Monthly Archives: February 2016

A Bunch Of Ooh Advertising Ideas!

Outdoor Advertising industry is currently booming. Brand owners are heavily spending in OOH domain. Brand promotion through OOH media is accelerating at a high pace. For those who are not much aware about the various OOH Advertising tactics, a bunch of outdoor advertising ideas are shared through this Article. Take a look and get, set and let your brand go outdoors.

Idea number 1- While driving from home to office or vice versa, you come across many outdoor advertising displays- at the crossroads, at the traffic points, through the adjacent billboards to the flyovers etc. Some of the ads strike your attention while some don”t. Well, evaluate why and how some ads grasped your attention then and there. Is it the way the advertiser has displayed the brand message, is it the media vehicle used for the campaign, or is it because the ad is displayed at a commuting friendly site? Any of the above reasons or an amalgamation of all of these reasons is more than an idea to promote your brand through OOH media.

Idea number 2- Learning is never boring. Learn from what your competitors do. You don”t need to copy their ideas or techniques of brand advertising through OOH (outdoor advertising) media. But you can of course learn them, refine or redefine them in your own manner. Remember, there isn”t any “plagiarism” of ideas in brand advertising. It may happen that your competitor has the same advertising idea about his brand; you just need to present your brand message in a more enticing manner to attract your customers. It”s as simple as that.

Idea number 3- Impersonate your brand. Brand advertising is not a child”s game. A cute girl loves talking with her lifeless Barbie doll and that”s sweet indeed. But in brand advertising it”s a different cup of tea. You need to impersonate your brand in a livelier way so that customers find it something interesting and interactive. By and by, the product message should have an abrupt effect on customers with a “take me home” note as the sine qua non.

Advantages Of Public Relations

You have probably heard of the term public relations. You are aware that it has something to do with protecting your business name, making it look good in the public, and ensuring that it has a good reputation.

Public relation is common in almost all the industries today. Big corporations consult PR professionals to come up with a good campaign that will make them look good in the public.

You are probably wondering why hire a professional when it is common sense that the public will love you if you are good. Yes, this is true. People love supporting organizations with a good heart. However, how will the public know if the organization has a good heart if they do not share their goals, plans, and achievements to the public?

This is the task of the PR group. They have to make sure that the public sees the good side of the organization. Aside from that, having a PR group offers several advantages. Here are some of them:

1. Credibility is one of the major advantages of having a PR group. Unlike advertisements that pay networks or billboards to show the promotional items, PR builds an organization through stories. Stories that are true. PR group uses the media as a channel to get the message through. Since most customers perceived media as an independent party, they trust their judgments and reviews.

2. It is long lasting. PR builds the credibility of the organization. As long as the organization maintains their credibility, the name of the organization will remain good in the eyes of the consumers. This means that they do not have to post an ad to remind the public that they have high quality products. Just the mention of their name, the customers immediately associates it with quality.

3. Its cost is not as high. The amount you are going to shell out is very low compared to the results you will generate from the campaign. Since it is long lasting, you will benefit from it longer as well.

4. Customers will find the organization more interesting. Unlike in advertising that only takes a few minutes, the PR efforts stir the interest of the public. If they are able to read that the company cares for the environment, they will check out their activities that prove the claim. If they are having a grand recycling program, they will be able to generate support from environmentalists.

5. It helps build the image of the organization. PR efforts do not only concentrate on business segment of the organization. Its efforts are towards the company as a whole. Because of this, the consumers will not only patronize a single product from the company, but its whole line of items.

Surely, public relations offer several advantages. Its effects last longer. Since this is the case, its cost is definitely lower than any form of promotional tools. Aside from that, its campaigns are not only for one line of product. It builds the credibility and reputation of the entire organization.

Five Striking Features Of Outdoor Advertising!

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

Boost Your Brand Recognition with Aerial Advertising

The key to success of any business is brand recognition. Countless small and large companies are fighting hard for their market share. This competition is increasing with every passing day. There are many factors involved that can boost your brand including; providing an exceptional consumer experience, business commitment, consumer value, and business consistency etc. However, to let your consumers know what you are all about, you need to advertise your brand. To get the best outcome, you need to advertise it in a professional manner. If you fail to do so, you will find yourself lagging behind in the race.

Companies, trying to get the hold of the market, have adopted different approaches for the promotion of their products and services. These marketing approaches have been changing a lot for the last couple of decades. After all these transformations and modifications, advertising has achieved its refined form in aerial advertising.

In the past TV, radio, newspaper, magazines, etc. were the most commonly used modes of advertising. As time progressed they slowly started to lose their grip on the audience. Nowadays, people find ads on TV, radio, and paper not only monotonous but also intrusive. The belligerent nature of these advertising approaches has caused them to lose their worth. Furthermore, their cost was very high and most of the small firms could not afford it.

Aerial advertising, sometimes also referred to as airplane banner marketing, has overcome all shortfalls of these traditional media. In this novel technique your banner is towed by an airplane that then flies over a specified market area with possible maximum percentage of your consumers. The three major points given below have lifted the aerial marketing to the peak of advertising:

You can specify your target market according to your business needs
Your ad has almost no chances of escaping the eye of your potential consumers
Last but not least, aerial ads are the most inexpensive form of advertising

Aerial ads have the capability to boost the brand recognition of any business, small or large, in the shortest possible time. All you have to do is hire a professional and skilled aerial marketing company. Their skilled staff knows the best place and optimum timing for any ad campaign. The company will bear all the overheads; from logistic and design, to flying the banner over your targets heads.

If your ad campaign is already underway on TV, radio or any other medium, the same theme can be depicted in your aerial banners without affecting your budget much. If you want something unique, there are other forms of aerial advertising which include blimps and skywriting.

Aerial advertising has made it easy for you to present your message in front of maximum number of people in minimum possible time and price. It gives you direct control over your ad campaign.