for wholesale dealers. Do you really want to have to compete with big businesses when trying to sell something? is completely free of advertising. When you visit this site, either as a buyer or seller, you will never be annoyed or distracted by pop ups or advertising posing as classifieds. wont spam you, or sell your details to other companies. When you list an item with us, you can be guaranteed that you will not have to compete with our sponsors, or have to worry about potential buyers being scared away by annoying or deceptive advertising. banishes the bad ads so that you can enjoy the good ads. Our straightforward model makes buying and selling a piece of cake!

Advertising And Marketing For The Digital Age

Advertising and Marketing for the Digital Age

Digital Billboards?Thats the thing of the past already. Today, its all touch screens, WiFi, GPS, and 3D. We have all seen it in the movies: transparent monitors that allow its users to maneuver data with the touch of a finger, talking houses, and holograms. What seem so impossible years ago and what seems like something from a science fiction fantasy novel is now becoming a reality. Sooner or later, we will find ourselves completely transformed into The Jetsons , The Robinsons or the folks from Wall- E. And its all pretty exciting really. I find it extremely fascinating on how far we have evolved from primitive human beings to a citizen that is constantly thriving in technology.

What does this mean for the advertising industry? 3D holographic platforms and other Digital Media panel advertisements that pop- up just when you need it, imagine a customer who is currently watching a sports program and right after your favorite player shoots a winning goal and takes out a bottle of water, a very timely ad for Pocari Sweat pops up on the bottom of your screen (or a hologram, whichever you prefer). Or a time when you open your fridge and a hologram of voice calls out to you to go buy some McDonalds.

Digital advertising and marketing are not a thing of the past anymore. Dozens of advertising campaigns are using Bluetooth, motion sensor, location- based and other tech devices to create more engaging and experiential advertisements for customers. With technology, indoor and outdoor advertisers can come up with effective Outdoor Media Advertising strategies that can target more efficiently their audiences and tailor their advertisements according to the customers preferences.

Although this makes the job of advertisers easier doesnt mean that they can slack off easily. There is still that element of creativity and surprise that you have to consider. Its important to keep in mind that technologies are just tools for creating successful Outdoor Media advertisingcampaigns. The success of your advertisements would still depend on your strategy, message, and ability to persuade your customers.

We are just at the beginning of the digital age. There will be a lot more new inventions in the future and the possibilities for advertising and marketingare endless. Right now, Out of Home Media Owners are just beginning to open up for advertising platforms. With their digital billboards, LCD screens, and AR platforms this is just a preview of whats to come in the future.

Tactics Of Mall Advertising And Ooh Advertising- A Look!

Tactics of Mall Advertising

Mall Advertising or advertising in and around shopping malls is one of the latest avenues of outdoor mode of brand promotion. The rising tide of mall culture in India, the burgeoning market, the booming economy of the country- all these are factors responsible for the mushrooming growth of Mall Advertising in India. As an effective practice of outdoor advertising, mall ads provide brilliant impact on customers. In todays blog, let us have a brief idea how mall ads reach out to potential customers.

How Mall Ads reach out to potential customers?

Mall advertising reaches out to those customers who are poised to purchase the brands. People usually visit malls for the following three reasons-

– To shop or buy

– To dine with friends, family or acquaintances

– To unwind a good time with near and dear ones

All in all, it is a well noted fact that people with spending capacity come to the various shopping malls for any of the above reasons or for all of them. It is easy to tickle the attention of these customers who have spending capacity and who are ready to buy anything which looks good or enticing to them. Here comes the need for Mall Advertising. If the product message is easily accessible for customers, chances of sales are high at shopping malls. Hence, the top priority of mall advertising is to display your ad message at a customer-friendly location.

A shopping mall is usually large and has various stores. Sometimes it is difficult to locate the showroom for a particular brand. Mall Advertising again helps customers to locate the showrooms by providing the details or address of the showroom. Be it DLF Mall Advertising or other Mall Advertising practices, brand promotion in and around shopping malls is one of the emerging trends. Most of the outdoor advertisers are expanding their expertise in this promotion practice.

Tactics of OOH Advertising

Advertising is mandatory for every brand. Outdoor Advertising is one of the age-old modes of brand promotion effectively used by various brand owners and advertisers. One of the primary assets of an OOH Advertising campaign is to project a unique image of the brand on customers mind.OOH Advertisers adopt various means and measures to launch a promotion campaign for a particular brand or product. In this blog, let us find out few smart tactics used by an outdoor advertiser to provide a unique impression about his brand to his customers.

Implementation of rich media – A medium or tool of advertising plays an important role in any promotion campaign of a brand. In any outdoor advertising campaign, the advertiser ensures the usage of a rich and effective advertising media to communicate with the target customers. A rich media provides a unique appeal and impression about the brand to customers.

Induction of latest technology – Be it the tool or technique of promotion, technology plays a key role while delivering the brand message to customers. Garnering the overall promotion activities of the brand, technology is the blessing in disguise for any advertising campaign (launched through any media).

Displaying the ad at crowded locations – In any OOH Advertising campaign, what is important is to deliver the brand message quickly and effectively. It is possible only when the brand message is accessible right? By displaying the ad at crowded locations such as roadsides, traffic points, shopping malls, metro stations etc the brand message is easily accessible for customers.

Creatively presenting the brand message – Last but not the least, what is important is to present the brand message in a creative and innovative manner by using the right theme, language and design. A poor brand message may foil the overall promotion strategies of the brand. Hence, it is important to frame a rich as well as creative brand message in order to provide the desired impact on customers.

The Etiquette of Advertising Business Gifts

Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.

There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule 80% of your business comes from 20% of your customers. That 20% should get special handling when it comes to gift-giving time, and there are many opportunities for giving gifts that show your appreciation of their trade. Among the occasions you might send a gift to your customers are:

-Holidays -New Business Openings -Acknowledgement of a Special Award -Executive birthdays

In addition to occasions, there are a number of considerations to take into account when choosing executive level advertising business gifts.

How much should you spend? The decision of how much to spend on a corporate business gift can be a tricky one. In some industries, personal gifts to executives or employees are frowned upon entirely, and in others, ethics dictate that the cost should be minimal. You know your industry the best, so your judgment is the best barometer for deciding on appropriate cost. Of course, your budget for advertising business gifts will also play a part. In general, special occasion gifts should have a high perceived value.

Gift the Executive or the Company? Choosing a personal gift for the CEO, sales manager or other employee with whom you have a business relationship is one popular way of doing things but many businesses find ways to show appreciation to the entire office. Gift baskets of gourmet goodies, candies or fruit trays are always appreciated by office staff, and offer an excellent opportunity to include a customized imprinted gift that will be used in the office year round. You might send a gourmet coffee break basket, for instance, that includes one or two pounds of gourmet coffee, a tin of specialty biscuits, and half a dozen promotional mugs imprinted with your company logo.

To Logo or Not to Logo? When sending out promotional gifts, the question of whether to include your logo is a moot one the purpose is to increase your business exposure. When the gift is an executive level special occasion gift, though, your best judgment is your best guide. If your gift is something that will be used every day a leather portfolio, for instance you can have your business name or logo discreetly embossed. In general, though, the more expensive the gift, the more likely it is that the recipient will remember your company without the name. In short, keep the logos and imprints for the cheaper giveaways and let more valuable gifts speak for themselves.

Advantages And Disadvantages Of Email Advertising

Email Advertising, as effective as it is has both advantages and disadvantages. It is useful to be well aware of both sides of the coin as one embarks on the use of email for their marketing and advertising.

Legal and legitimate use of email advertising involves the use of opt-in email lists. Harvesting emails from the visitors to a site will usually produce the most effective email lists. However this can take years to achieve and this fact alone can greatly hinder the progress and success of an online enterprise.

Secondly the volumes of spam messages on the web is so high these days that it becomes difficult for recipients of messages to tell the difference between genuine mail that they have requested to receive and spam. This greatly hinders the effectiveness of email advertising.

The good news is that the advantages of email advertising are numerous and far outweigh the few disadvantages.

For starters it is extremely cheap. Companies and businesses are able to send out email messages to literally millions of clients and prospects who have opted to receive their messages at a cost that is close to zero. Then it is instant, recipients are able to receive the message and respond instantly. This is in sharp contrast to snail mail, which usually takes days to arrive and it will often cost a bundle to mail a simple message to a few thousand individuals.

In sending out email messages to your targeted market, you are more likely to reach only those who are needing your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. The interactiveness of email advertising allows you to initiate campaigns using whatever sales pitch you like, that will be of interest to your prospect and grab their attention and interest immediately. It is extremely beneficial that most internet marketing companies offer prepackaged and custom-built lists to suit your campaign..

Email advertising is also very easy to track. Within a few hours of sending out a message, the marketer can tell how successful their marketing campaign has been by simply counting the click through or hits the target web site has received. This dramatically increases the chances of success because a faulty strategy can quickly be rectified and adjusted or a marketer can even quickly go back to the drawing boards and create a totally new plan to avert what would usually be a disaster in the offline world.

While highly personable email advertising enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects and allows you to build customer and reseller loyalty and acquire new customers.

In conclusion, while email advertising may have few disadvantages, the good out weigh those. By allowing you to write personalized, effective opt-in email messages, and distibuting to targeted prospects, result in a higher profits from your targeted web site.

Effective Free Classifieds Advertising for Business Success

Free classified ads, as the name denotes, are cost free unlike in the earlier times where one had to spend money in order to place ads in newspapers, television etc. With the invention of internet technology, the methods of advertising have gone through tremendous and beneficial changes. People have begun to advertise their sales and services online. Through these classifieds, people post ads of cars, mobile phones, accessories, and furniture and property dealings. Posting on Free classified ads has become an inexpensive, faster and easily accessible way of advertising today. Dont you think so?

Ireland classifieds are very useful in the business world contrary to the belief that these are not very prospective. Many of these sites at free Ireland classified ads are free of cost. There are a number of free links and sub links. These are also advantageous in adding business links to the ads and a huge money saver.

These days, a number of sites are offering free classifieds. They are very effective in promoting business. Free ads Ireland is useful in many ways. Since people always want to buy and sell something or the other. Internet and its technology have brought a great change in the way people are buying/selling things these days. By using free classifieds you can not only avail the best services in Ireland but also provide your business services to browsers. Small businessmen post small ads that are attractive along with their email address, so that browsers attention gets grabbed and they will contact the seller for further information about the product. Free ads Ireland also create the possibility of buying economic and needed things. Purchasing online is a very convenient, easy and selected way of purchasing. Now days, everybody wants to bargain or get things free and so, classified ads are a great way to begin way to begin with. Do you agree with me?

Do you know that there are a number of ways to earn money online in Ireland? Let us see how…There are full time as well as part time ventures that help you earning money online in Ireland. This will assist you in analyzing your capabilities with an online job. But bewareone must hold on to the regular job offline as well. The easiest way to earn money is to tie up with ad companies. Create your own blog. Another way is through marketing. If you are sound in English skills, you can start writing online content for site owners. Setting up ones own site and optimizing it can ensure that your site is on the top list and can easily be found by browsers.
What is blog writing? Earlier blog writing was used for expressing opinions and personal views. But now, it has turned into a popular activity of earning money online. Posting ads and writing for blogs is the easiest and economic way of earning which again depends on the traffic it can generate. Companies reading your ads/contents to their liking may want to hire you on a regular basis.

In the past, people had to read the news papers listen to the radio or personally go shopping to make the purchases, but with the advent of internet technology businessmen are cashing in on free business ads globally. There is no product today which is not advertized online, be it books, mobile phones, cars, medications, accessories etc by the internet marketing companies. The final goal of promoting the products and services is to get their sales and profits increased via free classified ads. Free internet classifieds have taken over the business world are the most sought after means of keeping in touch directly with buyers and sellers alike. This in turn is generating a huge saving and profits to both the parties. So, go ahead and create magical wonders for yourself and your business.

Ideas For Advertising Using Posters

A successful poster advertisement will capture people’s attention long enough for them to understand what the main message of the poster is. Good posters will contain appealing graphics and colors that will stand out even when surrounded by other advertising. These are some of the most important elements of advertising that will help draw attention to your marketing message:

Poster Design: The whole purpose of an advertising poster is to capture people’s attention and deliver a message. Your poster needs to be attractive and unique and have an element that catches people’s eye. You your imagination and creativity to come up with an attractive marketing design.

Some of the most effective advertising posters have used some element that caused a lot of talk. Get people talking about your advertisement and create a buzz; this will draw a lot of publicity and attention. Another idea is to use long-term messages to deliver your message over a period of time. Capture people’s attention with the first poster, and leave them hanging in suspense for the next!

It is a good idea to have a punch line. If your company does a lot of advertising, carry some theme or logo throughout all your advertising so it will immediately be recognizable. Find something that people are interested in and stick with it. If your budget allows, more upscale printing jobs and glossy finishes are always a nice touch that can help reach your audience merely by their high quality look.

Poster Positioning: All your hard work and effort in design will be lost if your poster is not placed in an area where it can be easily seen. Also keep in mind how much other poster marketing is done in the area you are working. If there is a lot of competition for pole space, you may only have a small window of time before your poster is taken down and replaced by another.

Time of Year and Demographics: You want to try to reach your target audience as much as possible, so the best plan is to find where they are and when they are usually there. Outdoor posters tend to do better around holidays and in the summer when people are out and about more.

Of course, this knowledge may only come through experience. If you are just beginning to experiment with poster advertising, you may wish to begin by postering everywhere until you begin to get the feel of where people are and when.

Internet Banner Posters: This is becoming a more popular tool than in recent years. If you have large company with a sizeable budget, this is a good option for you. You may wish to spend a little money doing some research to discern from what websites your advertising will have the most appropriate viewers. Once you discover where your target audience is, you can work from there. It is a fact that over seventy percent of Internet shoppers are researching before making a major purchase. This is good news for Internet

Developing an advertising strategy

We are all familiar with advertising. We are surrounded and bombarded with it everyday probably more often than we think as it takes so many forms. You of course come into contact with the traditional forms of advertising when you are reading your favourite magazine or daily paper of which some seem to be at least 70% advertising. Probably the most widely recognised form of mass advertising is television advertising. Every or at least most programmes are broken at 15 minute intervals with an advert. Even the BBC advertises. Perhaps not products or services but it advertises between programmes about its own events.

Some less traditional forms of advertising still communicate to you throughout your day, online advertising whether it be through banner ads, pop ups or the sponsored listings in Google. Another form of advertising that companies with any organisational vehicles utilise is vehicle livery. Branding all of the companys vehicles enables them to promote and communicate the brand or product while it is travelling around. This form of advertising has a huge reach and works out to be very cost effective.

Before these adverts come to fruition whether it be print, television, online or vehicle livery they all begin with a strategy. Taking an even broader perspective on advertising each strategy begins with a clear and definitive marketing strategy. This is because advertising is only one part of the overall marketing strategy along with price, the product and how it is going to be sold or distributed.

The first step of identifying your advertising strategy is to have a clear organisational competitive positioning strategy consisting of; target market and the differential advantage. The first step therefore is to identify and most importantly understand your target market, who youre advertising to. By understanding the target market we mean what motivates them to buy? This will give your advertising campaign real direction and promise.

The second stage of advertising strategy creation is to define your advertising objectives. What do you want this advertising to achieve? Do you want to just raise awareness of your product or brand? Another objective for an advertising campaign is to stimulate trial, reinforce and remind your target market, correct misconceptions or to provide support to your sales staff.

Thirdly and probably most importantly is the setting and agreeing on what your advertising budget is going to be. You can base it on the percentage of sales you are anticipating the advertising campaign is going to bring in, or it can purely be based on how much the company can afford.

Another crucial and probably the first consideration most people would spend time on is what is this advertising campaign actually going to contain. How you are going to communicate it? what media channel are you going to utilise and obviously with every strategised expenditure you have to evaluate the success of the campaign at the end of it and use this gained knowledge to shape your future campaigns.

Facebook Ads – Guide to Facebook Advertising

Facebook Ads can help your business grow. Although Facebook does have some restrictions on the kinds of advertising it’ll accept and the advertisers it’s going to allow to use its website, these advertising are beneficial for just about any use imaginable. Facebook ads are ideal for:

* On the web organizations If it is your intent to drive targeted traffic and potential gross sales to your web page, Facebook can aid you get the job done. When adverts are well crafted and spot, they will send visitors your way. This leaves the ball inside your court to make the sale.

* “Brick-and-mortar” businesses Even should you own a small shop that doesn’t provide direct on the web gross sales, you can still benefit from Facebook ads. The geographical and interest-based targeting provided by this internet site provides the possibilities that brick and mortar businesses require to succeed.

* You may use Facebook to advertise your company’s internet site and generate walk-in gross sales, appointments for services and so on. You may also use it to up your level of connections with your clients and keep your organization name inside the forefront of customers’ minds.

* Affiliate marketers Facebook is really friendly to affiliate marketers. As long as the products being touted fit within Facebook’s guidelines, there’s nothing to prevent an affiliate from obtaining the word out about a product or service. This advertising source, in fact, is ideal for affiliate entrepreneurs who wish to reach out to rather unique niches.

* Organizations Facebook is a superb venue for organizations to advertise their missions, causes and will need for funds. It’s also a fantastic site for organizations to create an on-line following that may provide support when it is needed the most.

* Politicians Facebook advertising for politicians are really gaining traction. In case you require to promote a campaign, this is a good way to reach out to Internet users in your geographical area.

* Artists Bands, celebrities and other performing artists use Facebook to advertise their upcoming and new releases. They may also use this internet site to announce upcoming appearances, special events or other promotions. Facebook offers a tremendous outlet for promotion almost anything. You will discover a few things, on the other hand, that don’t fly on the website.

So long as your ads aren’t promoting adult material, drug use or scams, Facebook is the prime place to be advertising and marketing for you!

Click the link below to get the entire guide and discover out even far more helpful details about Facebook Ads!

See? Facebook Ads works for practically anyone with advertising and marketing needs! In case you haven’t gotten in on this promoting phenomenon yet, what’s wrong with you?

Stop wasting time and money with other ad programs, learn how to make use of Facebook Ads now! Look into Facebook ads for your business.