Monthly Archives: March 2016

Future Trends In Outdoor Digital Advertising

Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.

Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.

Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.

Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.

Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.

Why Pay per Click advertising is important for your business

Pay per Click Advertising, or its short form, PPC, is a good way to promote your business or website on the internet, since it will help you to get targeted traffic to your site, and, therefore, increase your sales.

The leading PPC platform, with approximately 75% market share, is Google AdWords. It works in two different sections, the search network and the display network. The first one permits you to announce on Googles result pages. The Ads will be displayed either on the right hand column or at the top of the search results. The main advantage of making your online marketing using the AdWords platform is that you will actually attract for you web site potential clients that are searching for exactly what you offer. This is what makes the PPC advertising different from other types of online marketing. The advertisements are showed in order to fulfill a demand. That is why the results are great and come fast.

The display network, on the other hand, allows you to promote your site or product on hosts’ websites. In this case, the Ads can be published in text, banner or video format. This is also a good way to build your brand on the internet and become famous among the users. In order to get the best of the PPC benefits, you can target your advertisement demographic and geographically. This method will ensure that you are going to promote your services among people who are more likely to become consumers and also to make people know new products or services that they would not search for.

The PPC advertising help you to make your website be displayed on the top of the search engine result pages faster than a SEO service would do. The traffic on your website will increase immediately, but to take the maximum profit of a PPC campaign, it is important to offer users services and products that they are able to buy online or at least enquire about.

This is the best option for ecommerce sites, but maybe a not so palpable choice for the service industries. However, even if the campaign to not represent a immediate profit for the service industry, the increase on the number of access can be turned into real clients if you encourage user to enquire online. Maybe you will have to offer some advantage to the user first to make the deal later.

Make A Brochure Free Online

Any promotional material can nowadays be made online. The same is with brochures. Lately, brochures have transformed into a valuable tool for the marketing sector all over the world. Big and small companies that are aiming to raise their profit are using the benefits of brochures.

If you are looking for a great way of making advertising materials, you should start thinking of making a brochure free online. This is possible to be done if you have the right software in your computer. It is important for businesses to invest in these design programs since it will give them the chance to lower their marketing costs.

Some of the most popular brochure making tools on the web is Corel Draw and Photoshop. With their help even an amateur that is able to use this software can make a beautiful and interesting brochure.

The easiest way to make a brochure free online is to find some of the free templates which will be the basis for the final design. In case that you prefer to rely on web programs like My Brochure Maker, you can do the templates yourself. There are brochure templates offered on the website that are completely free.

Make a Free Brochure Online

For one company, no matter is its small or large, it is important to be knowledgeable on how to properly create and use a brochure. A brochure is a type of leaflet which can be used to promote the items that one business is selling

Some companies though dont have a lot of money to invest into advertising materials, and in that case is strongly advised for them to make a free brochure online. There are actually numerous websites on the Internet that offer this opportunity.

You can opt also to use some of the available online sites that can be used to create free brochures. One of them is Mybrochuremaker and another popular site for creating free brochures is HP and Mycreativeshop.

When it comes to how one should make a free brochure online, the help can be taken from some of the many online print companies that offer free design templates. Such templates can be easily downloaded, adjusted according to your preferences and later printed. Creating a brochure is a very important process when one wants to plan a marketing campaign and to promote the products and the services of one company.

Salon Brochure Design

Brochures are the best option to advertise any kind of business or company no matter of the nature of its existence and no matter whether the company is small or large. Like that, there are salon brochures which are able to promote services and products of anyone involved in this business. When creating such a brochure, you will be glad to know that many different salon brochure design services are offered by different brochure designing websites.

You see, beauty parlours can benefit a lot from promoting their business this way. However, there are some things that they must keep in mind when creating their brochure. The first thing is to make sure that the copy of the brochure is attractive, crisp and informational, all at the same time. In case that they are able to make direct to the point copies, it will give a prospective client the chance to understand benefits of the product and services the salon business offers.

Novice Blog Advertising

Blogs which are also identified as net logs are the new factor online. They may be pretty much a platform that you simply can use that will allow you to post your thoughts on most any topic that you just need to. They could be made use of for journaling, promoting, writing, and publishing, anything that your heart desires. Nevertheless, in case you are a newbie and new blogging in addition to advertising and marketing, you’ll find some very important details that you simply will wish to know.

Blog marketing is fairly uncomplicated should you have a advertising thoughts. You are going to find that many people use blogs as being a diary, and numerous occasions these blogs which have been utilised for this goal usually are not intended to produce them money, but just a way to put there thoughts on the market and uncover other folks which can be going through exactly the same thing. In case you have in no way even had a blog just before, the easiest thing that you can do would be to commence 1, and just journal in it for a while. This can let you discover just what it takes and what it is all about to help keep up a weblog. As you are just journaling your thoughts and what is on your mind, you’ve got practically nothing to lose and nothing at all to get. You dont even have to make your blog public in case you do not want other individuals to study what you’ve to say. That is a private preference. Nevertheless, carrying out this can let you see how it works. Then you definitely can move on to trying to market place a product or perhaps a service.

Employing a blog to industry a thing is cheaper than making use of a site. This is due to the fact there are countless cost-free ones on the market which you can use to obtain the word out, and they are truly just as beneficial as acquiring a web site that you just pay for. You will find certainly some advantages to acquiring your own URL, but to get a novice, a totally free 1 will function until finally you receive the hang of it and want to move it all above onto your own personal server. The free of charge blogs are just not that customizable. If you’re not familiar with HTML, you will come across that your weblog will look like everybody elses. But, that is ok inside the beginning. You are able to normally make adjustments later on as soon as you might be becoming thriving.

After you have your personal weblog, you happen to be in charge from the subject material that’s posted on it. You can determine what is mentioned, and what is not. You’re immediately after all writing it all, correct? So, the sky may be the restrict. Irrespective of whether you wish a blog that does web page reviews and takes nominations, or you want to sell items that you make out of the home, the choice is yours. Applying a weblog to get the word out about whatever you desire too is a good way to market and market one thing.

Weblog marketing and advertising can get complex when you let it. It really is seriously only as really hard as you make it. When there are actually some bloggers around which might be generating a six figure revenue together with the use of blog advertising and marketing, we all realize that it might be performed. We just choose to know how. Well, for any novice, begin modest, and be steady. The six figure bloggers all did. They started with one particular, constructed it up, after which additional one more blog, built it up. Then, maintaining up both blogs and not letting them fall behind, they continued to add far more and far more. Naturally they had enable, and they outsourced a lot of their operate. If you’re trying to make a enormous earnings with blogging, you’ll need some help.

Blog advertising is an excellent thing to learn. In the event you can sell items from a weblog, it is possible to sell them anywhere. Making dollars by utilizing a blog is one of the most satisfying points which you will ever master the way to do. Just don’t anticipate to make money more than night, know that you might have to work at it regularly everyday, and don’t forget to place into it what you wish to get out of it.

Out of Home Advertising with Health Club Media

Looking for an OOH advertising channel to reach the health-minded, mobile, and affluent demographic? Whether your message pertains to college students, seniors, mothers or business people, health club media provides many effective touch points for your target consumer.

Numerous out of home advertising opportunities exist at fitness clubs, including digital displays, indoor panel posters, yoga mats, sampling/giveaways, sponsored music, backlit displays, branded weights and floor mats – just to name a few. An advertiser can utilize the various media types to target consumers in the classroom/studio, locker room, restroom, cardio room, weight room, lounge or reception area.

Benefits of the Health Club Advertising –

Health club advertising tends to reach a more active, affluent demographic. Recent trends have moved the age of the demographic from younger to more moderate. For example, people in their 40s and 50s are seeing the benefits of fitness clubs, plus many gyms have begun implementing programs for active seniors. In fact, according to American Demographics, over 17% of gym-goers are aged 55 and over. However, it’s still very effective in reaching the 18-49 age group as well.

Advertisers can engage specific groups of consumers with health club media because of the many different ways a message can be delivered using the medium. However, with a full club campaign, targeting additional demographic segments simultaneously is also easy. Another benefit of health club advertising is the association of your product with a healthy lifestyle. By including fitness centers in a campaign, the advertiser connects with people who take care of themselves and want healthy products.

How the OOH Medium is Used –

To target different demographic and lifestyle segments with health club media, advertisers can use location, health club type, program and time of day.

Geographic location is one way to reach a specific demographic segment. Look not only at the demographic make-up of that particular area of the market, but at the surrounding areas as well. Check to see if the gym or health club is located in a heavy office area (white collar workers), school/college area (college students or mothers) or affluent neighborhood.

If targeting by behavior or lifestyle segment, the type of fitness center can make a big difference. For example, gender-specific clubs and family fitness centers are going to have quite different consumers. Incorporating specific health club types into a media plan is a great way to target specific lifestyle segments.

Targeting by program can be a great way to get your media in front of the senior, college students, mothers-to-be and business people demographics. For example, express workouts, yoga/Pilates and personal training sessions draw different types of consumers, making niche targeting simple.

Reach consumers during different times of the day using specific media products that allow for day-part scheduling. For instance, the younger demographic typically works out later in the day, while seniors work out in the morning. Many digital networks allow this type of scheduling. Other options might include providing the front desk with coupons to be given out at a certain time or scheduling a promotion to hand out samples to specific groups at specific times.

Television Advertising For Better Visibility

Among all conventional advertising options Television advertising has emerged as the most powerful form. The major difference being it as a blend of audio and video advertising messages with infinite varieties in to contrast to other advertising platforms like newspapers, magazines, journals, periodicals, radio stations, and even websites. As per a recent survey, on an average each American spends nearly four hours watching television. Without any doubt, Television is indeed the King among all advertising mediums as it has so much influence on people. And I would also to mention TV advertising as the King of advertising costs as well. It is the most expensive among all.

Before you decide to advertise your product, you need to carry out a market research or survey to know the response of consumers on your product as well as competitor products. Each and every Television advertisement should follow many stringent standards. Television advertisements can be utilized for not only to market your products but also can prove to be effective for a successful election campaign of a politician as they have direct influence on public opinions. Let us now discuss the pros and cons involved in television advertising.

Advantages:

Even though television advertising is not that rapid to make an impact as search engine advertising, it effectively manipulates consumers and gradually persuades the target market.

Television advertising allows the advertised product to impact a large number of people in very short time.

Television facilitates the message to be conveyed through a combination of visuals, sound and action.

TV advertisements can also target customers in a local community or in rural areas through independent stations and local cable service providers.

Different sections of consumers or customers like kids, house wives, and teenagers can be targeted through different channels and at different timings.

They provide suppleness and selectivity options for its audience.

Creativity can play a key role in television advertisements and this can be of great benefit especially for small businesses.

Disadvantages:

As mentioned above, the costs related to television advertising are huge.

The duration of advertisement displayed in television is short thus making it difficult to convey the whole message.

Television advertisements are occasionally vague, as they fail to show much about the product.

All advertisement ought to be creative enough to catch the attention of viewers.

It is often complicated to alter a television advertisement unlike other advertisements like in newspapers.

It is a very complicated procedure to produce a Television advertisement as it involves hiring actors, editors, director or an advertising agency.

Each and every Television advertisement should follow many stringent standards. Television advertisements can be utilized for not only to market your products but also can prove to be effective for a successful election campaign of a politician as they have direct influence on public opinions. Let us now discuss the pros and cons involved in television advertising.

It is a very complicated procedure to produce a Television advertisement as it involves hiring actors, editors, director or an advertising agency.

As discussed, television advertisements have its advantages and disadvantages. Hence it is imperative to choose rightly based on the purpose to reach out to their target consumers impeccably.

Web Banner Advertising Vs Search Engine Advertising

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

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Banner Design.net owns and operated by the same people behind BannersMall.com. As the most successful banner ad design service on the web, BannersMall.com has assisted countless companies become established as well as successful with the help of their banners. With over 75,000 banners created and 6,000 highly reputable clients.
Banner Design.net follows stringent continuous improvement principles to provide customers high quality flash baners. This has helped our clients to increase the click-through-rate and conversion on their websites. We offer an economical and efficient way to reach-out to prospective customers. It has transformed us into one of the most sought after firms in the banner designing industry.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Gain Massive Exposure Of Customers By Outdoor Advertising Flags And Banners

Outdoor advertising flags and banners are remarkably effective solutions for advertising or promoting different marketing campaigns. Location plays a crucial role to achieve the best out of these outdoor vinyl banners. One should keep in mind about the location while making final choice for advertising flags and banners. In order to attract massive attention, marketing flags should be placed at that site where potential customers can easily see these banners from a distance as well as close up. A right selection of location, content and design of outdoor vinyl flags and banners can make ones business known to every person who passes by. Now, one can easily customize outdoor advertising flags and banners with all the appropriate information, marketing policies and extensive service portfolios.

Choose a perfect design and banner

A quality and colorful advertising banner can patronize clients business in a most effective way and heighten the trade to a next level. Design elements should be attractive and contemporary. Extend the clients base with the efficient location, information, design and banner quality. Nowadays, banner printing industries are continuously rising in the market as trade show displays and banners are in demand amongst corporate activities.

Choose the banner that lasts long

A wide variety of publicizing banners are available in the market for business or home usage, which will remain good for a longer time. These are armed with some beneficial features like UV resistant, easy to install, waterproof and many more. Quality is basically defined by their fabricating materials and designing processes. Usage of thick material during fabrication can enhance its lifespan. Generally outdoor advertising flags and banners last for a long time as these are primarily coated with scrim vinyl polymers which effectively prevent the fading of graphics and content due to continued exposure to sunlight. These displays are considered as a great way to drive sales and generate interest amongst potential customers.

Site selection

Keep in mind about the perfect location before considering outdoor advertising flags and banners to promote the highlighted business campaigns and offerings. Outdoor banners as well as flags can be easily installed at any sites as they are firmly fabricated to deal with abnormal weather conditions. These vinyl banners are printed with all-weather heavy materials of the international standards quality. All the flags and vinyl displays are designed under the presence of experienced professionals to ensure maximum reliability and quality.

Airport Advertising In Different Indian Cities

Any kind of promotion that is launched through an out of home media comes under outdoor advertising, Advertising through outdoor media has become one of the common means of promotion implemented by advertisers and brand owners. One of the major avenues of advertising through outdoor media is airport advertising. Airport advertising campaigns are launched through airport signages, product displays, wall wraps, LCD/LED ad displays, billboards etc. Providing a larger than life impact about the brand on customers mind, an OOH Ad display is one of the engaging means of presenting a brand communication. In todays article, let us take a look at the ongoing trend of outdoor advertising in different Indian cities namely Hyderabad, Jaipur and Kolkata.

Hyderabad Airport Advertising
The capital of Andhra Pradesh, Hyderabad is one of the largest metropolitans, the sixth most populous Indian city and also the sixth-most populous urban agglomeration in the country. Known by its nickname as the the City of Pearls, Hyderabad is also referred as the Heart of the Indian Peninsula. Tourists visit Hyderabad for leisure or business tours all-round the year. Hyderabad Airport Advertising is therefore one of the in-demand modes of promoting any brand or business.

Jaipur Airport Advertising
Popularly known as the Pink City of India, Jaipur is the capital and largest city of the Indian state of Rajasthan. One of the planned cities of India, Jaipur is located in the semi-desert lands of Rajasthan. The city remarkably attracts tourists from all across the world for a leisure tour. Jaipur Airport Advertising campaigns are widely deployed by various advertisers in the city. Jaipur is a frequently visited Indian city which is why it is a must for ones brand to launch an airport advertising campaign in Jaipur city.

Kolkata Airport Advertising
Formerly known as Calcutta, Kolkata is the capital of the Indian state of West Bengal. The commercial capital of East India, Kolkata is frequented by business owners from time to time for various business related tours. There are also various tourists who are attracted by the citys charm. Known as the City of Joy, Kolkata is one of the ideal destinations for tourists. Kolkata Airport Advertising campaigns of various brands are implemented by outdoor advertisers at the airport area. One of the best places for a brand to communicate its message, Kolkata Airport Advertising is one of the popular OOH avenues where key players in outdoor domain try to position their brands.

Advantages Of Using Promos In Your Business

Promos are considered one of the most effective and cheapest means for marketing. Corporate gifts or promos are not very expensive and can be less than a dollar as well. According to the reports of an Advertising Specialty Industry, around 56% of people keep the promos, while 58% of the people remember name of the company printed on the promos. Promos are cost-effective means of advertising brand image of your business. This article discusses about some useful tips on how you can make the most of promos for a campaign.

You should be aware of the wants and desires of your prospective clients:

Promos that you use must be market driven. It is very important customers appreciate the promos that you give out; as this will help you increase your customer base. Therefore, what you can do is, make the promotional products the way your clients expect them to be. You will have to spend time conducting research, when it comes to determining the right promos.

You must be very cautious all through the process, because business organizations have the tendency of losing their core message in their attempt to target niche audiences. Your brand identity must be clearly expressed in advertising merchandise so that people wont have any problem getting the message you want to promote.

Remember less is more:

You should keep in mind the concept of less is more while designing promos for marketing. You should keep the text and color to the minimum to attract attention of prospective clients. Too many colors and words tend to make the promos look messy and chaotic. There is amazing elegance in simplicity and this helps you effectively project your business message to your clients. Untidy presentation shows lack of professionalism and leaves behind a negative image in minds of the clients.

Many consider bargaining or haggling a desperate act in business. It is actually a business negotiation process that a wise entrepreneur does to cut down the overall cost. Once you are aware of the basic negotiation skills, you will be able to save substantial amount of money.

Some of the commonly used promos include T-shirts, pens, gym bags, mugs, and other useful pieces of merchandise. Targeted promos for your customers generate more sales and help attract attention of clients to your site. Make sure to give out good quality freebies, as your company image will crumble down when you offer cheap promos.

Using promos for marketing is one of the most affordable means to increase your profit margins and improve your business. So, keep in mind the three useful abovementioned pointers and create a brand image of your business with promos or promotional gifts. You will be amazed to take your business products and services to an altogether new height with such promotional items.