Monthly Archives: April 2016

What Are The Trends Of Airport And Out Of Home Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.

Varieties of Outdoor Advertising

Outdoor advertising is a very cost-effective way to market. It is extremely cost effective and it can be controlled and manipulated by using the various ad mediums offered outdoors.

Bench Advertising Advertising on bus stop benches and in bus stop shelters has been around for years. An oldy and a goody, it is also one of the most cost efficient means around. The average cost for placing an ad on one bench is $250.00. On average each bench advertisement is seen by approximately 25,000 cars a day. IAdditionally, these ads are viewed around the clock by bus patrons, pedestrians and passers-by. Bench advertising is also an excellent way to target specific audiences.

Posters This type of advertising is most commonly used to advertise upcoming and incoming plays or concerts. More and more companies are placing these posters in subways and bus shelters. They are incredibly inexpensive as they take up less space than most other forms of outdoor advertising. Additionally, they can be placed at eye level to encourage more immeadiate and frequent viewing.

Outdoor Billboards The billboard is the first form of advertising that comes to mind when thinking about outdoor advertising. Outdoor billboards average $2000 a month in cost per billboard. Permanent fixtures along roads and highways, the message is seen over and over again by those who pass these ads daily. In addition these billboards stand alone away from any distractions that would detract from their message. Similar to bench advertisements, Billboards also be placed strategically to reach a specific target audience. This type of advertising can reach an incredible number of people each day. Emphatically more than an airwave mass media approach of radio or television. Imagine a billboard sitting beside a busy highway and consider how many cars pass it every day. Calculations indicate millions and millions of viewers per week.

Mobile Billboards Mobile advertising allows a specific message to be moved around from point to point in a city, state or across the country. This mobile approach adds a component found nowhere else in that mobile billboard advertising can be directed to specific audiences that are most likely to generate potential new customers. It can be positioned so there are no other distractions whatsoever to take away from its message. Unique in its category, abundance of this type of advertising on the highways it is original, innovative and eye catching! This advertising is also viewed by hundreds of thousands of people a month. And as it is mobile, the ad can be moved to where the largest and most interested crowds are gathered.

Fleet Advertising This is a new form of mobile advertising. Companies that have several trucks on the road, use fleet advertising. The truck itself will be a roving form of advertisement by having the exact same ad on all of the companys vehicles. Its secret is “using what already exists”. This type of ad needs to be bright and eye catching so pedestrians and drivers can easily see it. In a world that values multi-tasking above all else, Fleet Advertising conquers two plus birds with one stone that would already be in motion.

How To Create Effective Advertising Through Outdoor Advertising

Advertising is a highly effective medium as long as you approach it correctly. It can bring you more customers and help you make sure that people will know your product, service, or brand. Having your photo or brand on a billboard in your town or in any form of advertisement is a reputation booster. And of course, it will also boost your sales and improve your revenue. It may cost a lot but it is definitely an investment that you have to and you would want to make for that sake of your businesss success. And to ensure your advertising success, here are four important questions for effective advertising.

1. Who is your target audience?

Understanding and knowing who your customer are, how old they are, and what they like will help you prepare for the next step in the advertising process. It will also help you start to build the mood of your advertisingcampaign. The answers to this question will help lay the structure for building an Effective Advertising campaign and also in setting various performance-based metrics.

2. Where are they located?

It is also important to find out where your target customers are usually located. Find out if they are commonly found at urban or rural areas, or if they travel in and out of the city on a daily basis, and even if there is a major highway in the area. This will help you narrow down the most targeted areas to start searching for advertisinglocations. This will also help you get an idea about what types of ad mediums are available in that area. For example, you can opt for Bus Shelter Advertising or Digital Bus Advertising for targeting on the go consumers. Theres also Subway Advertising, Airport Advertising and Digital Billboard Advertising. And then you can begin determining what the best medium for your advertising message will be. Understanding where your customer is located, how they travel, and in what location is best for the ad, will help your communicate most effectively with them.

3. What is your message and call to action

Make sure that your advertisement is able to get the consumers attention and that your message has a call to action. Make sure that the message has a reason why somebody should interact with it, and most importantly, receives a reward for doing so. This reward is your gift to the customer for answering your call to action. Your message needs to be exciting enough that the audience remembers the ad and interacts with the message on their mobile device or when they get home. By creating a strong message with a call to action, you are able to help drive attention both online and offline and thus create effective advertising. Remember, understanding your call to action is extremely important. When you understand the desired outcome of your advertising campaign, you will be able to structure success metrics of which you have to monitor closely.

Websites On TV – Scam or Legit Review of TV Advertising Biz

Advertising on Television in general has always been a very expensive proposition. Only the ‘Big Boys’ with the big bucks have really had access to advertising their products and services on TV, especially National TV. But Paul Darby, the founder of Websites On TV, believes that it is time that monopoly comes to an end.

For a fraction of the regular cost of television advertising, Mr. Darby promises massive exposure for anyone with a website who buys into his latest business endeavor.

In my review of Websites On TV, it quickly became apparent that this was not your every day network marketing opportunity. Rarely, if ever, have I ever heard of the average networker or multi-level marketer attempting to attract website traffic via the unreachable, highly expensive national television networks. Marketers have always dreamed of such exposure but only the very successful ones could ever afford it.

But that is exactly what is going on here. For a signup fee or monthly subscription to the company and your sponsor, a licensing fee, the cost of the TV ads, a website (owning your own site gains you a 50% discount on any TV commercial advertising purchases), your site will quickly be aired on some major networks during such highly rated programs as Glenn Beck and major networks such as FoxNews, MSNBC, CNN, TBS, TNT and more.

Now, you can purchase all or some of these features and for various amounts of time frames. The signup fees are monthly but the good news is you are locked in and grandfathered into the price you signed up at. They started out at $67/month x 2 and are quickly rising. The bad news for new enrollees is no one knows when they will peak so obviously the sooner one gets in, the less their monthly outlay will be.

The licensing fee (roughly about $2700), at the time of this writing (Jan 2011) is currently being waived. But there are promises that soon all newcomers will be paying this amount as well. Yikes! That’s rough but if this works as intended, it will be chickenfeed.

The cost of the advertising spots themselves are sold at three separate levels depending upon how many others are advertising with you. You choose which group and price range in which you wish to advertise. These rotators consist of anywhere from 15 to 48 advertisers at a time.

Members can make money when TV viewers see a Paul Darby ad and respondents are directed to members’ respective websites which could be their replicated ‘Websites On TV’ site or they may choose to advertise a completely different business altogether.

50% commissions on all sign ups and all monthly fees are paid to paid members for WSOTV sign ups coming through their replicated sites.

At this point in time, it is very difficult to project what one might make in this business. That is due to the ever-changing price structure as well as the varying degrees of effort one might put in over another. Again, if this latest Paul Darby effort succeeds as planned, I believe that everyone involved, especially those who place monthly ads AND who actively promote their ‘Websites On TV’ replicated site will find themselves in the most lucrative online business they have ever come across.

To be fair to the reader, I should point out that while there have been many positive things said about owner and founder Paul Darby and his marketing efforts over the years, he has also seen his share of complaints.

In my investigation of his past affairs regarding the negatives, some have made some very disparaging comments about Mr. Darby’s character. Though I do not know him personally, I do not see anything that would indicate that this man has intentionally done harm or tried to scam anyone.

Network marketers are quick to throw words like ‘scam’ or ‘rip-off’ around, usually after they put in a modicum of effort. When they get back nothing in return for their impatient and next-to-nothing effort, blaming themselves is usually not the road taken. Before they hop off to their next Pre-Launch, they must take that satisfying vengeful bite out of the one who didn’t pay them instant riches for their latest, predictable and chronic MLM failure.

We all have tried and failed in our attempts to better our standing in life. Making a few mistakes along the way; or hopes that have not come through according to planned doesn’t necessarily mean someone is dishonest or intentionally trying to rip-off anyone. After all, without failures, usually quite a few of them, we would never have success.

My gut instinct tells me, although Mr. Darby may have a bit more to chew on at the moment than he can easily handle, I believe him to be an honest, down-to-earth, well-meaning sort who only hopes for the best for anyone he involves in his business.

As far as the opportunity goes, I do like it. I like it a lot. But I would guard against over-extending one’s self if they cannot afford it. Remember, there is a monthly subscription payment to Mr. Darby for the website and the sponsor, in addition to a monthly advertising payment for your TV spots.

You may opt out of the automatic billing for monthly spots but if you do, you lose your grandfathered rights and your locked in prices will be gone forever. Then if and when you place another ad order, you will be purchasing at whatever those rising prices I spoke of earlier have risen to.

For those with the means, I highly recommend Websites On TV. For those without the means, be very cautious not to run up your credit cards beyond the point you can pay. After all, there is no guarantee that, even if millions of people went to your site, that they will find your offer appealing.

The Different Ways Of Advertising A Business

Advertising your business can be costly but it is essential in allowing a company to become recognised and to enable it to constantly attract new and existing customers. This is vital to the success of the business. There are many way in which a company can choose to advertise.

One such way is through direct mail. This form of advertising is one of the most traditional and is still effective in gaining customer recognition as it was years ago. By sending letters and leaflets to customers homes, companies can advertise to a wide target market while being cost effective. However, there are drawbacks to this type of advertising, as some people just throw out mail that they may think is junk mail. Therefore all direct mail must try to look like a genuine piece of important mail, if companies want it read.

Another way of advertising is through the media such as newspapers, radio and television. Although it is proven to be an effective way of advertising, it is the most costly and time consuming. This is due to the high demand for media advertising. To advertise through newspapers is fairly simple and not too expensive and can reach a large consumer area, as with radio and television. However, television is far more costly due to the larger fees and the production costs. If a company have a large budget behind them, then television advertising will work wonders.

Using the web to advertise is very common nowadays. Most companies recognise the need for having online presence and it is overall a worthwhile objective. However, websites take time and money to develop and if done badly, can be a complete waste of time. If a company is able to have a well design and user friendly website, it can greatly benefit from being able to be reached through the internet.

A more unique way of advertising a company is through the use of car graphics. This can mostly been seen on large company lorries and vans but is also very applicable to be used on cars. Vehicle wraps allow company information to be applied to vehicles are very durable and can come in a wide variety of appearances and themes. This is a very cost effective way of advertising a business as everywhere is vehicle is driven, the company is advertised, and therefore it can reach a large market area without even realising.

There are many ways in which a company can advertise itself. It is critical that businesses keep themselves known, and keep attracting customers. Whatever way a company advertises, whether is is through direct mail, media, online and even through car graphics, the company must think about how best its customers are reached and how much money they can afford to spend on advertising their business.

Visual Marketing Concepts And Visual Advertising Techniques

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.

Marketing Strategy In Russia – Market Research, Public Relations, Advertising Media In Russia

Developing a Perfect Marketing Strategy in Russia

Effective marketing and advertising starts with developing a perfect marketing strategy as it helps you in achieving your business goals. A marketing strategy includes below given steps which you need to follow to earn maximum return out of your investment:-

Market Research

If you are planning to launch your products in Russian market, it becomes necessary to do thorough market research. Marketing research in Russia is very important as the decisions like which advertising media to choose, in which area of Russia, the products should be distributed etc., can be taken easily with the help of results achieved out of market research in Russia. Various market information like size, growth, social trends, demographics etc., can be achieved through market research. If you have complete information about the market, you will be able to implement effective advertising strategy for your products.

Public Relations

If you are newly launching your company in Russia, then it becomes necessary that there should be a very good reputation of your company amongst the consumers in Russia so that you can sell your products or services easily. An advertising agency in Russia offering PR services in Russia works towards developing a positive image about your company in Russia which gives great results in terms of sales and profits.

Advertising Media

Choosing a right advertising media is also important to develop a perfect marketing strategy. Whether you want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia, depends on the type of product or service you are trying to sell. You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into your customers. There are many people who hear radio all the time, so if you advertise your products on Radio, you may get attention of those people.
If you need to market your products successfully in Russian market just visit , which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market your products in Russia.

Mobile Advertising Is Future Potential For Online Marketing

Mobile penetration in India is the second highest in the world today. It is said that the global mobile marketing industry is expected to grow to $24 billion by 2013 and with over 300 million mobile subscribers it is no surprise that the mobile advertising space is bubbling with enthusiasm.
Today, mobile web users utilize their mobiles to access the Internet almost as much as the traditional web. Mobile phones are a constant companion and one is almost certain that the user will read the advertisement. Hence, there can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem.
Advantage mobile

Apart from online advertising, there is often no way to check if anyone views/ reads/ listens to the advertisements. With mobile advertising, one can overcome this challenge and interact with target customers in a more efficient manner. Today, mobile advertising is finally coming out of the bulk SMS push model to a more sophisticated and targeted mechanism to reach out to the right users, at the right time. There are millions of mobile subscribers and each one of them can be reached through Mobile Application Advertising and marketing.
A mobile phone definitely qualifies as one of the potential marketing and advertising media devices because of its inherent characteristics such as being the most personal touch point, providing anywhere, anytime access to the customer. It can also trigger instant actions, responses and conversions can occur in real-time. Moreover, the mobile channel unlike the online one can be completely controlled so that spam can be minimized, thereby making marketing and advertising relevant and non-intrusive.
The way forward in mobile advertising would be targeted customer data driven marketing and advertising. Subscribers need to be carefully targeted based on their demographics, preferences etc. As long as the operators are able to make sure that they do not irritate the subscribers with too many messages and spam, mobile advertising can be a win-win for all.
Xebec eMedia & Mobile Advertising

Xebec eMedia was launched two years ago in order to bring together their expertise on brand building into the new age medium and offer additional services to their clients. In its endeavor to make advertisements relevant to its clients Xebec eMedia introduced mobile advertising to its array of services. Taking into account the cost of interaction & transaction of a mobile being low, Xebec eMedia leveraged on the future potential that mobile advertising has to offer.
Xebec eMedia works alongside with clients, who understand the mobile medium and are ready to unearth its true potential. It understands the clients requirements and creates specific solutions that have far reaching effects.
Advertising is an important tool for most carriers. Capitalizing on the abundant opportunities such as 3G, mobile video, GPRS and many such interesting models that mobile advertising has to offer, Xebec eMedia is all set to deliver campaigns that would work in measurable ways to achieve the set objectives of its clients.

Advertising Post-testing

The projective techniques are used to overcome the barriers of rationality, logicality and politeness, which often play an important role in case of direct questioning. In direct questioning people often tend to give politically correct answers that are considered right by many. Also they try not to hurt the researcher and thus avoid negative answers. In case of projective techniques, an indirect approach is adopted. Instead of asking questions, the respondents are subjected to different test. These include the associations test, sentence completion test and thematic appreciation test.

Association tests attempts to get an immediate response to a stimulus such to get an immediate responses to a stimulus such as a word or picture by asking the respondent to say the first thing that comes to his mind. Sentence completion tests are an extension of the association test. Here the respondents are given incomplete test use pictures, which are shown to respondents. They are asked to tell stories about the pictures. These descriptions and interpretations are analyzed to find out about their attitudes.
In depth interviewing the respondent is first put at ease by the researcher while he tries to build up a rapport with the respondents. Then the respondents are asked leading or probing questions to bring out his underlying subconscious reaction to the brand or organization advertised. The questions are never structures and the interview is always conducted in a free and cordial manner. The flexibility and freeness brings out many facts. Which usually are hidden beneath the conscious mind of the respondent? Depth interviewing needs to be conducted by highly skilled and trained psychologists to be able to fully explore the attitude of respondents.

One often face the problem of artificiality a while conducting pre-testing. This problem is easily overcome during post-testing. Post-tests attempt to measure the actual effect of real advertisements in real situations. This is a more practical approach to measure the effectiveness of car mat advertisements. Different types are conducted as part of post-testing advertisements.
Whatever the purpose of a car mat advertisement, its first task is to be seen, read, or heard. Every advertisement uses some means or other to get attention and hold it. Here comes the first big hurdle recognition. This is simply a matter of identifying an advertisement that one has seen before. Recognition is a necessary condition for effective advertising. If advertisements cannot pass this hurdle, it will probably not be effective. Recognition tests are usually used for print ads.

While many types of recognition have been designed for the car mats advertisements. The starch recognitions test sends newspaper or magazine to respondents and then sends interviews to conduct the tests. Starch tests usually finds out the recognition rates of various elements of the ads like the visual or illustration, headline, logo, body copy, color, size, shape etc.

Advertising Techniques In Print Media

The publication such as Newspapers, Magazines, Portfolio, Brochures, Tabloids and Pamphlets is a tool used by the advertising industry to promote certain products and services using advertising techniques.

There are two types of advertisement done on newspapers. These are the advertisement on classified section and the advertisement in between the category of newspaper contents.
The ads printed on the classified section are the cheapest because they do not require using creative advertising techniques.

Every word corresponds to a price that is why every word counts. To save on advertising, some companies carefully plan the words or message they want to convey to the public. Depending on the publication, there are newspapers that also set a specific price for the line used in a column.

Often, there are advertisements printed on classified section that use wider space, colored text and images. The space, colored text and its size, and images have a corresponding price.

The wider the space, the higher is its price. The same principle holds true to the size of the text and the colors used. More colors require higher costs especially when it involves photos.

Many businesses rent the whole page to promote their products and services. They use different advertising techniques to catch the attention of the readers.

Some businesses use lesser words but feature catchy images or photos to send the message. There are also several enterprises that do the other way around.

Many of the publications today allow advertisement on other pages of the newspapers or tabloids besides the classified. The location of the advertisement is crucial to the pricing.

For example, if the advertisement is printed on the back portion of the newspaper, the price is the most expensive. If it is printed on the second page after the headlines, it is still costly.

Lifestyle and Entertainment section also sets a high price mainly because many people buy the newspapers exactly to patronize that section.

Each section in the newspaper has its corresponding price, and the price differs according to the variety of advertising techniques used and the contents of such section.

The same principles hold true to magazines, although the prices are a bit different depending on the reputation of the publisher, the type and popularity of the publication.

In addition, magazines are often the places to advertise expensive merchandises especially the creations of international designers.

Fashion, Lingerie, Perfumes, Jewelry, Electronic devices and gadgets, Sports car, International hotel and resort chain, Tourism and Travel, and International Airlines are just few of the many advertisements published on magazines.

For others, magazines can reach wider and more audiences because they can go international. They are made available in many countries covering few continents.

Newspapers on the other hand have its audience coverage limited to States, Cities, County and Provinces of a country and at rare times, few international capital cities.

Among the magazines published, the ones that are devoted to entertainment, travel, science and discovery, car, and politics are the bestsellers.

They also have the most creative advertising techniques and the most expensive advertising prices.