Monthly Archives: March 2016

Brief Notes About Some Frequently Used Online Advertising Terms!

We frequently come across various terms in online advertisingsuch as Adserver, Adserver India, Publishers, Online Publishers etc. In this article, brief notes about some of the frequently used online advertising terms are explained.
What is Adserver?
An Adserver is a computer web server that stores ads which are used in online marketing. The purpose of an ad server is to deliver the stored ads to website visitors. The content of the web server needs to be constantly updated so that the webpage (on which the ads are displayed) contains new ads. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advertisements (banner ads, viral ads etc) will appear, the number of times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver.
Importance of Adserver
ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites. An ad server also helps in determining the ROI for an advertiser on a particular website by performing various tasks such as counting the number of clicks/impressions for an ad campaign and generating report. Adserver is of two types- local ad server and remote or third party ad server. A local ad server is typically run by a single online publisher which serves ads to that publishers domains. Remote ad server serves ads across domains which are owned by multiple publishers.
What is online publishing?
To publish means to distribute. A writer publishes his book from a publisher to distribute his work amongst his customers. Likewise, online publishing enables brand owners to distribute their brand communication (in the form of adverts) amongst the target customers.
Importance of Publishers/ Online Publishers in online advertising
By publishers in internet advertising, we refer to those experts who publish the various online ads such as banner ads, viral ads etc on behalf of their clients. The importance of online publishers is equally important as the publishers of books, journals, magazines etc. Any internet advertising campaign cannot be deployed without the help of online publishers. In brief, Publishers from the perspective of online advertising are those professionals who provide online services, products and advertising solutions to its clients.

Advantages Of Free Ads Websites

Advertising by the instrumentality of free classifieds is really on top these times. You can promote your business on thousands of free classified ads websites. And by the way, one good site that youd like to take into account is Adsfarm.co.uk which offers a great posting service for the UK.

By submitting free classifieds you can sell your own stuff such as your car, guitar, computer etc. or advertise your business. Free ads also offer the possibility to people to buy the desirable things. Purchasing online is a real pleasure for the interested ones- so easy and effective! Thats why free classified ads are considered to be a grand source of big sales.

There are several advantages of posting free classified ads:

Firstly, is totally free of cost. So, you dont have to pay anymore those high charges for advertising on newspapers, TV etc. This refers to huge money savings.

Secondly, you can find your targeted customers from your area using free local classifieds. Adsfarm.co.uk the above mentioned site provides search in England including ads for its largest cities like Bristol, Cornwall, London, Manchester and many more. Here you can also find free classified ads for Scotland, Wales, Republic of Ireland/Eire and other countries. So, it also saves time for your marketing research.

If you have a website about your UK business, then you can attract traffic to it availing free classified ads UK. Many free ads UK sites, including Adsfarm.co.uk, allow you adding your business link to the advertising. Websites devoted to free advertising have plenty of visitors daily which mean that you can sell a lot of the advertised things while getting direct traffic to your site. So, you also save money on your business website promotion.

Free ads help the seeker find the wanted product or service in his the local area. You can find flats to rent, jobs, men and women clothes, businesses for sale, travel tickets, electronics, pets and everything else you need.

Posting takes 1 or 2 minutes which makes it very quick and convenient. You can place ads according to the type of your business and your local area. Therefore in no time your advertising becomes visible for all the website visitors. There are no limits to advertise.

Posting free ads UK has incontestably a beneficial impact on your UK business. Free classifieds serve also as an informational and search support for people that want to buy some good stuff.

Advantages Of Out Of Home Advertising

Out of home advertising is the oldest medium of advertising but it still continues to grow and develop today. Advertisements are everywhere around us. Consumers are being constantly bombarded with advertising messages and billboards keep popping up on highways. But with all the advertising campaigns out there, how will a business know if they are getting their benefits from their investments on advertising? Business owners, advertisers, marketers and Best Advertising Agencies can be reassured when they advertise through this medium simply because of the following:

Effectiveness

Out of home advertising can reach the potential consumers in a cost efficient way that it will make a better investment for advertisers and marketers. It provides a richer brand impact on the target consumer. And when included in the media mix, it will further improve the effectiveness of other advertising media. People spend most of their waking hours outside their homes thats why advertising outdoors has been proven to be a very effective approach.

Flexibility

Advertisements can also be placed anywhere as long as it reaches the target consumer. Its not limited to inside the consumers home and can be placed near the point of purchase. And this will give the advertisement a greater call to action. Location is very important to out of home advertising. It is important for advertisements to be at the right place and at the right time. The flexible nature of outdoor advertising also provides the audiences and engaging brand experience.

Technology

Technology such as digital media or outdoor Digital Media can also be incorporated with out of home advertising. Outdoor digital advertising are able to make use of the latest technology available to create an incredibly eye catching advertisement. This will also make advertisements more interactive and engaging for the consumers. With the aid of technology, advertisers will be able to come up with new tools and strategies to reach the consumer better and communicate the brand message more effectively.

Availability

Out of home advertising is available for consumers to see 24 hours a day, 7 times a week. Advertisements will be available for a consistent period of time. Whether its night or day, rain or shine, advertisements will be there to communicate the brand message across. Unlike TV, radio or print advertisements, when a consumer comes back, the advertisement will still be there. The consistent availability of the advertisement will also contribute to its repetitive advertising which will improve the ad recall rate among consumers. The consumer will also be constantly reminds about the brand.

Target

Out of home advertising can also target effectively when it is placed at the right location. Say for example, in Billboard Outdoor Advertising, placing it at a high traffic area or where the target consumer is will allow the advertisement to communicate the message to the right people. Most of the audience outdoors are bored waiting or stuck in traffic and will usually look for something to occupy or pass their time. That is why this is a great opportunity to take advantage of that idle moment to entertain and promote the brand. Outdoor advertising provides an opportunity for advertisers and marketers to catch the attention of consumers who are on the move.

Getting The Most Out Of Social Media Advertising

The growing world of social media is both powerful and intimidating, and if using it for social media advertising, done wrong it can be an absolute disaster. Getting the most out of social media advertising is about knowing who your target audience is, and how to get them to engage with your product or service.

Let’s not forget that social media done badly can be worse than social media not done at all and with so many companies now trying to include social media in online marketing campaigns, it is vital to get it right. Social media advertising can be a time consuming process and involves lots of monitoring if you want to be sure you are getting a good return on investment.

Many online marketing agencies now carry out social media advertising campaigns for clients, due to the amount of time needed to study and plan results and strategies. There are various ways to go about social media advertising. Take Facebook for instance, any company can create a profile or group for free, offering information about the latest products and services to members or ‘friends’ of that group or profile.

MySpace is another social media site that is great for creating profiles and spreading news of promotions or offers by word of mouth. Many companies can set up social media profiles and create networks of followers and friends in order to promote services and products. Knowing how social media sites work will also help when carrying out social media advertising strategies.

Your advertisements must also be the kind of thing that is going to attract those they are aimed at. This may seem like an obvious thing to say but sometimes it is difficult to get into the mind of someone else, especially if your product/service is aimed at a different age group, sex, religion, culture etc. It is surprisingly common how adverts can go to waste simply down to the fact they are not attracting the right kinds of people and not sending out the right message in the right places.

Competition for social media advertising is rife so it is worthwhile spending some time and investing resources into getting your social media advertising strategy just right. Having a good social networking presence can have serious benefits for your company, but getting it wrong could be a completely different story.

On Choosing The Right Advertising Channel For Your Brand

An advertising media plays a significant role while positioning the brand amongst target groups. It is through the very advertising channel or medium that customers access the brand message and are motivated to buy or adopt the product. A strong channel of advertising provides a rich impact about the brand on TGs mind while a poor advertising channel fails to provide the targeted impact amongst target groups. While choosing or deciding on the channel of brand communication, the advertiser should thoroughly understand the objective of the campaign and accordingly choose the medium or channel of advertising.

In todays article, let us take a look at some means of advertising implemented by brand owners to advertise their brands amongst customers and also find out how each and every medium is important to effectively convey the brand message to target customers.

Television Media

Television advertising i.e. a promotion campaign of a brand or service through a television channel or channels is one of the popular means of communicating any brand message to customers. Television Advertising has a major advantage as compared to other means of promotion. Enriched with audio-visual effect, customers love watching the various brand commercials that are telecast through the numerous television channels.

Radio Media

Radio Advertising is one of the cost-effective means of promoting a brand amongst customers. Radio advertising campaigns also provide a mass appeal as one can easily access the brand message through a radio channel. The rising number of FM channels over the years is an insinuation how radio advertising is still popular as one of the effective means of brand promotion.

Print Media

Print Advertising includes any form of brand message that is available in a written format. Brochures, fliers, pamphlets, leaflets, classifieds etc. are some forms of print advertising widely adopted and implemented by brand owners to advertise their products amongst target groups. Though there is a rising popularity of new age media, print ads are still effective means of brand communication which is why innumerable numbers of brand and business owners still launch various promotion campaigns through print media.

Outdoor Media

Outdoor Advertising is one of the conventional means of promoting a brand, business or service. Billboard advertising, hoarding ads, wall posters, paintings, kiosks ads etc. are some forms of outdoor advertising. Over the years, the induction of digital technology has brought about a drastic and dramatic change in the OOH domain. Providing a classy look about the brand in a larger than life format, an OOH media provides a strong brand appeal on customers mind.

How To Attract Customers To Your Store

One of the major questions which marketers tend to ask is how to attract people to their store. Whether the companies are selling a product or a service, there are key aspects to ponder upon in order to attract the customers to the point of sale or point of service. This article will provide important tips on how to attract customers to your store and a focus will be placed on the shoe industry.

Understanding the Consumer Behavior Process plays a vital part in any organizations survival. Companies should understand all the steps in the CBP so as to better focus their marketing and communication effort. In the consumer behavior process, the customers understands that they have a need to fulfill (problem recognition), then they go in search of information concerning that need (information search). After undergoing all types of search, they evaluate whether there is a better alternative. They wonder whether or not the need is important before making a final decision (purchase decision). The customers decide whether they want to go ahead with the need, that is buying the product or service or whether to leave the need unfulfilled. Hours or days after the purchase was made, they determine their degree of satisfaction (post-purchase behavior). This is how the consumer behavior process works. It is important to note that positive or negative word of mouth is directly related to the post-purchase evaluation of customers.

In the shoe marketing sector, the CBP is generally as follows:

Problem Recognition: The customers need a pair of shoes whether they are ladies shoes, men shoes, teenager shoes, sports shoes, toddler shoes among others.

Information Search: They go in quest of information by visiting several stores and websites. They want to obtain maximum information about price, quality, color and sizes.

Alternative Evaluation: The questions which they generally ask themselves; Are the prices okay? Do the shoes match my personality? Should I buy a new pair of shoes or should I wear the old ones? Should I buy a pair of slippers or beach footwear instead of stiletto heels or a pair of ballerinas?

Purchase decision: A decision is made. The customer buys the pair of shoes or drops the idea of buying one. He may also decide to buy other things instead of the pair of shoes he initially aimed to buy.

Post-purchase evaluation: The customer determines whether the shoes are value for money and whether he/she is satisfied with the shoes products.

Recommendations

Problem recognition: Advertising and communication of your shoes products are essential to be visible to potential customers. There are several ways to advertise namely in-store, on newspapers, on radio, on the internet via websites and social networking sites, on e-commerce sites among others. The HD shoes photos should be neatly taken. To gain a competitive advantage, companies can also use high definition animation of shoes on their websites. There are two types of animations which can best be used for websites. They are 360 degree animations of shoes and 3D animations of shoes. The customers can rotate the shoes Flash animations on the website using the computer mouse. This helps create a unique online experience and also aids in the promotion of viral marketing.

Information Search: Stores personnel must be prepared to provide all information of shoes products to potential customers. How to grab attention? By advertising on websites, newspapers, fashion magazines, sports catalog etc. Another important aspect to consider is the physical evidence of the store. The sales staffs should be friendly, wear neat uniforms, always ready to help when needed, a light music in the background, excellent lights that reflects on the shoes and make them shine, chairs and stools for shoe testing, mirrors everywhere, smiling faces etc. With regards to the process, the management should make shoe buying a nice experience. No long queues when settling bills, home delivery in some cases, provide a customer suggestion box, giving loyalty cards and having sales promotion from time to time. Customized sales promotion is most welcomed; for example provide 50% gift voucher on shoes when it is the birthday of a loyal customer etc.

Alternative Evaluation: Marketers should provide the alternatives in their own store. That is to provide promotions on a wide variety of items such as slippers, beach shoes, clothing etc. The salesperson should offer the customers a brochure or catalog in case they are unable to decide which shoes they want to take. They can use the brochure in a future endeavor. The aim of the marketer is always to remain in the mind of the customers (evoke set) whether be it for the present or the future.

Purchase decision: Offer credit facilities to customers. Also, those who are buying shoes gifts may have the option to change the shoes size within a certain time delay. The best time delay would be 1 week.

Post-purchase evaluation: The idea may seem crazy but companies can give warranties on shoes for a limited period of 1 month. Nothing is more disappointing to see a new shoe getting damaged days after it has been bought.

These were some precious recommendations which you could use in your shoe store. By simply understanding how consumer behavior functions is a major benefit for any organization. This helps them bring amendments to their Marketing Mix involving the product, price, place, promotion, people, process and physical evidence. There are lots of other factors which can help companies sell their products and services and this will be covered later in other articles.

Now companies are better equipped in selling their shoes!

The Importance Of Market Research In Advertising

Market research should forecast the impact of an eventual advertising campaign. It is a preliminary strategy providing various indicators regarding the most efficient way to approach the advertising process and to consider selling and developing strategies within private or public companies. Regardless of the quality and creativity standards in advertising, a TV commercial or an online campaign cannot be truly efficient if the audience has no interest in the advertised product or service. Market research values a wide spectrum of indicators which gradually narrow a targeted audience. The process has its starting point in generalized information such as demographic information and can identify and interpret even financial data for a particular category of prospective consumers.

Market research is definitely a laborious process because it involves complex procedures such as collecting information, analysis, and interpretation. However, an adequate completion of the entire path results in valid and effective information, which enables advertisers and managers to reduce the failure risks and to prioritize lucratively the major assets of a business in a particular context.

Market research comprises 2 fundamental components, primary and secondary research. Primary research is considered a very dynamic process because marketers are required to collect information, which should later lead professionals to identify consumers’ behavior and profile. Secondary research interprets data that has already been gathered such as statistics on demographic indicators or authorities financial reports. We can easily notice that primary research focuses on prediction, whereas, secondary research focuses on interpretation.

Depending on the outcomes of market research, advertisers will be able to create proficient advertising concepts and to develop them in outstanding ad campaigns.

What Is The Scope Of Ooh Advertising

The scope of OOH Advertising is wide. This blog provides brief information on the scope and also on a few advantages of outdoor advertising. Take a look.
It must be noted that outdoor advertising does not include only the billboards or posters. Any brand or business advertisement that is accessible to customers through an out of home device such as a public transport vehicle, a bus shelter ad, an ad display at the community gate etc. Airport advertising, mall advertising, metro advertising etc. are again a few avenues of OOH advertising that are widely adopted by brand owners and advertisers to promote their brands. The scope of outdoor advertising is therefore not limited to a particular avenue.

A major advantage of launching an outdoor advertising campaign is that it cannot be ignored by customers. Those who walk past an OOH Advertising display easily get attracted to the brand message. They would not mind pondering over for a while to go through the brand message. If the ad message sounds to be beneficial to them, they may even consider of buying the product. If otherwise, they can simply walk past. No force is exerted on customers to go through the brand message. The compelling nature of an outdoor advertising display attracts customers.

An OOH advertising display is also omnipresent. Those who come across the ad display in the morning can re-visit the same site and access the brand information. An OOH Ad display also works as a landmark for many who are not familiar with a particular locality or community. In fact the big billboard display at the community hall or the hoarding near the bus shelter can direct new visitors in your very own locality. OOH Ads also provide good directions to brand address. Outdoor ad displays that provide proper address and contact detail of the brand stores are very informative to new customers.

Is digitalization of OOH advertising tools beneficial?

In today”s competitive and fast-paced world, a dramatic change is observed in the buying habit of customers. Modern consumers are constantly demanding for instant information through easily reachable means. Traditional means of advertising do not suit to them. They look forward to accessing brand information through richer and interactive means. The digitalization of OOHadvertising tools is therefore a highly accepted transition in the overall outdoor advertising domain. Customers prefer digitalized OOH Ad displays as compared to those traditional billboards or posters.

With digital outdoor , advertisers can also communicate with their target customers without any delay of presenting the brand message. Targeting the most suitable audience for the brand and obtaining instant feedback on a particular product or service are also possible through a digital OOH Advertising media. A digital OOH media provides an enhancing experience of the brand on customers” mind which further forms a long lasting impression.

Top 5 Reasons To Choose A Graphic Designer Rather Than An Advertising Agency

Small businesses often hire an outside firm for consultation on advertising and promotion. One option is an advertising agency, and another is a graphic design studio. What is the difference between these two types of agencies, and which is right for your business needs?

Advertising agencies are qualified to do everything from design logo and business cards to television commercials and everything in between. Large advertising agencies may also have a marketing department that will work with you to build and implement a business strategy which may or may not include a corporate identity, branding, advertising, telemarketing, etc. There are various services that an advertising agency presents as options; they may perform only one task.

Graphic design studios can generally put their total efforts into a project. Advertising agencies often have extra services that would not be found in the more targeted service list for a graphic design studio. Although some graphic design studios do have a marketing department available for their clients. Businesses generally need assistance with the message and brand in addition to a well designed piece of marketing collateral.

Advertising and design can get very expensive so it is important to understand which route you should take based on what you are trying to accomplish. As a designer, I often find that clients do not need to hire expensive advertising agencies; much can be accomplished with a graphic design studio, saving thousands of dollars. Don’t get me wrong, advertising agencies have their place, but often a graphic design studio is sufficient.

When to Work with a Graphic Design Studio Instead of an Advertising Agency:

If a large scale advertising campaign is more than you are looking for. There are times when you simply need a brochure, a logo, business card, poster, or other collateral, but not an ad. Ad agencies often charge more for all of their services because they work on such a wide range of advertising projects. Even if you are not using those services, you are ultimately paying a higher price for your projects because of the high overhead at the agency.

As a business owner, you can take on some of the responsibility of purchasing ad spaces instead of using the advertising agency for this purpose, and have a graphic designer work with you on the designs, but not necessarily placement. Many business already have established connections with the venues for publication. Therefore, managing the ad buying and placement is not a problem and can keep you within your budget.

For smaller projects. Ad agencies love the big project, that’s where the money is at, but not everyone has large projects all the time. Graphic design studios are perfect for smaller to medium projects.

If you desire personal service. If you prefer working one-on-one with your designer, you have a better chance of that a graphic design studio. Advertising agencies use account managers to work with clients so you may never meet the designer.

Time crunch. Most graphic design studios are more timely in their work than their advertising agency counterparts as there is typically one designer or team for each project, rather than a conglomeration of departments found in an advertising agency. These days everyone has strict budgets and are trying to make a dollar stretch as far as they can. Choosing a graphic design studio over an advertising agency can help you to accomplish your goals while keeping your project in the black.

Subliminal Messages And Advertising

What are subliminal messages? Well, subliminal messages are affirmations that are given just below the threshold of conscious awareness. Subliminal messages are used to program the subconscious mind or influence subconscious behaviour. This means that anything that is deliberately given to you at a subconscious level in order to change your perspective, outlook, behaviour or beliefs are subliminal messages! Simply put subliminal messages are affirmations that are presented to you at a subconscious level. Subconscious messages are statements that bypass your conscious reasoning faculties and seep into the subconscious mind.

Many people believe that subliminal messages are images that are invisible to you or voices that cannot be heard. This is far from the truth. For subliminal messages to be effective they must be visible and you must be able audible. Subliminal messages are merely hidden or masked behind other things.

For example subliminal messages in advertising usually involve masking images or words so that they blend in with their background and they only becomes apparent when they are either pointed out, looked for, or accidently noticed. The subliminal messages must be visible or else they would not work. The same applies to subliminal messages in recordings. The auditory subliminal messages must be clear and easy to hear if the other sounds are removed. This is the reason so many subliminal messages in audios are masked, or hidden behind, ocean waves or music. They mask or hide the subliminal messages so that you cannot consciously make out what is being or even determine if it is actually a voice. Take away the ocean waves or music and you would clearly hear the subliminal messages!

The reason for the effectiveness of subliminal messages is due to the way your mind works. You can only consciously concentrate on, between 3 to 7, things at any one time. However, your subconscious mind is aware of millions of things happening all at once. This is extremely necessary for two reasons.

Your ability to block out almost all of the stimuli that is reaching your senses allows to remain focused on what you are doing. If everything that is happening around you were to become apparent to you, you would have sensory overload and be unable to function efficiently at any given task. The only time other stimuli comes into your conscious awareness is when they require your attention. It is then that the subconscious mind alerts the conscious mind of this stimulus.

Likewise you have learned to walk, talk and drive consciously. Yet, when you perform these tasks now, you access your subconscious programs and run them automatically. This frees up your conscious mind to do other things. Once you consciously learn something it is passed into the subconscious mind for storage and retrieval. The same applies to your current predominate thoughts, attitudes and feelings.

Most of your beliefs and attitudes have been formed over many years and many have been critically analysed and tested throughout your life. These beliefs and attitudes are stored in your subconscious mind and accessed as you need them. The subconscious mind is an obedient servant to the conscious mind. In fact it is merely a storehouse of information, feelings and beliefs. It cannot analyse or decide what it holds or what it does not. It accepts as fact everything that is given to it. To program the subconscious with stored information it is usually necessary for the information to pass through the conscious mind where it can be analysed and accepted or rejected. The conscious mind therefore acts a gatekeeper to the subconscious mind!

However, the subconscious mind can be influenced without interference from the conscious mind through the use of subliminal messages. This can be used to influence behaviour, beliefs and attitudes and should therefore be totally under your control!

Advertisers have known about the power of using subliminal messages for decades and use them to ignite your emotions and sway your buying habits. By embedding subliminal messages into ads they can make a connection between their product and a pleasurable feeling, belief or physical drive at a subconscious level.

In a similar way you can use the power of subliminal messages to reprogram your mind with new beliefs, attitudes, skills and feelings. By using subliminal messages you can begin to program yourself and change your attitudes and actions to suit you.